Manufacturing Just-In-Time: JIT inventory is the driving force of Harley ’s quality-improvement program. JIT works on a demand-pull basis and seeks to eliminate all waste and activities which do not add value to the product. Suppliers of Harley had to implement JIT into their production process in order to compliment Harley ’s system. Previously‚ Harley utilized a complex‚ computerized inventory system‚ Material Requirements Planning‚ which was based on maintaining high levels of stock‚ to offset
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1. Poor Monsoons 2. Price Wars 3. Inflation 4. Fuel Prices 5. Global Downturn Market Segments Motorcycle: Wheel Size Greater than 12” Scooters: Wheel Size Less than 12” Mopeds: Fixed transmission and Engine capacity < 75cc Industry volume over the years Major Players Hero MotorCorp Bajaj Auto TVS Honda Motorcycles and Scooters India Suzuki Yamaha Mahindra References: IDFC Auto report
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collaboration agreement with Honda Motor Co. Ltd.‚ Japan (HML). As per this collaboration agreement‚ HML was to furnish complete technical information and know-how and trade secrets and other relevant data. - Hero Honda CD-100 is the first four stroke motorcycle to be introduced in India in 100cc range. Its most attractive features are fuel efficiency and its light weight. CD-100 will be equipped with electronic ignition system‚ illuminated speedometer‚ 4 speed gear box‚ neutral and flasher indicators‚
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’ idol" So‚ this case study is about Harley-Davidson‚ a brand of motorcycles and more precisely about its development since his foundation in 1903 by 21-year-old William S. Harley and 20-year-old Arthur Davidson. So‚ in 2003‚ it was the celebration of the 100th birthday of the Harley-Davidson. And‚ in order to commemorate it‚ fans of this famous brand rode until Milwaukee to see the parade of 10 000 Harley-Davidson motorcycles. Through this celebration‚ we can see how recognized this brand is
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you think are its major strengths and weaknesses? Strengths Harley is American made. Being an American‚ having a local dealer‚ local repair shop‚ and local customer service is everything to a buyer. It also happens to be the only heavyweight motorcycle to be completely made in America‚ which gives the buyer a sense of security and confidence in the product that they are buying. The core values of the company are refreshing. “Tell the truth‚ be fair‚ keep your promises‚ respect the individual
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However‚ H-D faces many threats in the environment. The alliance between Harley and Lehman Trikes presented an opportunity for both organizations. Opportunities • Large India market for H-D is virtually untapped (only 6% of population have motorcycles) • Manufacture street bikes in India with low price range (aiming for young audience) • Considering entry into the 250-300cc bike segment • Bikes predicted to reach more than 20 million in India by 2020 • In India‚ availability of loans
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wheeled motorcycle‚ allowing them to reach new customers. Lehman had an opportunity to increase production in their manufacturing facilities. A major benefit to Lehman was the potential to gain a larger customer base by teaming with Harley Davidson brand and reputation. They would also benefit from the increase income provided by the manufacturing contract. With this business venture‚ Lehman also runs the risk of competing against themselves. Since they also produce three wheeled motorcycles‚ the
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Harley Davidson was the only American brand for heavy weight motorcycle manufacturer. However‚ Harley Davidson faced problems on positioning in its core market segment‚ that is‚ those middle aged male baby boomers‚ since Harley try to gain business from new segments by targeting on female and young users‚ with new bike that acquired features that is small in size‚ which totally contrast with the products being offered by Harley previously. The troubles faced by Harley had been stated and emphasized
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GUIDELINES : 1. Objective: To find out the cause of growth of TVS Mopeds in parts of the North Indian market. 2. Topic for the Project Report: Market Mapping of TVS XL. 3. Project Report Faculty Guide: Mr. Sourav Das ( Industry Guide) Mrs. Aarti Mehta Sharma (College Faculty Guide) INTRODUCTION CHAPTER1 1.1 Introduction: MARKET MAPPING Market mapping is used to develop a clear understanding of how a market actually works‚ looking
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clean adrenalin rush through motorcycling‚ the braaap “Learn to Ride” program offers riding lessons to help new comers get involved in our sport. We believe everyone should be given an opportunity to ride a motorcycle‚ either on road or dirt. Objectives braaap has grown into a motorcycle manufacturer fuelled by a passion for riding and our mission to get more people involved in our sport and to create new motorcyclists. Driven by its retail concept stores and dealership network the braaap brand
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