UNFORGETTABLE SCENE It was one of those typical days where everything was normal. Cars and motorcycles passed by and out of sight. The noise from all directions filled the whole area like a buzzing sound. Surprisingly‚ people did not seem to bother by the noises at all‚ but rather went about with their daily business. Nobody had taken a moment to see what was happening around them on this busiest street of downtown Cambodia. There was a crash that finally caught their attention. Then‚ they started
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represents the American Dream. Harley-Davidson is the leading producer of heavyweight motorcycles in the United States. They are the most iconic producer with a fan base that stretches all around the world. It all began in 1903‚ in Milwaukee‚ Wisconsin‚ USA‚ when Bill Harley and Arthur Walter Davidson developed a one-cylinder motorcycle which built in a small wooden shed. By 1905‚ they had produced 11 motorcycles and were producing 154 by 1908. Other members of the Harley and Davidson families quickly
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changed? Internally? Externally? Harley-Davidson is synonymous with the American Motorcycle culture and did not get there by accident. Since its conception as a company in 1903 the company has been known for their classic American style heavy bikes‚ their industry changing innovations and the superior quality of their American Made bikes. Innovations such as their “V-Twin” engine design revolutionized the motorcycle industry and gave Harley a “Raw Power” image that appealed to American males‚ whom
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riders International market‚ especially Europe Continually improve quality parts Greener‚ more fuel-‐efficient motorcycles New product launches Difficulty gaining market share in European countries Dependence on domestic market Heavy-‐weight motorcycles are less environmentally friendly modes of transportation Threats • • • • Average buying age is increasing
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the decision to increase production and mass produce Harley Davidson motorcycles‚ despite the fact that Harley Davidson motorcycles are very hard to mass produce due to their complexity and quality requirements. Harley Davidson was never meant to be a high-production company. The management at this time still took the decision to try to meet the demand and become another “Honda” by increasing production which lead to motorcycles with less quality. Some of them even leaked oil in the showroom. The
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LIST OF TABLES |Serial No. |Name of the Table |Page No. | |1 |Classification Of Respondents On The Basis Of Age |29 | |2 |Classification Of Respondents On The Basis Of Sex |30 | |3 |Classification
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Pollution From Environmental Noise. http://www.china.org.cn/environment/200708/20/content_1034448.htm (accessed 11 8‚ 2012). Euromonitor . China Urban ’s population outstrips the rural for the first time. London‚ 2012. Fjellstrom‚ Karl. "Casse Study: Motorcycles in Guangzhou." 09 15‚ 2008. http://www.itdp.org/documents/Guangzhou%20Case%20Studies%20%20Motorcycles%2015-Sep-08.pdf (accessed 11 6‚ 2012). Gerry Jhonson‚ Richard Whittington‚ Kevan Scholes. Exploring Strategy. 9th. England: Prentice Hall‚ 2011
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position in the sport segment? Can Honda and other Japanese manufactures stop its growth in this segment? The ability for Ducati to sustain its position in the sport segment of motorcycles is going to depend on management’s ability to stay focused on keeping their image and story alive and in the minds of the motorcycle community. If management continues its current trend I believe that they can sustain their position‚ although there are challenges posed by the Japanese firms and changes in Ducati
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Revving up sales at Harley-Davidson There is a mystique associated with a Harley-Davidson motorcycle. No other motorcycle _ in the world has the look‚ feel and sound of a Harley-Davidson. Demand for Harley- Davidson motorcycles outweighs supply even though the company produces 300000 motorcycles a year‚ which generates over USS4 billion in revenue. Some models have a two-year waiting list. The company recently won a number of awards‚ including being rated: 2nd in ComputerW0rId’s Top 100 Best Places
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still modest but growing buyer power. In 1983‚ Hero Cycles of India signed an agreement with Honda Motor Corporation‚ forming Hero Honda. This agreement‚ between an Indian firm that got its start making bicycle parts‚ and the world’s largest motorcycle manufacturer‚ marked Honda’s entrance into the Indian market for motorized two-wheeled transportation. While the country was already crowded with competitors such as Suzuki‚ Yamaha‚ LML and Kinetic‚ Honda’s executives and Hero’s founder and CEO
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