SWOT Analysis PepsiCo Strengths • Branding - One of PepsiCo’s top brands is of course Pepsi‚ one of the most recognized brands of the world‚ ranked according to Interbrand. As of 2008 it ranked 26th amongst top 100 global brands. Pepsi generates more than $15‚000 million of annual sales. Pepsi is joined in broad recognition by such PepsiCo brands as Diet Pepsi‚ Gatorade Mountain Dew‚ Thirst Quencher‚ Lay’s Potato Chips‚ Lipton Teas (PepsiCo/Unilever Partnership)‚ Tropicana Beverages‚ Fritos
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theories you are aware of. The word motivation according to Richard Romando is gotten from the Latin phrase "movere"‚ which means to move. Motivation is defined as an inner drive that activates performance and gives it direction. The term motivation theory is concerned with the process that explains why and how human behaviour is stimulated and directed. It is considered as one of the most significant areas of learning in the field of organizational behaviour. Motivation according to Jim Riley is defined
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Introduction The model of the Five Competitive Forces was developed by Michael E. Porter in his book „Competitive Strategy: Techniques for Analyzing Industries and Competitors“ in 1980. Since that time it has become an important tool for analyzing an organizations industry structure in strategic processes. Porters model is based on the insight that a corporate strategy should meet the opportunities and threats in the organizations external environment. Especially‚ competitive strategy should
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Running head: MOTIVATION IN THE WORKPLACE Organizational Communication Capstone Project Motivation in the Workplace: Theory and Practice Author’s Note: OLRM 250 Organizational Communications Dr. Jeffrey Yergler Sandy Johnson August 18‚ 2011 sajo69@msn.com MOTIVATION IN THE WORKPLACE Abstract 1 There are few things worse in an average person’s life than working at a job you detest. What is even worse is that your manager does nothing to make it better. Motivation‚ whether is it personal
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Athlete Motivation Introduction Motivation is one of the biggest ways in which great coaches have developed winning programs throughout the centuries. There are many ways to motivate athletes but what are the best? Has motivating athletes changed with each generation? In sports athletes are often asked to raise their level of play in order to be successfully and understanding how to motivate any athlete will enable a coach to not only ask for more out of his team or player but to also
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2014 Pepsi-Lipton Brisk CASE BRIEF JAY PAREEK 1482886 1 Problem Statement: In a strategic footstep to expand the market share in ready to drink tea market‚ Pepsi had decided to invest belligerently in its brand ‘Brisk’. The challenge that the top management of the company is facing is to choose a suitable advertisement media for Brisk i.e. Social media or TV based‚ that would help Pepsi-Lipton to: Reintroduce the brand Brisk Increase acquisition rate‚ and Build a loyal customer base
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REPORT ON RURAL MARKETING [PEPSICO V/S COCA COLA] GROUP-1 MANSI GEHLOT(6103) KRITI KANSAL(6136) ARPIT MITTAL(6114) UTSAV MAGGU(6127) KRITESH KUMAR(6207) RURAL MARKETING - INDIAN PRESPECTIVE The Indian rural market with its vast size offers great opportunities to the marketers. Two-third s of the Indian consumers reside in rural areas and almost 1/2 of the national income is generated here in these areas. It is thus
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THE PUZZLE OF MOTIVATION HOOK: Before I start I would like to ask you how many of you have scientific methods this semester? So you have to write a report and the subjects are fairly complex yet it is compulsory. Most of you are probably thinking that you have to get started with this report soon but you can’t find any motivation to do so. And the others who had it last semester‚ how did you find the motivation to start it? It’s often said that the hardest part is to start isn’t it? Well my subject
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was made to explain the relationship between leadership and motivation‚ and why these both are important for managers to be aware‚ with reference to relevant theories and concepts. Based on examples in PTEI to illustrate situation related with these both themes‚ it is can be seen that with key leadership element can motivate people to produce best outcome. However‚ it should be aware that with wrong approach and/or communication techniques‚ the purpose to motivate employees could be turn in different
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The aim of this lesson is to understand how an individuals personality affects their motivation (Equivalent to UK A-Level Physical Education) Some people are more naturally driven to achieve set goals than others. These people like to push and challenge themselves. What is it within this type of person that motivates them? And why do others not have this desire? It is thought that when it comes to motivation‚ there are two personality types: Need to Achieve (NACH) These are the people
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