LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context The purpose of this report is to apply your knowledge of marketing to Nike (a well known sports retailer). Your report should explain the concepts of marketing and illustrate segmentation‚ targeting and positioning using one of their products. Finally‚ you will analyse their marketing and devise a marketing mix for one
Premium Marketing
Power Systems Inc. My primary role is to assist with the planning and implementation of research‚ with an eye to developing new consumer electronics that meet the needs of an ever more sophisticated public. I select the specific engineering technique to target a given problem‚ and I make sound design recommendations to the R&D team. As a member of a larger team‚ my assignments generally represent one particular aspect of a larger project‚ but I am often called upon to develop special projects
Premium Electronic engineering Electronics Electrical engineering
The mission statement of Nike is to bring inspiration and innovation to every athlete in the world. Planning is to select goals and ways to attain them. Nike has a strategic plan that a company needs in order to succeed at anything. The manger is taking actions in terms of strengths and opportunities. Besides‚ Nike needs to set goals and determine the best way to overcome weaknesses and threats for the company. The strengths for the Nike’s company will be strong at research and development and it
Premium Product differentiation Strategic management Strategic planning
Motivational interviewing helps to facilitate the change process as it is more persuasive and supportive. Motivational interviewing helps to build self-confidence within the client‚ moving towards reaching a conclusion. Some of the techniques used in the Motivational interviewing strategy are; • Express empathy through reflective listening • Develop discrepancy between clients’ goals or values and their current behaviour • Avoid argument and direct confrontation • Adjust to client resistance rather
Premium Psychology Psychotherapy Therapy
analysis assumes Nike debt is trading at par – it is not ▪ Equity should be based on market value‚ not book value ▪ Hence total will be based on market cap.‚ not balance sheet ▪ Her debt cost is wrong ▪ She should use the current or projected cost rather than a historic one ▪ i.e. use a Bloomberg terminal (other terminals are available) to research yields on debt of the same credit rating as Nike ▪ It is unlikely Nike has a cost of
Premium Weighted average cost of capital Dividend yield Time value of money
strategies that Nike has created in tandem with the Football World Cup. The report examines the performance of Nike in relation with the Football World Cup and also tried to find out whether there were any alternatives to get an even better result. In this report I also compared Nike with its closest competitor‚ Adidas and evaluated the critical differences between these two organizations based on the marketing strategies that they have adopted to become successful. 1. Introduction Nike is the leading
Premium FIFA World Cup Marketing Nike, Inc.
Motivational Methods Paper HCS 325 January 09‚ 2012 Motivational Methods Paper In the workplace motivation is the key element in an organization. Motivation is vital to understand the basic application and theories methods because morale is unavoidable within an organization working environment. A manager or leader must have the skills to motivate employees to work in more efficient manner. To be able to achieve good productivity and job performance‚ managers
Premium Motivation Maslow's hierarchy of needs
Introduction Nike is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment‚ with revenue in excess of US$24.1 billion in its fiscal year 20. As of 2012‚ it employed more than
Premium Nike, Inc. Athletic shoe
Motivational Methods Paper Rhonda Rohde HCS/325 September 10‚ 2012 Kelli Reid Motivational Methods Paper This paper will provide information about three motivational methods I as a manager will apply to my organizational department which must be downsized. This information will include motivational techniques used to implement the change within my department. It will also include theoretical concepts from the textbook‚ Health Care Management and outside resources to support the theories
Premium Motivation
The Nike Controversy By Matt Wilsey‚ Scott Lichtig Introduction: Poor working conditions have been present for centuries. Often times little or nothing is done unless a tragedy occurs to persuade the public to rally for worker rights. This was definitely the case in the United States during the Industrial Revolution and even late in the 20th Century. These conditions have for most purposes disappeared in the United States‚ with the exception of some in the agricultural sector. However‚ internationally
Premium Minimum wage Employment United States