1. Poor Monsoons 2. Price Wars 3. Inflation 4. Fuel Prices 5. Global Downturn Market Segments Motorcycle: Wheel Size Greater than 12” Scooters: Wheel Size Less than 12” Mopeds: Fixed transmission and Engine capacity < 75cc Industry volume over the years Major Players Hero MotorCorp Bajaj Auto TVS Honda Motorcycles and Scooters India Suzuki Yamaha Mahindra References: IDFC Auto report
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collaboration agreement with Honda Motor Co. Ltd.‚ Japan (HML). As per this collaboration agreement‚ HML was to furnish complete technical information and know-how and trade secrets and other relevant data. - Hero Honda CD-100 is the first four stroke motorcycle to be introduced in India in 100cc range. Its most attractive features are fuel efficiency and its light weight. CD-100 will be equipped with electronic ignition system‚ illuminated speedometer‚ 4 speed gear box‚ neutral and flasher indicators‚
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’ idol" So‚ this case study is about Harley-Davidson‚ a brand of motorcycles and more precisely about its development since his foundation in 1903 by 21-year-old William S. Harley and 20-year-old Arthur Davidson. So‚ in 2003‚ it was the celebration of the 100th birthday of the Harley-Davidson. And‚ in order to commemorate it‚ fans of this famous brand rode until Milwaukee to see the parade of 10 000 Harley-Davidson motorcycles. Through this celebration‚ we can see how recognized this brand is
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you think are its major strengths and weaknesses? Strengths Harley is American made. Being an American‚ having a local dealer‚ local repair shop‚ and local customer service is everything to a buyer. It also happens to be the only heavyweight motorcycle to be completely made in America‚ which gives the buyer a sense of security and confidence in the product that they are buying. The core values of the company are refreshing. “Tell the truth‚ be fair‚ keep your promises‚ respect the individual
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However‚ H-D faces many threats in the environment. The alliance between Harley and Lehman Trikes presented an opportunity for both organizations. Opportunities • Large India market for H-D is virtually untapped (only 6% of population have motorcycles) • Manufacture street bikes in India with low price range (aiming for young audience) • Considering entry into the 250-300cc bike segment • Bikes predicted to reach more than 20 million in India by 2020 • In India‚ availability of loans
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wheeled motorcycle‚ allowing them to reach new customers. Lehman had an opportunity to increase production in their manufacturing facilities. A major benefit to Lehman was the potential to gain a larger customer base by teaming with Harley Davidson brand and reputation. They would also benefit from the increase income provided by the manufacturing contract. With this business venture‚ Lehman also runs the risk of competing against themselves. Since they also produce three wheeled motorcycles‚ the
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clean adrenalin rush through motorcycling‚ the braaap “Learn to Ride” program offers riding lessons to help new comers get involved in our sport. We believe everyone should be given an opportunity to ride a motorcycle‚ either on road or dirt. Objectives braaap has grown into a motorcycle manufacturer fuelled by a passion for riding and our mission to get more people involved in our sport and to create new motorcyclists. Driven by its retail concept stores and dealership network the braaap brand
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The motorcycle is engineered perfectly to its best. It is loaded with a lot of amazing features. After an electric start‚ the wonderful DOHC 1340cc powerful engine gives extreme torque and horsepower. This energy is transmitted by Suzuki fuel injection system
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implemented; firstly Ducati increased its global reach and expanded its offerings within the sport segment and secondly it transformed itself from being a manufacturing company to an entertainment company e.g. the brand Ducati was not about just motorcycle anymore‚ but it was also about experiencing and enjoying various aspects of Ducati (Ducati Stores‚ Ducati Owner Clubs‚ Events‚ Museums etc.). Furthermore‚ this successful rebound can be explained using Porter’s different frameworks. Porter believes
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with large motorbikes with a historic emphasis on style‚ individuality and freedom rather than on technology‚ speed or sports. From a segmentation view they belong in the heavyweight motorcycle market and are particularly strong within a sub-segment of super heavyweight. Their bikes are strongest in the Cruiser motorcycle segment‚ feature in the Touring bikes segment (focus on their style and image) and through acquisition of Buell‚ now have a presence in the Performance models segment. The Harley-Davidson
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