Motivation Motivation Definition Motivation can be defined as the process that accounts for an individual’s intensity‚ direction‚ and persistence of effort toward attaining a goal.11 Intensity is concerned with how hard a person tries. The effort has to be channelled in a direction that benefits the organization. Persistence is a measure of how long people can maintain their effort. There are two major categories of motivation theories (1) Content theories and (2) Process theories. Content
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valuable resource for Nike. Cutting costs by employing workers at a reduced rate or paying less for plant operation allows Nike to invest the additional profits into other areas of the business such as advertising‚ thereby increasing the potential for company growth. In addition‚ decreased operational costs are more likely to attract and retain company investors because more money can go into increasing business profitability. Increases Competitiveness * Because Nike is able to more efficiently
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force employees to work. You must somehow motivate them to induce to action. It is clear that the main motivating factor are wages‚ but there are many other factors that cause a person to work with. Motivation is a way to encourage yourself and others to action purposefully to achieve the goal. It is a certain external factor affecting the person and his inner state‚ which increases person’s desire to work. Content-based theories Content-based theories of motivation
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Just Buy It: Nike Advertising Aimed at Glamour Readers: A Critical Feminist Analysis Darin J. Arsenault & Tamer Fawzy. Tamara : Journal of Critical Postmodern Organization Science. Las Cruces: 2001. Vol. 1‚ Iss. 2; pg. 63-76‚ 14 pgs Abstract (Article Summary) The growing popularity of women ’s sports has helped steer fitness companies such as Nike to carefully craft advertising messages aimed at women. The current study assessed Nike ’s marketing campaign in Glamour‚ a popular consumer magazine
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Introduction - Nike Nike is the company with one of the most recognised logos in the world – the “swoosh” logo. They are the worlds’ largest sports and fitness company and are a leader in sports equipment research and development earning an estimated US$14 billion in revenue. Nike anticipates the needs of the consumer and this innovation is what sets them apart from its competition. They have a desire to design products which will give definite technological benefits whilst enhancing an athletes’
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RUNNING HEAD: Motivation Theory and Practice Name University Name Instructor name Course Name Date Motivation Theory and Practice Introduction Motivation is the psychological process which gives the behavior a meaning or a purpose and direction (Kreitner‚ 1995); an internal drive to satisfy the unsatisfied needs (Higgins‚ 1994) and the will to achieve (Bedeian‚1993).The word motivation has a different connotation in Psychology‚ it refers to the initiation‚ direction‚ intensity and persistence
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3.What is motivation..? Internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job‚ role or subject‚ or to make an effort to attain a goal. Motivation results from the interaction of both conscious and unconscious factors such as the intensity of desire or need‚ incentive or reward value of the goal‚ and expectations of the individual and of his or her peers. These factors are the reasons one has for behaving a certain
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Marketing Excellence / Nike Question 1: What are the pros‚ cons and risks associated with Nike’s core marketing strategy ? We can evaluate Nike’s core marketing strategy as related them to the relevant marketing theories. First of them is distribution theory. Nike distributes its products on different level basis. The high quality products are given to a certain distributers while the low price to be sold at highly discounted price at the retail stores such as Wal-Mart. Nike has also become the leader
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MOTIVATION THEORIES: Goal Setting Theory: In the late 1960s‚ Edwin Locke proposed that intentions to work toward a goad are a major source of work motivation. That is‚ goals tel an employee what needs to be done and how much effort will need to be made. Specific hard goals produce a higher level of output than does the generalized goal of "do your best". Why? The specificity of the goal itself seems to act as an internal stimulus. For instance‚ when a trucker commits to making 12 round trips
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I. Introduction to Motivation Motivation is the inner state that causes an individual to behave in a way that ensures the accomplishment of some goal. In other word‚ motivation explains why people act as they do. The better a manager understands organization members’ behavior‚ the more able that manager will be to influence subordinates’ behavior to make it more consistent with the accomplishment of organizational objectives. Because productivity is a result of the behavior of organizational members
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