Study of Marketing Strategies adopted by Micromax Mobiles Submitted by Name Umang Tibrewal Zehra Ladiwala Harsh Vardhan Mohta Nishad Nevgi Snehal Punjani Anish Rai Roll. No. 20 24 30 33 35 37 1 Table of Contents 1. Introduction ..................................................................................................................................................... 3 1.1 Company Profile............................................................................................
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Mobile Phone Several examples of non-flip mobile phones‚ from the early 2000s. [pic] |Inventor |Martin Cooper | |Launch year |1973 | |Company |Motorola | |Available? |Worldwide | A mobile phone (also called mobile‚ cellphone or handphone) is an electronic device used for full duplex two-way radio telecommunications over a cellular network of base stations known
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Information 2 Vodafone 2 Samsung 2 Capital Structure Analysis 2 Vodafone & Samsung Results 3 Liquidity analysis 3 Financial Leverage Ratios 3 Possible changes in Capital Structure – Vodafone 4 Possible changes in Capital Structure – Samsung 4 Capital Structure Finance Theories 4 Modigliani and Miller Irrelevancy Theory 4 Pecking Order Theory 4 Trade-off Theory 4 Clientele Effect 5 Traditional View & Shareholders Wealth 5 Vodafone 5 Samsung 5 Bankruptcy Prediction
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creating a “memorial experience” for their customers starts with their employees. Ritz-Carlton invests in their employees to ensure that their people’s genuine care and focus is on their customers. The Ritz uses an array of strategies to fuel motivation that range from intrinsic motivators such as empowerment to extrinsic motivators like their fringe benefits and compensation packages. There is no coincidence that this service excellence organization won the Department of Commerce awarded the
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GLOSSARY OF TECHNIQUES USED TO CREATE MEANING Active voice/passive voice Writing that uses the forms of verbs which create a direct relationship between the subject and the object. Active voice is lively and more direct. Eg. ‘We had fun’ is written in the active voice; ‘Fun was had’ is written in the passive voice. Alliteration The repetition of the consonant sounds at the beginnings of words. It is used to produce sound that adds to the atmosphere or mood of the words‚ or perhaps
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European Journal of Business and Management ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol 3‚ No.9‚ 2011 www.iiste.org Application of Frederick Herzberg’s Two-Factor theory in assessing and understanding employee motivation at work: a Ghanaian Perspective Kwasi Dartey-Baah (Corresponding Author) Department of Organisation & Human Resource Management‚ University of Ghana Business School P.O. Box LG78‚ Legon‚ Accra-Ghana‚ West Africa Telephone: 00233209621292 Email: kdartey-baah@ug.edu.gh
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Summary 12.1 Motivating for Performance Motivation is defined as the psychological processes that arouse and direct goal–directed behavior. In a simple model of motivation‚ people have certain needs that motivate them to perform specific behaviors for which they receive rewards that feed back and satisfy the original need. Rewards are of two types: (1) An extrinsic reward is the payoff‚ such as money‚ a person receives from others for performing a particular task. (2) An intrinsic reward is
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Mobile Telecommunication The mobile telecommunications market is booming. Mobile phones are now seen as necessities rather than luxuries and market penetration (the percentage of the population owning mobile phones) is very high and growing. A recent report put market penetration in the western EU as a whole at 90 per cent in 2004 and predicted that this will rise to 100 per cent by 2007. In some European countries (including the UK) penetration is in excess of 100 per cent as individuals have
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Motivation Christine Walters PSY/355 Jeremy Christensen Motivation Motivation is the process in which behavior is initiated‚ guided‚ and maintains goal-oriented behaviors. “We may define motive (or motivation) as a need‚ want‚ interest‚ or desire that propels someone (or an organism) in a certain direction” (Psychology‚ 2014). Motivation cannot be directly observed but through behaviors we see it manifested. It is thought of as the driving force that compels a person to do something in order
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Sources of Motivation Kenneth F. Green PSY/355 May 9‚ 2012 Barbara Ann Fuselier Sources of Motivation Meeting up with a lifelong friend after years apart the conversation explores the happenings in each other’s lives. The lifelong friend reveals he has just received his Master’s degree. He indicates several reasons for pursuing his college education and suggested it is worth it. As a million reasons flood the brain about why it is not worth it‚ the decision to have an open mind prevails
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