. . . . 16 Strategy Suggestions for Harley Davidson . . . . 17 Conclusion . . . . . . . . . 18 References . . . . . . . . . 19 ABSTRACT Having a Harley Davidson means more than having a simple motorcycle‚ a ride‚ it means having a group of persons sharing the same feeling and desire of power‚ the same devotion for a brand. All Harley Davidson’s customers are proud of the brand due to the quality it offers‚ the sound the motor makes and the most
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Pawan Munjal belongs to the family that has promoted India’s $ 5 billion Hero Group of Companies. He is Vice-Chairman & Managing Director of Hero Motocorp‚ a company that produces and sells motorcycles and scooters. Pawan Munjal heads a company that was set up in India three decades ago as an equal equity venture with Honda of Japan. Recently‚ Hero Motocorp became India’s first automobile company to cross cumulative production of 50 million. In 2011‚ Hero and Honda parted ways. According to Pawan
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Honda and TVS Suzuki tied up with foreign majors to bring in the latest in terms of aesthetics and technology‚ and Bajaj failed to gauge the changing tastes of consumers. In 1990s‚ there was a marked shift in customer preference from scooters to motorcycles. Bajaj found itself at a loss here‚ as this was largely an un chartered territory. The Company Bajaj Auto is the flagship of the Bajaj Group of Companies. Bajaj is currently India’s largest two- and three wheeler company. Current Performance
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* Strong brand name * Strong customer loyalty * Operates in 2 segments‚ Harley-Davidson motorcycles and related products‚ and Harley-Davidson Financial Services * The HOG ( Harley Owners Group) which has over 1 million members worldwide and is the industry’s largest company sponsored motorcycle enthusiasts organizations * The only American brand manufacture of heavyweight motorcycles Weaknesses: * High prices * Harley-Davidson has problems in gaining more market share
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Harley-Davidson Case Analysis Harley-Davidson should tailor is product and service offerings to the 55-64 year old segment‚ and expand its Rental and Rider’s Edge programs to continue growing Market leader in motorcycles - Market leader with 50% domestic and 32% global market share in motorcycles - Stock prices CAGR since 1989: 32% - American legendary lifestyle brand - Loyal customers: 900‚000 members in Harley-Davidson Owner Group - 50% of sales to repeating customers Ageing customer base
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Allstate may have benefited earlier from the motorcycle boom‚ if their reaction time to this trend was more proactive than reactive. Allstate knew of the motorcycle trend‚ however; their reaction time to it was less than favorable. The media alone supplied Allstate the information they needed‚
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build and race high performance motorcycles. The success of his higher horsepower engines confirmed his ability as a designer. Beginning with the study of combustion‚ he doubled horsepower and halved weights of engines. The establishment of The Honda Institute of Technology was misleading because‚ while it sounded big and impressive‚ it consisted of just a few men. The establishment did‚ however‚ create an image of technological improvement of the motorcycles and a growing organization.
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Ducati Q) How did Ducati become a profitable motorcycle maker despite its small scale? Before its takeover by the American private equity firm Texas Pacific Group (TPG)‚ Ducati went from being one of the top manufacturers of the high performance sport motorcycle industry to being on the verge of bankruptcy. TPG identified Ducati as a high end product with enormous potential for growth but realized that serious change was required if Ducati was to ever fulfill this potential. TPG decided to
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rally‚ and cross-country racing motorcycles and is based out of Mattighofen‚ Austria. They are a highly reputable company with exceedingly high growth rates. As a venture capitalist firm‚ they require high growth from their investors and generally demand more say in management decisions if growth expectations are not met. For this reason‚ KTM are pressured to maintain or increase their growth and continue this level of performance in the future. As the motorcycle industry was expected to grow to
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R=6A41C0F5-51FC-4B71-AF83-0B9F412CB891) The company generates revenues through three business divisions: automobiles (78.0% of the total revenues during fiscal year 2006)‚ financial services (20.2%)‚ motorcycles (1.8%). BMW focuses on the premium segments of the global passenger car and motorcycle market. The company also provides financial and information technology services. BMW‚ through the Softlab Group‚ offers information technology services such as customer relationship management and supply
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