women but also men. Yamaha ’s good business has led to other motorcycle makers to enter the market or boost scooter production to capitalize on the growing demand. The race starts Italy ’s Piaggio‚ the world ’s fourth largest scooter and motorcycle manufacturer‚ started construction of its first factory in Vietnam. Honda and Yamaha from Japan will open their second Vietnam factories soon. Honda Vietnam‚ the largest motorcycle manufacturer in Vietnam‚ has shifted focus to scooters for men
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Harley Davidson Case Analysis In 2007‚ Harley Davidson was the world’s most profitable motorcycle company. They had just released great earnings and committed to achieve earnings per share growth of 11-17% for each of the next three years. Their CEO of 37 years‚ James Ziemer‚ knew this would be an extremely difficult task seeing Harley’s domestic market share recently top off at just under 50%. The domestic market was where Harley’s achieved the most growth over the past 20 years and
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Company Overview Harley is one of the leading organizations in the world for producing heavyweight (>650 cc) motorcycles. The company not only produces and sells motorcycles‚ but a wide range of associated products‚ including parts and accessories‚ clothing and apparel‚ and financial services. Harley-Davidson‚ Inc. is divided into two operating segments: Harley-Davidson Motorcycle Company (HDMC) and related products‚ and Harley-Davidson Financial Services (HDFS). Harley’s main headquarters
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KTM CASE SUMMARY I. Summary of the case KTM company history KTM is a designer and manufacturer of motocross‚ rally and cross-country racing motorcycle that was created in 1934 in Austria. Since that time‚ KTM maintained a reputation for producing reliable‚ high quality motorcycle‚ and for having an expertise in manufacturing core parts. Its marketing focus has always been on building a brand image of a company with technological leadership‚ high quality products and a legacy of championship
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It has been more than 50 years now that bikes have been ruling the Indian automobile sector. In 1955‚ the Indian government needed sturdy and reliable motorcycles for its Army and police to patrol the rugged border highways. The first batch of 350cc Bullet - the super bike in India of all times‚ from the Royal Enfield Company of UK were received and assembled at Chennai. Since then‚ bikes in India have been flourishing as a two wheelers segment‚ and Indian bikes gaining on popularity all across the
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position of high profitability within the United States. The company that once marketed their motorcycles to higher end leisure riders which included a vast majority of baby boomers are now seeking ways to expand their offerings (Hitt‚ Ireland & Hoskisson‚ 2015). Problems continues to
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Producing Lowest Cost Two-Wheelers: Bajaj Auto Vs Hero Honda By Ved Singh‚ Abhimanyu Prabhavalakar‚ Baskaran Balasubramanian‚ Srikanth Gopalakrisnan Table of Content 1. Indian Economy and Two-wheeler Industry 2. Bajaj Auto Ltd. 3. Hero Honda 4. Cost Management Analysis 1. Indian Economy and Two/Three wheeler Industry As we write this report‚ there are few factors which we would like to state ‚ just to set the context for this report‚ for for Indian Economy in general and then
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mention the specific country. Each company produced the motorcycles with its certain target consumers with diversified age‚ income‚ education and gender. • Demographic‚ Economic‚ Socio-cultural & Political-legal No specific information • Global More women as the new customers are attracted by motorcycle manufacturers‚ whose preferences are the low seat height and weight of its motorcycles. • Technology The motorcycle technological innovation should be aided with the use of
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States‚ moving into middleweight vehicles in the 1960s. 3. The company purchased an Italian motorcycle firm‚ Aermacchi‚ but many of its dealers were reluctant to sell the small Aermacchi Harleys. 4. The rapid expansion led to significant problems with quality‚ and better-built Japanese motorcycles began to take over the market. 5. The Chinese government’s road restrictions pertaining to riding motorcycles in general in the country’s urban areas III. ANALYSIS OF THE
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experience what we love in motorcycling. Their plan from the beginning was to build a Motorcycle that could compete with the custom built American race bikes‚ but be affordable. Be World Class. With a dream of building a world class niche Motorcycle brand Braaap founder Brad Smith set out to find manufacturing partners that could build the dream bike‚ as a young man with nothing but a vision over 50 motorcycle manufacturing plants laughed him out of their office until finally manufacturing partners
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