CONSUMER BUYING MOTIVES There are five major buying motives: physical‚ psychological‚rational‚ emotional‚ product‚ and patronage. Locate a magazinead that appeals to each of these different buying motives. Selecteach ad and fill out the table below. Put the Ads in order‚according to your chart and staple to this sheet. Buying motive PhysicalEmotionalRationalPatronagePsychological prescribing motives and specific prescribing motives for aparticular indication‚ or type of patient.When prescribing
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Examiner 1: Assoc. Prof. Dr. Luu Quy Khuong Examiner 2: Assoc. Prof. Dr. Tran Van Phuoc A STUDY OF METAPHOR IN NEWSPAPERS (ENGLISH VERSUS VIETNAMESE) This thesis will be orally defended to the Examining Committee at the Field Study: The English Language Code: 60.22.15 University of Danang Time: November 3rd‚ 2011 Venue: University of Danang MASTER THESIS IN THE ENGLISH LANGUAGE (RESEARCH SUMMARY) This thesis is available for the purpose of reference at: - Information Resources Center‚ the
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Metaphors of Organizations "All theories of organization and management are based on implicit images or metaphors that persuade us to see‚ understand‚ and imagine situations in partial ways. Metaphors create insight. But they also distort. They have strengths. But they also have limitations. In creating ways of seeing‚ they create ways of not seeing. Hence there can be no single theory or metaphor that gives an all-purpose point of view. There can be no ’correct theory ’ for structuring everything
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creating a more vivid picture for an audience. Some forms of comparing commonly used by writers include similes and metaphors. A simile can be used to express a similarity between two words or phrases using the words like or as. Metaphors‚ on the other hand‚ work by contrast. A metaphor uses one thing described as though it were another in order to portray a vivid picture. Using metaphors and similes can help the reader gain a clear picture of the five senses - sight‚ smell‚ touch‚ taste‚ sound - while
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What is a Metaphor ? A Metaphor is an “expression of an understanding of one concept in terms of another concept‚ where there is some similarity or correlation between the two” according to the LinguaLinks Library. Metaphors are used by anyone trying to convey an idea in an indirect manner. We use them daily without realizing it. Metaphors put a twist in daily language in that they are a unique way of describing a concept. There are common metaphors that we use everyday and
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Literature Review on Metaphors From the Perspective of Cognitive Linguistics The definition of metaphor Traditionally‚ metaphor is a figure of speech in which one thing is compared to another by saying that one is the other‚ as in “He is a tiger”. It is a property of words‚ and is used for some artistic and rhetorical purpose. However‚ this view has been challenged recently by cognitive linguists (Liu & Wen‚ 2012: 249). Cognitive linguists and philosophers have shown that metaphors are not just a
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parents. Interview them‚ using the questions and elements you have chosen. For your writing‚ you will need a metaphor. The metaphor in our book was the loom- the author used it to weave together all the elements of her mother’s life into a single fabric. You could use a car‚ a cake‚ a computer- anything which has components. The components come together to create one thing. Choose a metaphor which has meaning to you- your writing will be much more powerful this way. Finally‚ put your chosen cultural
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1253–1269 Metaphor and translation: some implications of a cognitive approach ¨ Christina Schaffner* School of Languages and European Studies‚ Aston University‚ Aston Triangle‚ Birmingham B4 7ET‚ UK Received 5 June 2003; received in revised form 12 September 2003; accepted 8 October 2003 Abstract Metaphor has been widely discussed within the discipline of Translation Studies‚ predominantly with respect to translatability and transfer methods. It has been argued that metaphors can become a
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The use of metaphors are an important factor with any piece of literature. Metaphors add color to creative writings‚ also establishing depth. A story without metaphors is lifeless‚ unable to compose another way to view it. The term for a metaphor is a figure of speech in which term is transferred to something it does not literally apply to‚ this helps the brain create a mental picture which the person might easily understand what the character is feeling. When a person finally makes
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The use of metaphor in poetry is one of the most important aspects of poetic style that must be mastered. Metaphor can be described as figure of speech in which a thing is referred to as being something that it resembles. For example‚ a fierce person can be referred to as a tiger. Another example of a metaphor would be the description of a person who was uncommunicative as being as "silent as stone". The word stone is an image that is used to explain the intense silence of the person. In this way
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