creating the heavyweight motorcycle that has been designed for “cruising on the highway.” (http://en.wikipedia.org). In this paper we will discuss how the heavyweight motorcycle market has become an important asset to the industry. We will include the major strategies that have been established and the breakdown of the manufacturing process in the industry. We will be examining the Industry’s prospects and expectations for the present and future based on the motorcycle market. INDUSTRY ANALYSIS
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year 2012-13 but domestic performance in terms of sales increased by 14.4 %. MTL focuses also on exporting its products to neighbouring countries with similar market conditions such as Nepal‚ Sri Lanka‚ Bangladesh and Kenya. Suzuki Motorcycle India Suzuki Motorcycle India is a subsidiary of the Suzuki Motor Corporation‚ Japan. The market share of Suzuki India in domestic scooter market rose to 11.2 % as of the financial year 2012-13 from a meagre 2.3% in the year 2007-08. Majority of the technology
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* Mission Statement Our diversity mission is to foster a culture that integrates diversity and inclusion into all aspects of the business in order to further fulfill dreams through the experiences of motorcycling. * Vision Statement Harley-Davidson values‚ embraces and celebrates diversity in order to develop and continuously improve mutually beneficial relationships with stakeholders to fulfill dreams and provide extraordinary customer experiences in an increasingly dynamic‚ diverse and global
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provides a kind of lightweight motorcycles with three-speed transmission‚ an automatic clutch‚ five horsepower‚ an electric starter‚ and a step-through frame. Compare with other motorcycles‚ his model is lighter‚ faster‚ easier to drive‚ especially for women. Besides‚ it is less than $250 in retail‚ which is much cheaper than others (Christiansen & Pascale‚ 2011). Some people don’t believe the lightweight market has a big potential of profit‚ but Honda believes that motorcycles could be sports vehicles
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women but also men. Yamaha ’s good business has led to other motorcycle makers to enter the market or boost scooter production to capitalize on the growing demand. The race starts Italy ’s Piaggio‚ the world ’s fourth largest scooter and motorcycle manufacturer‚ started construction of its first factory in Vietnam. Honda and Yamaha from Japan will open their second Vietnam factories soon. Honda Vietnam‚ the largest motorcycle manufacturer in Vietnam‚ has shifted focus to scooters for men
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Harley Davidson Case Analysis In 2007‚ Harley Davidson was the world’s most profitable motorcycle company. They had just released great earnings and committed to achieve earnings per share growth of 11-17% for each of the next three years. Their CEO of 37 years‚ James Ziemer‚ knew this would be an extremely difficult task seeing Harley’s domestic market share recently top off at just under 50%. The domestic market was where Harley’s achieved the most growth over the past 20 years and
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Company Overview Harley is one of the leading organizations in the world for producing heavyweight (>650 cc) motorcycles. The company not only produces and sells motorcycles‚ but a wide range of associated products‚ including parts and accessories‚ clothing and apparel‚ and financial services. Harley-Davidson‚ Inc. is divided into two operating segments: Harley-Davidson Motorcycle Company (HDMC) and related products‚ and Harley-Davidson Financial Services (HDFS). Harley’s main headquarters
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KTM CASE SUMMARY I. Summary of the case KTM company history KTM is a designer and manufacturer of motocross‚ rally and cross-country racing motorcycle that was created in 1934 in Austria. Since that time‚ KTM maintained a reputation for producing reliable‚ high quality motorcycle‚ and for having an expertise in manufacturing core parts. Its marketing focus has always been on building a brand image of a company with technological leadership‚ high quality products and a legacy of championship
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It has been more than 50 years now that bikes have been ruling the Indian automobile sector. In 1955‚ the Indian government needed sturdy and reliable motorcycles for its Army and police to patrol the rugged border highways. The first batch of 350cc Bullet - the super bike in India of all times‚ from the Royal Enfield Company of UK were received and assembled at Chennai. Since then‚ bikes in India have been flourishing as a two wheelers segment‚ and Indian bikes gaining on popularity all across the
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position of high profitability within the United States. The company that once marketed their motorcycles to higher end leisure riders which included a vast majority of baby boomers are now seeking ways to expand their offerings (Hitt‚ Ireland & Hoskisson‚ 2015). Problems continues to
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