HARLEY-DAVIDSON HOG CASE STUDY Introduction After near extinction Harley-Davidson has become one of the premier motorcycle manufacturers and distributors in the world. A primary driver in this success has been their attention to building the Harley-Davidson brand with attention to customer loyalty‚ specifically with the creation of a brand community of customers – the Harley Owners Group (HOG). Through HOG they have been able to connect with customers at the grass-roots level. Their
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Hotel Borobudur Jakarta - Indonesia June‚ 10th 2009 Karsono karsono@astra-honda.com Presentation Outline: 3. Introduction PT Astra Honda Motor 4. Motorcycle Industry Situation 5 Supply Chain Management 6 Customer Satisfaction 7 Q&A Company Profile Company Business Founded PT Astra Honda Motor Manufacturer & Sole Distributor of Honda Motorcycle and Genuine PT Federal Motor 1971 as Parts in Indonesia Joint Venture 2001 as PT Astra Honda Motor Shareholders PT Astra International Tbk. Associates
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Date : Feb 4‚ 2006 Topic : Harley-Davidsons Strategic vision‚ company objectives‚ and overall strategy 1. Summary of the company business model betwen1994 2003: Harley-Davidson is the 100-year-old‚ leader in manufacturing and selling motorcycles. Good relationships‚ continuous improvement‚ employee and management involvement‚ team building or employee training and empowerment are not just words out of a management book for Harley-Davidson. Only by adopting those management techniques and
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Table of Contents 1 Indian Automobile Industry 2 1.1 PESTEL Analysis of the Indian Automobile Industry 2 1.1.1 Political: 2 1.1.2 Economical: 2 1.1.3 Social: 3 1.1.4 Technological: 3 1.1.5 Environmental: 3 1.1.6 Legal: 4 2 Bajaj Auto LTD: Company Overview 5 3 SWOT Analysis of Bajaj Auto Ltd. 6 3.1 Bajaj Auto Limited: Strengths 7 3.1.1 Strong market share 7 3.1.2 Robust brand recognition 7 3.2 Bajaj Auto Limited: Weaknesses 8 3.2.1 Vehicle recalls impacting the company’s reputation 8 3.2.2 Labour
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1903 when Arthur Davidson‚ his brothers Walter and William‚ and William Harvey produced three motorcycles in a shed built in the Davidson’s backyard. Their reputation in motorcycle racing grew in the early 1900’s and elevated even higher with the production of the “V-twin engine” a Harley-Davison trademark. The new engine allowed the company to thrive throughout World War I by producing 17‚000 motorcycles for military use. The company produced its eagle emblem and developed signature models like the
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William S. Harley‚ age 21‚ completed his first blueprint drawing of an engine designed to fit into a bicycle in the year 1901. By 1903 William Harley and Arthur Davidson developed a one cylinder motorcycle that was “reliable and beautiful and someone bought it.” By 1905 they had made eleven motorcycles and by 1908 they had made 154. Arthur’s brother Walter was the next to come on board‚ followed by his brother William Davidson. On September 17‚ 1907 Harley-Davidson Motor Company was incorporated
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When it comes to motorcycle safety‚ helmets get a lot of attention. This is for good reason. The human skull is easily injured by impacts against the road pavement. On the other hand‚ motorcycle riding glasses don’t get the same attention as helmets. Part of this is that many people think of riding glasses as being little more than sunglasses -- an accessory that increases comfort and makes you look cool. Experienced bikers know that motorcycle riding glasses are safety devices much like helmets
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Page number ABSTRACT 02 OVERVIEW OF THE INDUSTRY 03 Industry Analysis- using Porter’s Five Forces 04 Model HERO MOTOCORP LTD-Background 05-06 Vision‚ Mission And Objectives 07-08 Products of Hero Motocorp 08 PEST STUDY 09 Micro environmental study 09 SWOT Analysis 10-11 Strategic Analysis 12 BCG matrix 12 GE nine cell matrix 13-14 Financial analysis & ratios 14-16 Competitors analysis- BAJAJ AUTO 17 LIMITED analysis
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developed his Honda mopeds into motorcycles with two stroke engines. After his business partnership with Takeo Fujisawa‚ who was strong in marketing‚ financial and management experience‚ they developed both on the technical/technological side and on the management side. On the technological side they developed the four-stroke engine‚ horse power doubling‚ 100 cc Supercub‚ different cc engines from the 100 to the 300 cc motorcycles and finally the racing motorcycles that took first place in difference
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PEST ANALYSIS Stationary Businesses do not operate in a vacuum. The stationary business world is dynamic and to achieve competitive edge we should need to understand the dynamics of stationary industry and business . Our Organizations face problems from external factors which can affect products‚ policies‚ people and profits. To understand and evaluate external factors‚ we undertake what is called a PESTEC Analysis. * Political factors that affect businesses include new legislation such as the
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