Revving up sales at Harley-Davidson There is a mystique associated with a Harley-Davidson motorcycle. No other motorcycle _ in the world has the look‚ feel and sound of a Harley-Davidson. Demand for Harley- Davidson motorcycles outweighs supply even though the company produces 300000 motorcycles a year‚ which generates over USS4 billion in revenue. Some models have a two-year waiting list. The company recently won a number of awards‚ including being rated: 2nd in ComputerW0rId’s Top 100 Best Places
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still modest but growing buyer power. In 1983‚ Hero Cycles of India signed an agreement with Honda Motor Corporation‚ forming Hero Honda. This agreement‚ between an Indian firm that got its start making bicycle parts‚ and the world’s largest motorcycle manufacturer‚ marked Honda’s entrance into the Indian market for motorized two-wheeled transportation. While the country was already crowded with competitors such as Suzuki‚ Yamaha‚ LML and Kinetic‚ Honda’s executives and Hero’s founder and CEO
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Harley-Davidson has become a household name in the United States and is a brand that has acquired an almost mystical power (Austin‚ Sole‚ Cotteleer‚ 2). The Harley-Davidson motorcycle business has been around for 95 years and to this day‚ people will still wait up to two years for their turn at receiving their own Harley. The demographic of Harley-Davidson customers ranges from “riders in their forties with grown child no longer at home to young‚ reckless and ‘born to be wild’ (Austin‚ Sole‚ Cotteleer
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with the needs of a common middle class family kept in mind. Major Competition: Four wheelers: a. Maruti Suzuki 800 b. Maruti Suzuki Alto c. Chevrolet Spark d. Maruti Suzuki Omni Two wheelers Competitive Analysis Features Nano Maruti Suzuki 800 Motorcycle Turning radius 4.0 M 4.4 M >4m# Air-conditioning Option available Standard fitting N/A Engine 624CC 796CC 100cc-180CC Fuel Tank 15ltrs 28ltrs Varies Length 3.1M 3.3M >3.1M# Width 1.5M 1.4M >0.5M# Height 1.6M 1.4M >1.5M# Seats 4 4 2 Price 1-1.8L
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1. As CEO of Harley-Davidson I would compare the advantages and disadvantages of using exporting for example giving the market access into a new marking‚ making us able to maximize revenue in a short amount of time. A disadvantage would be being viewed as an outsider making it harder for people to feel comfortable with the product. Joint ventures agree too much faster and less costly access to foreign markets. It also decreases the start up cost to the international partner. A disadvantage of a joint
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percent share of the motorcycle market in its first 60 years. The introduction of the Japanese motorcycle by Honda dropped Harley’s market share down to 3 percent by 1982. AMF bought into Harley in 1965 in an attempt to fix the company. They sped up production‚ which decreased quality. They put Harley up for sale in 1981. Vaughan Beals‚ vice president of motorcycle sales‚ led a team that purchased the division from AMF. In 1983 Congress increased the tariff on Japanese motorcycles from 4% to 45%
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people in modern society are unfamiliar with the name. Today‚ Honda has given society everything from cars‚ trucks‚ generators and motorcycles. But of all these‚ it is the motorcycle that built the framework for Honda’s success and boosted the small Japanese manufacturer into a global phenomenon. Honda is a Japanese based company which is well known for its cars and motorcycles. It is the 2nd largest automaker in Japan and the 5th largest automaker in the world. Honda is world renowned for innovative ideas
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horsepower two wheel rocket ship that is set to turn the superbike industry on its ear. How did this small manufacturer become the powerhouse it is today? For its well-known name in motorcycle racing‚ the company has rather unusual roots. Founded in 1926 by three brothers‚ Ducati began by selling radio equipment‚ not motorcycles. Selling vacuum tubes‚ condensers‚ and other radio parts‚ the company grew into a successful business. This continued through the years of World War II‚ with the Ducati brothers
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technical superiority thanks to a group of special engineers who represented the soul of Ducati (the growth of its reputation depend on the performance segment). ‘80s: sold by IRI to Cagiva in order to refocus the company on products other than motorcycles. ‘90s: liquidity problems‚ risk of bankrupt bought by HBS‚ new era for Ducati. 2) what were the main elements of ducati’s generic strategy after the turnaround? The new CEO of ducati Federico Minoli had two goals in mind: * double-digit
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HARLEY DAVIDSON: Preparing for the Next Century Executive Summary: Harley Davidson (HD) was established in 1903 by Harley‚ Arthur and Walter Davidson‚ and till date has proven to be an undisputed leader in the US heavyweight motorbike industry. The case discusses its strategies of sustaining a large market share as the motorbike Enterprise enters the 21st Century. During the first three decades‚ HD prioritized quality of its product by employing research and development (R&D). The Company
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