Vishwas Sharma (10119) Strategy for sustaining momentum for Tata Ace Brief Background of Ace y India ’s first mini truck y Launched in May 2005 y Tag line Small is Big y Answer to the marketing myopia of three wheelers Idea behind launching Tata Ace Market Situation y y y Govt plans of road expansion. High GDP growth rate positively correlated with truck penetration. High probability of increased demand in LCV segment. Company Situation y y Tata product portfolio lacked
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Abstract This paper will explore and discuss the motivational factors that managers must be proficient with in order to accomplish the organization’s goals and objectives. This exploration and discussion will include aspects of different theories to understand how motivation affects the accomplishment of the organization’s goals and objectives. This exploration will be emphasized and interconnected with motivational theories to increase the success of today’s organizations and explain the impact
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Tata Group Vishal Patel Saint Leo University Organizational Behaviour MBA 530 Craig S. Cleveland December 17‚ 2010 Tata Group Tata group of companies‚ it is said that there is Tata in every Indian’s life directly or indirectly. Tata group of companies is India’s largest conglomerate. Tata group is made up of 90 operating companies in seven different industries which makes it India’s largest conglomerate. Tata group was founded by Jamsetji Tata in 1868. The founder of the Tata
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TATA MOTORS: Serving an ‘ACE’ for SUCCESS Tata Motors‚ India’s largest integrated automobile manufacturer‚ announced the commercial launch of the country’s first versatile and indigenously developed‚ diesel powered mini-truck —The Tata Ace — at a glittering function in Bangalore. Tata Ace is priced in the range of Rs 2.25 lakh for BS II and Rs 2.35 lakh for BS III (ex-showroom Kochi and Bangalore respectively). Tata Ace is powered by a small and efficient 16bhp 700 cc IDI diesel engine. Suitable
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Applying Motivational Theories to Compensation Abstract An organization’s success is built and defined on its strategy and goal for the company. In order for an organization to achieve its goal‚ it must be shared with the whole organization. This includes the employees as well as stockholders feeling connected to the company and motivated to reach these goals usually by some type of compensation. Keywords: strategy‚ employees‚ compensation‚ motivation
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SYNOPSIS The case illustrates the opportunities‚ challenges and trade-offs involved in the design‚ prototyping and marketing of the Nano — the so-called people’s car — by Tata Motors Ltd. (TML)‚ a Tata Group company. The case takes place nine months after the company’s chairman‚ Ratan Tata‚ launched the Nano‚ on January 10‚ 2008‚ at the 9th Auto Expo in Pragati Maidan‚ an exhibition center in New Delhi‚ India. The case asks students to take the position of Ravi Kant‚
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TATA MOTORS CASE Tata Motors in Singhur case talks about the controversy related to Land acquisition by Chief Minister Buddhadeb Bhattacharya for proposed Nano factory in West Bengal. The reason for choosing West Bengal as the location was that it was believed as the most investor friendly state with faith in investment climate and government of Bengal. However‚ soon after the announcement of the Nano Project‚ the protest led by opposition leader Mamta Banerjee began as it was viewed as forcible
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Motivational Techniques Motivation‚ everyone who has a desire to succeed in life and in business usually has some form of it. Motivation represents those psychological processes that cause the arousal‚ direction‚ and persistence of voluntary actions that are goal directed (Kreitner & Kinicki‚ 2008‚ p. 210). But one must ask‚ what makes a company successful? Is it the products they make? Is it the marketing they use? Or is it the people that work for the organization that makes them successful? After
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thecountry. We decided to choose one of India’s largest companies in the automobile sector that has rapidly grown over the last few years and a company where leaders like Mr. Ratan Tata‚ or rather‚ a company that has been made Mr. Ratan Tata.Through this report‚ we try and analyze the financial environment in which TATA MOTORS & MARUTI SUZUKI is operating.Through a thorough financial analysis‚ our aim to understand the financial factors is influencing the company and its decision making. Later‚ we try
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What sales goal would you recommend for the Tata Nano? When Tata Motors Ldt. decided to create the Tato Nano they wanted to make the most fuel-efficient‚ smallest and cheapest car in the world. They had the advantage of already having the trust of consumers’ in India and being known for its commitment to ethics‚ by promising to improve the quality of life of its consumers. However‚ they were not the market leaders for the passenger vehicles with a market share of 16‚45% against 46‚07% for their
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