UNIVERSITY OF PETROLEUM & ENERGY STUDIES DEHRADUN [pic] Harnessing Energy through Knowledge Assignment Topic TATA NANO ECONOMICS & MANAGEMENT DECISIONS (MBCE 701) MBA LSCM 1st YEAR Submitted to : Submitted by: Ms. K. Deepa Anoop(4)‚Ashish(9)
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TATA STEEL Kiran R Nair Abstract This article explains in detail the Tata steel as one of the most ethical companies in the world. also provides details of how Tata Steel implemented TBEM (Tata Business Excellence Model) and‚ as a result‚ reaped several benefits‚ to achieve organization-wide business excellence through continuous improvement of quality in business processes and by focusing on other areas of management including leadership‚ customer and market focus‚ strategic planning‚ business
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Introduction The Tata Nano‚ first unveiled at the New Delhi auto Expo in 2009‚ was expected to change the face of automobile sector in India and expand the Indian car market by as much as 65 per cent. However what was supposed to be a game changer failed to take off miserably in spite of the massive hype and the goodwill of Brand TATA. The problem – Strategy Though capable of single-handedly making four-wheeled transportation ubiquitous in India‚ the project as a whole failed miserable‚ the main
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Maslow’s Hierarchy of needs Maslow wanted to understand what motivates people. He believed that individuals possess a set of motivation systems unrelated to rewards or unconscious desires. Maslow stated that people are motivated to achieve certain needs. When one need is fulfilled a person seeks to fulfil the next one‚ and so on. The original hierarchy of needs five-stage model includes: 1. Biological and Physiological needs - air‚ food‚ drink‚ shelter‚ warmth‚ sex‚ sleep. 2. Safety needs -
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Contents Market Segmentation‚ Positioning‚ Targeting: A case of Tata Nano in India EXECUTIVE SUMMARY: Targeting and positioning strategy of Tata Nano and recommendations for the company are given. INTRODUCTION: BACKGROUND: According to Howard and Sheth (1969‚ p. 70)‚ “market segmentation depends on the idea that the company should segment or divide the market in such a way as to achieve sets of buyers” Historically sellers were engaged in mass marketing
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Ratan Tata retires on his 75th birthday this week‚ handing over the baton of his business to Cyrus Mistry‚ the first chief appointed from outside the immediate Tata family in its 144-year history. While Ratan Tata has been credited with transforming the Tata group into a streamlined conglomerate of more than 100 companies and earning a global reputation for his consolidation and expansion strategies‚ I am looking at his leadership traits and how those traits influenced the group and made him the
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I have put together a short informal report that will identify and compare a number of different motivational theorists and I will also identify one theorist that I would feel suitable to our managers Motivational Theorys Maslows Theory (Google Images) Maslows Theory is based on the belief that we are motivated by needs and the theory states we must satisfy basic needs in order to concentrate on the higher priorities. And only when the basic needs are met can we move on to the next steps
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Ratan Naval TataPresent Chairman Of Tata Group(A Business Legend) INTRODUCTION1. Born: December 28‚ 1937.2. Achievement: Honored with Padma Bhushan‚ one of the highest civilian awards in 2000.3. Present Chairman Of Tata Group.4. He has taken Tata Group to new heights and under his leadership‚ Groups revenues have grown manifold. THE CHAIRMAN OF MAJOR TATA COMPANIES. CHILDHOOD Ratan Tata was born into the famous Tata family.A prominent family belonging to Mumbaiswealthy Parsi community
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Simone Tata [pic] Contents 1. Personal and working life…………………3 2. Struggle…………………………………….5 3. Achievements……………………………….7 4. Future plans………………………………....8 5. Reference………………………………….....10 1. Personal and working life | |Simone Tata‚ Chairperson‚ Trent | | |Reticent‚ shy‚ soft are the words that come to your mind when you meet Simone Tata‚ the 72-year-old
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incentive pay system 2. Managers know more about the jobs being performed 3. Economic gain is everyone’s primary motivation 4. Work is inherently unpleasant for most ii. Human Relations Approach 1. Emphasis on social role in the workplace 2. Assumes employees want to feel useful and important 3. Social needs are more important than money 4. Satisfaction of basic social needs leads to satisfaction iii. Human Resource Approach 1. Assumes the contributions themselves are valuable to both individuals and
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