loyal customers. The company has established the brand to represent quality‚ a lifestyle and a certain attitude. These things add to the value that Harley-Davidson brand represents. When one thinks of Harley-Davidson‚ one thinks of extraordinary motorcycles‚ luxury‚ courage‚ independence‚ freedom‚ and individualism. All of these and the promise of an adventure and the ride of a lifetime are just some of the qualities customers have come to expect from the Harley-Davidson brand. Judging by the number
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better view. The security guard ran out of the bank just as the robbers were making their getaway on a motorcycle. The motorcycle sped off just as the guard leveled his gun and fired at the fleeing duo. Even in the bank‚ the sound of the shot was deafening. From my position I saw the shot hit the pillion rider smack on his back. There was a spray of blood and the body went limp. As the motorcycle accelerated‚ the pillion rider was flung backwards onto the road in a lifeless heap. The guard fired
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Ltd. Annual Report 2009 Annual Report 2009 Honda Motor Co.‚ Ltd. Year Ended March 31‚ 2009 Contents 2 3 6 8 18 The Power of Dreams Summary of Operating Results by Business Financial Highlights To Our Shareholders Review of Operations Motorcycle Business Automobile Business Power Product and Other Businesses Financial Services Business 36 37 39 46 49 81 Preparing for the Future Risk Factors Corporate Governance Board of Directors‚ Corporate Auditors and Operating Officers Financial
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basic car up to a heavy duty truck. HONDA clams that their autos have the power‚ and performs better than the competitors in all kinds of terrain‚ from the water to the race tracks‚ the bigger difference in theirs portfolio is that HONDA produces motorcycles and water motors and ford produces heavy duty
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Issues/Challenges Today‚ Ducati is one of the most successful motorcycle companies in the world with adramatic profit growth since 1996. Before its huge success‚ Ducati was one step away fromfacing bankruptcy. Ducati managed to overcome such an obstacle through strong innovation andculture. Today‚ Ducati is faced with another challenge that may bring fortune to the company if successfully managed. Ducati set a new goal‚ which is to sustain the explosive double-digit profitgrowth in the next decade
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INTRODUCTION TO THE INDUSTRY The industry is estimated to be a US$ 34 billion industry with exports contributing 5 per cent of the revenues. The growth of the Indian middle class with increasing purchasing power along with the strong growth of the economy over the past few years has attracted global major auto manufacturers to the Indian market. Moreover‚ India provides trained manpower at competitive costs making India a favored global manufacturing hub. The Indian automobile industry is going
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landscape‚ the roar of an engine sounding like a thunder clap and the polish of chrome doing its best to imitate lightning. d) Harley-Davidson is a great example of a company that has built strong brand equity and is able to charge more for their motorcycles. Harley-Davidson argues that they sell an experience and the bike just happens to be a fundamental part of that experience. When you buy a Harley-Davidson it’s not just the bike you’re buying‚ your buying into a lifestyle. It is very well depicted
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Harley-Davidson started its revitalization program with the government help. Harley-Davidson Inc. had $1.04 billion net income (up 8.7% from ’05) it sold 349.196 units to retailers (21‚7 % abroad) and it has a domestic market share of 49‚3% for heavyweight motorcycles. S.W.O.T Analysis Strengths & Opportunities • • • • • Strong image Brand loyalty Strong investment in research and Customization The only American manufacturer Created Subculture Weaknesses & Threats • • • • • Small Company Not the best Engines
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of the U.S. market in the 60’ years‚ decided to enter this market‚ planning the production of 30‚000 motorcycles per month‚ and exporting its strengths‚ such as economies of scale‚ quality production methods and high level of engineering. This was the “operations strategy”. Over the years‚ this strategy was developed through a contemporary marketing strategy‚ focusing at producing small motorcycles with low cost but high quality‚ with the intention of going into all the U.S. markets‚ state by state
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intention to market their 76.7% stake in Ducati Motor Holding‚ an legendary Italian producer of sport performance motorcycles. The choice adopted a six-year turnaround throughout which Ducati came back to profitability and considerably broadened its products. Options Investindustrial ’s team had the next exit options IPO in Hong Kong Trade sale to an industry participant from the motorcycle or automative sector Trade sale to another financial investor IPO in Hong Kong Pros Increase in share
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