Chapter 11 – Marketing planning: the process The particular significance of marketing plans: seven main reasons why staff time and resources are allocated to marketing planning at the tactical or operational level: To identify and focus management attention on the current and targeted costs‚ revenues and profitability of an organization‚ in the context of its own and its competitors’ products and segments. To understand the role of stakeholders in the development of strategic marketing planning
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History of Tourism The earliest forms of leisure tourism can be traced as far back as the Babylonian and Egyptian empires. A museum of “historic antiquities” was open to the public in the sixth century BC in Babylon‚ while the Egyptians held many religious festivals attracting not only the devout‚ but many who came to see the famous buildings and works of art in the cities. The local towns accommodated tourists by providing services such as: vendors of food and drink‚ guides‚ hawkers of souvenirs
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Tourism In New Zealand Executive Summary The following report provides an accurate and informative overview of the nature of tourism‚ its history and growth‚ the structure of the New Zealand industry and the impact of tourism from a New Zealand perspective. The report will draw a conclusion which Highlights area of consideration in tourism planning. Conclusion and Recommendations For New Zealand tourism has a lot to offer but at the same time‚ care has to be taken not to mistreat
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HOSPITALITY MANAGEMENT Impact of Internship on Hotel Operation Thesis CENTRAL OSTROBOTHNIA UNIVERSITY OF APPLIED SCIENCES Degree Program in Tourism June 2012 ABSTRACT CENTRAL OSTROBOTHNIA Date UNIVERSITY OF APPLIED SCIENCES May 2012 Unit for Technology and Business‚ Kokkola-Pietarsaari Degree programme Degree Programme in Tourism Name of thesis HOSPITALITY MANAGEMENT Impact of Internship on Hotel Operation Instructor Author Pankaj Diyas Sharma Pages 52 + 5 Supervisor
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Travel & Tourism Tourism can bring many benefits to a destination. Tourism can positively impact an area’s economy‚ social cultural‚ and environment. At the same time‚ there can be negative effects to the economy‚ social cultural‚ and environment. The tourism industry is extremely large and continuously growing‚ which is why the impacts and effects weigh so heavily on a destination. Traveling and engaging in touristic pursuits are popular leisure activities. New trends emerge as tourism continues
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It was during the same period that pleasure travel begun taking place in China and Japan. The Chinese emperor‚ Wu Di travelled plenty in the 2nd century. His adventures were well described in his writing. During the reign of Elizabeth the 1st tourism reached a high. Coach travel had become popular because of its style. Young gentlemen who came from wealthy backgrounds undertook the Grand Tour in this era. They would travel to parts of Great Britain‚ France‚ and Italy‚ it was considered crucial
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Introduction | 3 ~ 4 | 2. Food‚ Culture and Tourism | 5 | 2.1 What Do Restaurant Do? | 5 | 2.1.1 How to Promote? | 5 ~ 6 | 2.2 Food Tourism as Destination Marketing | 7 | 2.2.1 Competitiveness | 7 ~ 8 | 2.2.2 Benefits and Impacts | 8 ~ 9 | 2.2.3 International Trends | 9 | 2.2.4 The Key Tasks of Marketing Management | 9 ~ 10 | 2.2.5 The Utilisation of Food as a Tourism Attraction | 10 | 2.2.6 The Need of Framework for Food Tourism | 10 | 2.2.7 Stakeholders Involvement |
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MALAYSIAN TOURISM - ASSESSING ITS PERFORMANCE‚ IMPACT AND FUTURE Introduction to Malaysian Tourism Tourism‚ including Malaysian tourism‚ is a big industry worldwide and many countries have already cashed in on its potential. This article seeks to assess the performance of tourism in Malaysia‚ its development‚ impacts and future. Implications for students will also be discussed. Tourism success in any country begins from the priority placed on it by the government. The Malaysian government
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2. Transport and tourism Relation ………………………………………………..3 3. Tourism arrangement model (Leiper‚ 1979)…………………………………….4 4. Elements of transport supplies…………………………………………………..6 1. Supply of transport in TGR‚ TRR and TDR………………………………...7 2. Substantial Components of the supply of transport system…………………8-9 1. Infrastructure 2. Vehicles 3. Operation 3. Suppliers of tourist transport across the tourism system…………………….9
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MYANMAR(BURMA) Introduction Myanmar well known us Burma. Myanmar sits at the crossroads of Asia’s great civilisations of India and China‚ and looks out onto the vast Indian Ocean next to Thailand. One of South East Asia’s largest and most diverse countries‚ Myanmar stretches from the sparkling islands of the Andaman Sea in the south right up into the Eastern Himalayan mountain range. To this day Myanmar remains one of the most mysterious and undiscovered destinations in the world. A land of
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