Issues/Challenges Today‚ Ducati is one of the most successful motorcycle companies in the world with adramatic profit growth since 1996. Before its huge success‚ Ducati was one step away fromfacing bankruptcy. Ducati managed to overcome such an obstacle through strong innovation andculture. Today‚ Ducati is faced with another challenge that may bring fortune to the company if successfully managed. Ducati set a new goal‚ which is to sustain the explosive double-digit profitgrowth in the next decade
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INTRODUCTION TO THE INDUSTRY The industry is estimated to be a US$ 34 billion industry with exports contributing 5 per cent of the revenues. The growth of the Indian middle class with increasing purchasing power along with the strong growth of the economy over the past few years has attracted global major auto manufacturers to the Indian market. Moreover‚ India provides trained manpower at competitive costs making India a favored global manufacturing hub. The Indian automobile industry is going
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landscape‚ the roar of an engine sounding like a thunder clap and the polish of chrome doing its best to imitate lightning. d) Harley-Davidson is a great example of a company that has built strong brand equity and is able to charge more for their motorcycles. Harley-Davidson argues that they sell an experience and the bike just happens to be a fundamental part of that experience. When you buy a Harley-Davidson it’s not just the bike you’re buying‚ your buying into a lifestyle. It is very well depicted
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of the most important components of the automobile sector that has undergone significant changes due to shift in policy environment. The two-wheeler industry has been in existence in India since 1955. It consists of three segments viz. scooters‚ motorcycles and mopeds. According to the figures published by SIAM‚ the share of two-wheelers in automobile sector in terms of units sold was about 80 per cent during 2003-04. This high figure itself is suggestive of the importance of the sector. This is the
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Harley-Davidson started its revitalization program with the government help. Harley-Davidson Inc. had $1.04 billion net income (up 8.7% from ’05) it sold 349.196 units to retailers (21‚7 % abroad) and it has a domestic market share of 49‚3% for heavyweight motorcycles. S.W.O.T Analysis Strengths & Opportunities • • • • • Strong image Brand loyalty Strong investment in research and Customization The only American manufacturer Created Subculture Weaknesses & Threats • • • • • Small Company Not the best Engines
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of the U.S. market in the 60’ years‚ decided to enter this market‚ planning the production of 30‚000 motorcycles per month‚ and exporting its strengths‚ such as economies of scale‚ quality production methods and high level of engineering. This was the “operations strategy”. Over the years‚ this strategy was developed through a contemporary marketing strategy‚ focusing at producing small motorcycles with low cost but high quality‚ with the intention of going into all the U.S. markets‚ state by state
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intention to market their 76.7% stake in Ducati Motor Holding‚ an legendary Italian producer of sport performance motorcycles. The choice adopted a six-year turnaround throughout which Ducati came back to profitability and considerably broadened its products. Options Investindustrial ’s team had the next exit options IPO in Hong Kong Trade sale to an industry participant from the motorcycle or automative sector Trade sale to another financial investor IPO in Hong Kong Pros Increase in share
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The current motorcycle market in Vietnam is developing with high competition among various manufacturers which have a lot of marketing strategies to attract target customers. Yamaha has made a lot of effort to expand the product which ensure the quality as well as reasonable price. With the same background of macro environment in the same market‚ there are many competitors that can be listed out as Honda‚ Suzuki…etc. targeting at extended problem solving‚ in other words‚ complex buying behaivours
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business segments are the motorcycle business‚ automobile business‚ financial services business‚ and power product and other businesses. Honda conducts its operations in Japan and worldwide‚ including North America‚ Europe and Asia. On March 22‚ 2011‚ the Company completed the selling of all stake in Hero Honda Motors Limited to Bahadur Chand Investments Private.Ltd. and Hero Investments Pvt. Ltd. In August 2012‚ the Company acquired Usha International Ltd. Motorcycle Business Honda produces a
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Harley Davidson Perfume The positioning of a brand is a company value that can be limitless‚ often being superior that the product itself. This is the case of HD motorcycles‚ where the symbol of extreme masculinity and liberty in the road had been built up after 107 years in the motorbike industry‚ making the company have the 50 % of market participation in cruisers line‚ beating the Japanese competition‚ who have higher technology products‚ with more powerful engines and with way lower prices
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