As we all know that Nike ads display confidence‚ attitude‚ and a good seller about their products. Historically‚ using successful sports stars has been a typical characteristic of Nike’s commercial. Michael Jordan was one of their main promoters. They are using a lot of rhetorical techniques to catch consumers’ attention. Its successful visual appealing makes consumers take a glance of it and want to buy their products. This advertisement is a Nike advertisement in the old time. It shows a famous
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A SUMMER TRAINING PROJECT REPORT ON “IMAPACT OF VARIABLE SALARY ON MOTIVATION OF DAYAL SALES EMPLOYEES” In DAYAL FERTILIZER PVT. LTD. Submitted to Mahamaya Technical University‚ Noida for the Partial Fulfillment of the Requirements for the Award of Degree of MASTER OF BUSINESS ADMINISTATION (MBA) Batch (2012-14) Submitted By: Submitted To: SANDEEP KUMAR Mentor Name Roll NO. 1211470025 ISHA CHAUDHARY (Faculty) Institute
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Nike 1. Family‚ Household and reference groups 1.1. Reference groups Reference groups are the most important groups to marketers since they affect behavior and purchasing (Rice‚ 1997).Value-expressive influence is one form of reference group influence (Solomon ‚ Bamossy ‚ Askegaard and Hogg‚2006) in which “The individual sometimes feels that it would be nice to be like the type of person that advertisements show using a particular brand”.(Solomon‚ Bamossy‚ Askegaard and Hogg‚2006 p.351).Following
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Factors motivate employees. In organizations‚ there will be a lot of department that include top management‚ middle management and subordinates. Employees plays in important roles in running an organization. Without them‚ there will be no progress and the organizations can’t strive to expand into a greater company. In order to keep progressing into a successful company‚ an employer must also know how to motivate their employees. Without motivations‚ employee can either be unhappy or has a low work
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psychological contract. The psychological contract is the unwritten agreement that exists between employees and their employer. This sets out mutual expectations – what management expects from workers‚ and vice versa. Management is expected to treat employees justly‚ provide acceptable working conditions‚ clearly communicate what is a fair day’s work‚ and give feedback on how well the employee is doing. Employees are expected to respond by demonstrating a good attitude‚ following directions‚ and showing
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Individual Behavior Various Theories of Motivation C. Herzberg’s Two-Factor Theory of Motivation In 1959‚ Frederick Herzberg‚ a behavioral scientist proposed a two-factor theory or the motivator-hygiene theory. According to Herzberg‚ there are some job factors that result in satisfaction while there are other job factors that prevent dissatisfaction. According to Herzberg‚ the opposite of “Satisfaction” is “No satisfaction” and the opposite of “Dissatisfaction” is “No Dissatisfaction”.
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Work motivation and job satisfaction dynamics of textile employees Yasemin Oraman Department of Agricultural Economics‚ Faculty of Agricultural‚ Namik Kemal University‚ Turkey. E-mail: yoraman@nku.edu.tr. Accepted 25 February‚ 2011 The main objective of the research is to evaluate the effective dynamics of work motivation and job satisfaction of textile employees. It analyzes the effectiveness of psycho-social‚ economic‚ organizational and managerial tools over individuals’ motivation in terms
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man and Phil Knight‚] and officially became Nike‚ Inc. on May 30‚ 1971. The company takes its name from Nike (Greek Νίκη‚ pronounced the Greek goddess of victory. Nike markets its products under its own brand‚ as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan‚ Nike Blazers‚ Air Force 1‚ Nike Dunk‚ Air Max‚ Foamposite‚ Nike Skateboarding‚ and subsidiaries including Brand Jordan‚ Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008‚ and previously
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Study on the advancement in business line for NIKE company 1.0 Introduction : Nike‚ Inc. is an American multinational corporation that is engaged in the design‚ development‚ manufacturing and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area‚ and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world’s largest suppliers of
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Factor Theory of Motivation" Done by Syed Imtiaz Hossain ID: 1210485630 Course: MGT-321 (Organizational Behavior) Section: 9 Introduction The classical theories of motivation can be easily criticized for their loopholes but in reality they were the foundation for all the modern theories of motivation. Most of the modern theories of motivation were in fact the combination of the classical theories. Herzberg’s two factor theory is considered a heavyweight among the classical theories. In 1959
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