growth of 17% over the corresponding previous. The two-wheeler sales have witnessed a spectacular growth trend since the mid nineties. The two-wheeler industry in India has been in existence since 1955. It consists of three segments viz.‚ scooters‚ motorcycles‚ and mopeds. The increase in sales volume of this industry is proof of its high growth. In 1971‚ sales were around 0.1 million units per annum. But by 1998‚ this figure had risen to 3 million units per annum. Similarly‚ capacities of production
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Executive Summary “Harley-Davidson is the iconic American motorcycle manufacturer. Founded out of a small shed in 1903 by William S. Harley and Brothers Arthur and Walter Davidson in Milwaukee‚ Wisconsin. The Motor Company produces traditional cruiser motorcycles utilizing air-cooled V-Twin engines. When Harley and Davidson produced and sold their first motorcycle in 1903‚ they were one of many small motorcycle marques springing up across the country. Flash forward more than a century and the
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A MAJOR RESEARCH PROJECT ON A COMPARATIVE STUDY ON BUYING BEHAVIOUR OF COSTOMERS BETWEEN HERO HONDA AND TVS MOTORS A PARTIAL ANALYSIS OF INDORE Submitted to DAVV (Indore) In partial fulfillment of The degree of MASTER OF BUSINESS ADMINISTRATION (2009-11) Guided by Submitted by AMIT VIJAY PATIL
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An international company is one that engages in any combination of activities‚ from exporting/importing to full-scale manufacturing‚ in foreign countries. A multinational corporation‚ on the other hand‚ is a highly developed international company with a deep involvement throughout the world‚ plus a worldwide perspective in its management and decision making. The following list will a include a list of company in their stages of international development. Stage 1 (Domestic Company): The primarily
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in motorcycle material costs (from 68.2% to 59% of unit costs‚ exhibit 12) and can be attributed to the following factors: (1) rationalised suppliers from 200 to 130 with the effect of increasing the quality of suppliers and Ducati’s bargaining power (2)Ducati increased its outsourcing from 80% to 90% and thus tapped more the potential of the Emilian mechanical district (3) Ducati further increased its bargaining leverage by instituting dual sourcing for the major components of the motorcycle and
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Background of Situation Thorr Motorcycles is a company that manufactures 200‚000 motorcycles a year. It also licenses T-shirts‚ shoes‚ leather goods‚ toys‚ and other consumer items. The company currently has a high-brand image manufacturing high-end motorcycles and owns approximately forty percent of market share. The challenge for Thorr is that the industry is growing‚ but sales of its high-end product are decreasing. The reason for this loss of market share is that the target
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loyal customers. The company has established the brand to represent quality‚ a lifestyle and a certain attitude. These things add to the value that Harley-Davidson brand represents. When one thinks of Harley-Davidson‚ one thinks of extraordinary motorcycles‚ luxury‚ courage‚ independence‚ freedom‚ and individualism. All of these and the promise of an adventure and the ride of a lifetime are just some of the qualities customers have come to expect from the Harley-Davidson brand. Judging by the number
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their sense of adventure‚ women are purchasing customized motorcycles by the thousands. Harley Davidson has certainly recognized the women motorcyclist market as a great growth opportunity for the company and is specifically targeting this specific group of consumers. In regards to the overall success of their efforts‚ the results are clear. In 1985‚ Harley Davidson sold 600 units to women versus 30‚000 units in 2003. In 1990‚ women motorcycle sales represented 6.4% of Harley Davidson’s overall sales
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GUIDELINES : 1. Objective: To find out the cause of growth of TVS Mopeds in parts of the North Indian market. 2. Topic for the Project Report: Market Mapping of TVS XL. 3. Project Report Faculty Guide: Mr. Sourav Das ( Industry Guide) Mrs. Aarti Mehta Sharma (College Faculty Guide) INTRODUCTION CHAPTER1 1.1 Introduction: MARKET MAPPING Market mapping is used to develop a clear understanding of how a market actually works‚ looking
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better view. The security guard ran out of the bank just as the robbers were making their getaway on a motorcycle. The motorcycle sped off just as the guard leveled his gun and fired at the fleeing duo. Even in the bank‚ the sound of the shot was deafening. From my position I saw the shot hit the pillion rider smack on his back. There was a spray of blood and the body went limp. As the motorcycle accelerated‚ the pillion rider was flung backwards onto the road in a lifeless heap. The guard fired
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