LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context The purpose of this report is to apply your knowledge of marketing to Nike (a well known sports retailer). Your report should explain the concepts of marketing and illustrate segmentation‚ targeting and positioning using one of their products. Finally‚ you will analyse their marketing and devise a marketing mix for one
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Inducing Intrinsic Motivation to Explore the Enterprise System: The Supremacy of Organizational Levers Weiling Ke‚ Chuan-Hoo Tan‚ Choon-Ling Sia‚ and Kwok-Kee Wei Weiling Ke is an associate professor of operations and information systems in the School of Business at Clarkson University. She holds a Ph.D. from the National University of Singapore. Her research areas are enterprise systems‚ open source software‚ and electronic commerce. Her research has been published in the Journal of Operations Management
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Gawel‚ Joseph E. (1997). Herzberg ’s theory of motivation and maslow ’s hierarchy of needs. Practical Assessment‚ Research & Evaluation‚ 5(11). Retrieved September 19‚ 2008 from http://PAREonline.net/getvn.asp?v=5&n=11 . This paper has been viewed 245‚512 times since 11/13/1999. Herzberg ’s theory of motivation and Maslow ’s hierarchy of needs Joseph E. Gawel‚ The Catholic University of America Among various behavioral theories long generally believed and embraced by American business are
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Buchanan defines motivation. ‘Motivation is a decision-making process‚ through which the individual chooses the desired outcomes and sets in motion the behaviour appropriate to them’ Buchanan‚ D. & Huczynski‚ A. (2004) Organizational Behaviour An Introductory Text‚ 5th Ed Motivation is a desire to achieve a goal‚ combined with the energy to work towards that goal. Employees who are motivated have a desire to complete the requirements of the task at hand. Motivation is a key element
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Motivation Motivation is the driving force that is applied in an organisation to assist in the achievement of the laid goals (accel-team: 2010). Motivation in the workplace aims at triggering human behavior and their need to work. Relatively‚ it is a process by which people seek to satisfy their basic drives and it is what drives production in the work place. Basic model of motivation In his book ‘management theory and practice’‚ Cole has outlined the basic model of motivation (Cole:
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motivating employees through job characteristics model: job characteristics model Definition A theoretical concept concerning how the fundamental features of an employee’s assigned tasks affect mental states and yield different workplace outcomes. The job characteristics model applicable to a business identifies the job characteristics of skill variety‚ autonomy‚ task significance‚ task identity and feedback‚ and the outcomes of high job performance‚ high job satisfaction‚ high intrinsic motivation
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mo Motivating Employees Motivating Employees In today’s professional world an important part of business education is motivational theory; the motivation of employees will be discussed in this paper both intrinsic and extrinsic‚ I will explain how management can motivate their employees. Many things come into play when you get a job; some people know when they are hired that they should do their best‚ because that’s what is to be expected from them. Other people when they are hired feel
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BUSINESS ADMINISTRATION CASE STUDY – NIKE CSR (page 70) 1. In referring to the opening profile and the closing for this chapter‚ discuss the challenges regarding corporate social responsibility that companies in the apparel industry face in its supply chains around the world? Answer: There are 5 challenges related to CSR: a. Lack of awareness and benefit of CSR In fact‚ many of companies have little knowledge about CSR. In some cases‚ companies may have a greater understanding of CSR
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research human brain and learn more about the drives (including the drives to acquire‚ bond‚ comprehend and defend) which underlie human actions. It had many researches mentioning how these drives affect employee motivation in organizations. One of them is the article “Employee Motivation: A powerful new model”‚ written by Nitin Nohria (the Richard P. Chapman Professor of Business Administration)‚ Boris Groysberg (an associate professor at Harvard Business School in Boston) and Linda-Eling Lee (a
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Portfolio 1 Maslow’s theory “aims to resolve the confusion between drives and motives” (Huczynski and Buchanan‚ 2007 p.242). Maslow’s view was that “individuals had to satisfy lower level needs before seeking to satisfy higher level needs” (Cole‚ 1995 p.71). Maslow’s (1943) hierarchy was identified as eight steps but was broken down to five‚ with highest needs at the top and lowest needs at the bottom (Mullins‚ 2010). Each stage has a set of needs that motivates employees. Managers should understand
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