Study on the advancement in business line for NIKE company 1.0 Introduction : Nike‚ Inc. is an American multinational corporation that is engaged in the design‚ development‚ manufacturing and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area‚ and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world’s largest suppliers of
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Management” NIKE Introduction- The company was founded on January 25‚ 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight‚ and officially became Nike‚ Inc. on May 30‚ 1978. Nike markets its products under its own brand‚ as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan‚etc. Nike is the leading maker of athletic shoes‚ equipment and apparel. Nike products cover a broad range of sports including basketball‚ football‚ running and soccer. Sneakers made by Nike are sold for $40-$200
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50219 BBS 3FA CASE SUMMARY & HIGHLIGHTS Formation of Nike In 1958‚ Phil Knight came realised the need of a good American running shoe and started working on his idea. In 1964‚ he along with Bowerman formed an athletic shoe company and called it Blue Ribbon Shoe (BRS) company. In 1971‚ they developed a distinctive trademark and a new brand name and this is how Nike came into existence. Exceptional economic performance Nike grew at an amazingly fast pace with profits growing from $10 million
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Nike Air Nike Air was the first technology Nike put into their shoes. It was a different way to have cushioning in a shoe. It has been put into a lot of the Nike shoes since. It was said it would make you jump higher and run faster. Its been over 20 years since its creation and its still going strong. (Sneakerhead) Nike Max Air/ Air Max Nike Air Max or Max Air provedes maximum cushion. The air pocket in the heel was now used for the mid and front of the foot. The air max 360s have air
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THE MOTIVATIONAL SPEECH Type of Speech: Students will deliver a 6-8 minute oratory that is motivational in nature. Purpose: ❖ To motivate your audience to act on your advice or agree with your perspective. ❖ To develop a speech that includes clarity‚ economy‚ and grace. ❖ To use stylistic devices in your speech (see pages 121-130) ❖ To work without notecards or a manuscript (i.e. memorized…). ❖ To incorporate decisive movement as you speak. Assignment: A. Select your topic B. Develop
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setting up goals and objectives are more realistic. There’s this minister/ motivational speaker/ some other things named Eric Thomas‚ that gives a very good motivational speech on You tube. And my challenge to myself as well as everybody in this classroom is to listen to this speech 3 times a week and see if this helps change your life because it was very inspiring to me. So when you get a chance just type in motivational speech on you tube and its going to be the first video you see with a man in
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Sciacca‚ K. 1997. Removing barriers: dual diagnosis and motivational interviewing. Professional Counselor 12(1): 41-6. Reprinted with permission from Health Communications‚ publisher of Counselor (formerly Professional Counselor)‚ www.counselormagazine.com. All rights reserved. "Removing Barriers: Dual Diagnosis Treatment and Motivational Interviewing" In the past‚ traditional treatment methods for drug addiction and alcoholism have been characteristically intense and confrontational. They are
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sweatshop practices and human rights exploitation surfaced in the 1990s‚ Nike was forced to review and change its operations in order to please the expanding group of conscientious customers who are concerned with the conditions under which the products are manufactured (Suehle‚ 2011). The pressure for change resulted in Nike’s decision to integrate corporate and social responsibility (CSR) into its business operations. Since then‚ Nike has acknowledged the importance of CSR to their innovation and performance
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Southern New Hampshire University Nike is the leading company when it comes to athletic apparel and footwear. It has done so by implementing an aggressive marketing strategy and maintained its hold on its market share Positioning for Nike Nike is benefiting from economies of sale so this places them in the “cash cow” category. Cash cow growth has slowed and the products still hold a decent amount of the market share. The best way for Nike to promote its product would be on television
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levels as they complete their work at Nike and represent the Nike corporation globally. •"It is our nature to innovate. •Nike is a company. •Nike is a brand. •Simplify and go. •The consumer decides. •Be a sponge. •Evolve immediately. •Do the right thing. •Master the fundamentals. •We are on the offense – always. •Remember the man. (The late Bill Bowerman‚ Nike co-founder)" Manager Manifesto -It is a set of Core Principles that describe how Nike managers lead with excellence
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