Synopsis: General Motors (hereafter GM) Company‚ one of the world’s largest automakers‚ traces its roots back to 1908 and its annual revenue in 2000 of $185 billion. The company sells 8 million vehicles per years‚ 3.2 million of which are produced and market outside of its North America. GM caught 27 percent share of the North America and 9 percent share of the market in the rest of the world as well as GM captured 12 percent share in the Western Europe in 2000 which is second only to that of ford
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The Internationalization of Indian Companies: The Case of Tata Andrea Goldstein TCFGS Conference “The Asian Economy and the World Economy” Tokyo‚ 13-14 November 2007 Why Tata? • • • • • Turnover > US$28 bn‚ equivalent to over 2.5% of India’s GDP Traditionally the biggest market capitalization (now Reliance) India’s largest employer in the private sector (222‚000+‚ 85 companies) many firsts/largests for India: – first private sector steel mill (TISCO 1907) – first private
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February 2014 GENERAL MOTORS MARKETING STRATEGY General Motors has many different brands and models that make up the companies portfolio. They use these brands as a tool to attract different target markets. General Motors will target middle-class consumers in the United States‚ Brazil‚ Europe‚ and China with it’s Chevrolet Brand. They will target older buyers with the Buick brand worldwide. The company will target wealthy buyers worldwide with its Cadillac brand. General motors will also target middle-class
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MARKETING STRATEGY INTRODUCTION Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation‚ evaluation and selection of market-oriented strategies and therefore
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Contents 1. Toyota Motor Corporation 1.1 Historical Background 1.2 Organizational Structure and Key Players 2. Learning and Reinforcement Concepts 3. Motivation 4. Leadership theories and concepts 5. Influence of power and politics on an organization 6. Strategies for improving organizational communication and work performance Conclusions References 1. Toyota Motor Corporation 1.1 Historical Background Toyota Motor Corporation‚ or Toyota in short‚ is a Japanese automaker
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study of the acquisition of the Jaguar and Land Rover by Tata Motors Abstract Purpose – This research explores the key factors in the success of the integration and implementation process for creation of value through realization of synergy from the merger of firms. It also intends to study the managerial complexities associated with these key factors. Method – A case study method approach has been adopted in this research from Tata Motors acquisition of Jaguar and Land Rover a British Automotive
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TATA STEEL The Tata Steel Group believes that being the best possible employer helps to recruit and retain the best employees. Retaining talented employees is critically important‚ and the Group recognises that the best way of earning employee loyalty is by providing them with good and challenging jobs‚ with opportunities for development and progression‚ and with competitive compensation and benefits schemes. Employee Benefits Tata Steel has pioneered many firsts in the Indian industry and
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Tata Sky is an immediate telecast satellite TV supplier in India‚ utilizing MPEG-4 advanced pressure innovation‚ transmitting utilizing INSAT-4A and GSAT-10 satellite. Consolidated in 2004‚ Tata Sky is a Joint endeavor between the Tata Group and 21st Century Fox Its essential rivals in satellite TV and other DTH administration suppliers are – Airtel Digital TV‚ Dish TV‚ Sun Direct‚ Reliance Digital TV‚ DD Direct+ and Videocon D2H. It at present offers 400+ SD channels and 63+ HD channels and administrations
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Strategy Behind JLR Acquisition by TATA Motors By Shubhra Mani Behind acquisition of Jaguar Land Rover‚ Tata Motors had following strategic considerations: 1. Long term strategic commitment to automotive sector. 2. Opportunity to participate in two fast growing auto segments (premium and small cars) and to build a comprehensive product portfolio with a global footprint immediately. 3. Increased business diversity across markets and product segments. 4. Unique opportunity to move
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Objectives of TATA Motors‚Intel Coorparation and Lufthansa Tata Motors Tata Motors has agreed on a joint venture with Chery Automobiles in China for Jaguar Land Rover. China has been formalised to develop‚ manufacture and sell certain Jaguar and Land Rover vehicles and jointly branded vehicles for the Chinese market -Strategic Objective The Tata Motors Group employed 62‚716 permanent employees (previous year: 58‚618 employees) as of the year end out of which 56‚393 employees were engaged in
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