HARLEY-DAVIDSON HOG CASE STUDY Introduction After near extinction Harley-Davidson has become one of the premier motorcycle manufacturers and distributors in the world. A primary driver in this success has been their attention to building the Harley-Davidson brand with attention to customer loyalty‚ specifically with the creation of a brand community of customers – the Harley Owners Group (HOG). Through HOG they have been able to connect with customers at the grass-roots level. Their
Premium Harley-Davidson Motorcycle Harley Owners Group
Miro Verdel Introduction KTM Sportmotorcycle AG is an Austrian motorcycle‚ bicycle and moped manufacturer. The company was founded in 1934 by engineer Hans Trunkenpolz in Mattighofen. It started out as a metal working shop named “Kraftfahrzeuge Trunkenpolz Mattighofen” and in 1954 the company began producing motorcycles. KTM‚ primarily a producer of premium off-road sports motorcycles‚ has been the fastest growing major motorcycle manufacturer for the past three years with a cumulative average growth
Premium Motorcycle
Group 1 INTERNATIONAL MARKETING ENVIRONMENT – THE CASE STUDY OF HONDA ON VIETNAM MOTORBIKE MARKET TABLE OF CONTENT Part | Page | Introduction | 1 | CHAPTER I: THEORY ON INTERNATIONAL MARKETING AND INTERNATIONAL MARKETING ENVIROMENT | 2 | 1.1. Overview on International marketing | 2 | 1.2. International marketing environment | 3 | | | CHAPTER II: CASE STUDY OF HONDA ON VIETNAM MOTORBIKE MARKET | 8 | 2.1. Introduction to Honda | 8 | 2.1.1. Honda Company | 8 | 2.1.2. Honda
Premium Honda Marketing Motorcycle
Questions to answer 1) How did Ducati become the second most profitable motorcycle maker in the world despite its small scale? 2) What is the fundamental economic logic of Minoli’s turnaround? 3) Can Ducati sustain its position in the sport segment? Can Honda and the other Japanese manufactures stop its growth in this segment? 4) What strategic alternatives are available to Minoli in 2001? Which alternatives would you recommend‚ why? GMAN 512 Midterm 11 February 2010
Premium Brand management Brand Branding
* Status Symbol * A heavy machine (Chopper) * Customization as per the consumer’s requirement * Powerful Brand Awareness * Harley Davidson has always understood the power of storytelling. Their ads are like mini stories‚ pulling you in and leaving you yearning for more. * Hog Community Group plays an important role in building awareness among its target audience * The Harley Accessories also add to its branding. Brand Loyalty HD enjoys a very high level
Premium Harley-Davidson Brand Branding
forms of transportation is motorcycles. These vehicles can save a lot of money at the pump. Sports involving motorcycles are also becoming more and more popular everyday. Motocross is the second most popular motorsport in America behind NASCAR. This growth of the motorcycle industry got me curious about these amazing machines and how they work. The first motorcycles were made in America. In 1867‚ American‚ Sylvester Howard Roper invented a steam-engine motorcycle that was powered by coal called
Premium Internal combustion engine
background of manufacturing high value‚ reasonably priced products; an uncompromising pursuit of the goals to attain quality along with customer satisfaction; the resulting affinity in working cultures - brought the world’s largest manufacturer of motorcycles in collaboration with the world’s largest bicycle manufacturer‚ bringing forth a market leader. Honda Motor Company of Japan and the Hero Group entered a joint venture to setup Hero Honda Motors Limited in 1984. The joint venture between India’s
Premium Motorcycle Honda
order to get a first approach of what is the purpose of the company from their point of view. The mission talks first about dreams‚ rather than motorcycles‚ which is what the public has in mind. This mission says: "We fulfill dreams through the experience of motorcycling‚ by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments." We are going to see how their promotional strategy keeps the track of their
Premium Sales Motorcycle Harley-Davidson
Product The company will outsource motorcycles from EASTWORLD MOTOR INDUSTRIES CORPORATION (EMIC) where its head office is in Caloocan City. We will have different kinds of motorcycles such as: Underbone‚ Scooter‚ Solo‚ On/Off Road‚ Business Type‚ Cruiser‚ Ebikes and AEON. * Company Logo 2. Properties of the Product Motorcycle components and systems for a motorcycle are engineered‚ manufactured‚ and assembled in order to produce motorcycle models with the desired performance‚ aesthetics
Premium Motorcycle Manual transmission Supply and demand
approaches • Positive aspects of a humanistic approach were missing from Freudian and behavioral theories • Humanism was the initial paradigm • Existentialism built on the respect for the individual and added the dimensions of ontology‚ experiential awareness‚ and responsibility • Has roots in contemporary religious thought • Evolved to an approach helping people cope with the uncertainty and complex pressures of their lives • Fritz Perls (born in 1893 and received medical degree in 1920) is generally
Premium Existentialism Gestalt psychology Søren Kierkegaard