Summary 2. Introduction 3. Internal Analysis of Nokia 3.1 PESTLE Analysis 3.2 Porters Five Forces 4. Analysis of Current Strategies 5. Recommendations 5.1 Ansoff’s Matrix 5.2 Marketing Strategy 5.3 Segmentation‚ Targeting and Positioning Strategies (STP) 5.4 Objectives 5.5 Analysis of Marketing Mix (7Ps) 5.6 References 6. Appendices 6.1 Appendix A 6.2 Appendix B 6.3 Appendix C EXECUTIVE SUMMARY: This report analyses the current situation Nokia is facing within the industry internally and externally
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Nokia Smartphone Strategy Nokia is a world renowned telecommunications corporation that connects over 1.3 billion people. Nokia’s mission is simple: Connecting People. Their goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. The company started out producing wood pulp and paper‚ the most influential communication technology in history‚ in Finland in 1865. By the 1960’s Nokia is a booming business with large production of rubber
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es NOKIA WEAKNESS The state or quality of being weak is the definition of weakness and therefore any organization‚ company and even people do have weakness. Therefore Nokia as a company does have it own weakness and the weaknesses are as follows. - Nokia fired a number of R&D employees in order to cut costs as of just weeks ago (Pepin G. 2009). As of that it will probably have effect on short run margin or long run margin. - Some of the products are not user friendly; if the customers face
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Nokia is a well known brand in the world of mobile communication and it is the world leader in the industry because of its history‚ name‚ reliability and unique products and provision of protected solutions. It is one of the most well-known companies and it has offices all over the world. The main product of Nokia is mobile phones and it also deals in household items. Nokia recognizes its corporate responsibility and states that “in all parts of business it makes corporate responsibility a part of
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Introduction Nokia was founded in 1865‚ is headquartered in Finland‚ mainly engaged in the production of mobile communication products multinational‚ is the world’s third largest mobile phone manufacturer. February 2011‚ Nokia and Microsoft entered into a strategic alliance and the depth of cooperation. Over the past few years‚ Nokia shares have gradually from London‚ Frankfurt‚ Paris and Stockholm stock market delisting. February 9‚ 2012‚ due to poor management‚ Nokia announced layoffs in three
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The Nokia Revolution The story of an extraordinary company that transformed an industry Dan Steinbock Presentation by: Selina Beelaerts & Meena Mallipeddi 1 *Note: It should be understood that the company now known as “Nokia” did not exist in its present form until the 1990s. However‚ for simplicity’s sake‚ we will be referring to the predecessor companies as “Nokia” as well. Outline • Introduction • Background: Nordic Cooperation & Nokia’s Postwar Consolidation • Nordic Cooperation
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Case study: Finland and Nokia 1. How was Finland able to move from a sleepy economy to one of the most competitive nations in the world by the end of the 1990’s? Finland was considered a sleepy country even after their independence from Sweden‚ depending its economy mainly on the Soviet Union by exporting its natural resources. Finland however slowly but constantly developed its economy up to the OECD average‚ following the models of its Nordic neighbors to invest highly in social welfare and
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Motivational Factor Paper 1 Running head: MOTIVATIONAL FACTOR PAPER Motivational Factor Paper University of Phoenix Motivation Factor Paper 2 Motivation in learning plays a vital role. There are many personal motivational factors that influence the learning process both in and out the classroom setting. Motivation allows students to become positive about their own learning. Motivation can come from anyone or anywhere for example schools‚ teachers‚ friends‚ community‚ administration
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Motivational Slogan List * MQ1. A smooth sea never made a skilled mariner. - English proverb * MQ2. We must accept finite disappointment‚ but we must never lose infinite hope. - Martin Luther King‚ Jr. * MQ3. There are two ways of meeting difficulties: you alter the difficulties or you alter yourself meeting them. - Phyllis Bottome * MQ4. Adversity is the trial of principle. Without it‚ a man hardly knows whether he is an honest man. - Henry Fielding * MQ5. Kites rise
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THE MOTIVATIONAL SPEECH Type of Speech: Students will deliver a 6-8 minute oratory that is motivational in nature. Purpose: ❖ To motivate your audience to act on your advice or agree with your perspective. ❖ To develop a speech that includes clarity‚ economy‚ and grace. ❖ To use stylistic devices in your speech (see pages 121-130) ❖ To work without notecards or a manuscript (i.e. memorized…). ❖ To incorporate decisive movement as you speak. Assignment: A. Select your topic B. Develop
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