Define or explain motivation. - Motivation is what drives one to act or behave in a particular way. 2. Compare and contrast intrinsic and extrinsic motivation - There are two types of motivation. Intrinsic motivation is when an individual truly wants to learn and will engage in the task for its own sake. Usually intrinsic motivation comes from within. The motivation is personal to the individual‚ and they are motivated by a personal drive. On the other hand‚ extrinsic motivation is when an individual
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1.Executive Summary This marketing plan mainly describes Nike future development strategies and goals. This report will include the situation analysis‚ market-product focus‚ the detailed marketing programme and the financial data and projections. In the coming year‚ Nike is going to launch a new product called Nike+ FuelBand‚ which will be marketed in Hong Kong in 2014. The Fuelband allows the wearer to track their physical activity‚ steps taken daily‚ and amount of calories burned. The
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The motivation theory that I am in most agreement with would be the Diversity view point. We as humans are motivated by a variety of different things; every individual is unique and has different goals‚ purposes‚ perspectives and ways of life for one another. This means that one person’s drive for victory and success will be different from another. The Diversity view makes me believe that it is impossible for individuals to have a small set of basic motivations and needs within their human behavior
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ASSIGNMENT IN NIKE INTRODUCTION:- This assignment is about the distribution network used by NIKE.I will discuss about the distribution strategy and channels of the distribution Network used by Nike and then I will compare with that which is used by the its competitors like Reebok and Adidas.And at last I will discuss about the other methods which according to me will be effective.I will also discuss about the comparative points between NIKE and its competitors.And lastly I will write analysis
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NIKE Executive Summary Nike Inc. founded in 1962 by Bill Bowerman and Phil Knight was first named Blue Ribbon sports. Their goal was to distribute high quality Japanese athletic shoes to American consumers in an attempt to compete with Germany’s domination of the athletic wear at that time (Adidas and Puma). Nike manufactures and distributes athletic shoes at every marketable price point to the global market. More than 40% of sales come from athletic apparel and sports equipment
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NIKE HISTORY Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports in 1962 with a handshake. The two man team began the company with a combined investment of $500 each. They reached an agreement with a Japanese manufacturer of athletic shoes‚ forming BRS/Tiger shoes. Phil Knight started this company selling shoes from the trunk of his car. As the empire grew‚ the two man team developed the idea to cut overheard. In 1972‚ BRS and Onitsuka Tiger went different ways and thus Nike
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McClelland’s Human Motivation Theory Discovering What Drives Members of Your Team Do you know what motivates team members? One of your team members recently created a report that was so thorough and well-written that the board of directors asked you to make sure that she was praised for her efforts. So‚ at your monthly staff meeting‚ you stood up in front of the group‚ and congratulated her on her achievement‚ and for the good impression she made for the team. However‚ instead of smiling
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have their own special vision and then putting it into actions‚ that is what Nike did with their famous slogan "Just do it" I would like to talk about Nike ’s company and mainly its famous marketing campaign "JUST DO IT". I will start with a brief overview of the company. Nike is a well known international company specialized in sportswear and sports equipments based in America headquartered near Beaverton‚ Oregon" Nike and Precision Cast parts are the only Fortune 500 companies headquartered in
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Herzberg’s Two Factor Theory Introduction - Frederick Herzberg and his colleagues formulated the two-factor theory. Similar to Maslow’s theory‚ Herzberg’s has been a focus of attention in international human resource management research over the years. The two-factor theory is closely linked to the need hierarchy. The Herzberg Theory The Two-Factor Theory of Motivation - A theory that holds there are two sets of factors that influence job satisfaction: hygiene factors and motivators. Motivators
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The Vroom Expectancy Theory of Motivation The Vroom Expectancy Theory is “based on the premise that felt needs cause human behavior” and that motivation strength depends on an individual’s degree of desire to perform a behavior (Certo & Certo‚ 2008). As an individual recognizes a need‚ they will more than likely employ an action to satisfy that need. The motivational strength will also fluctuate correspondingly with their desire. If the desire increases‚ so will the motivation. The opposite is true
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