MARKETING COMMUNICATION IMC AUDIT REPORT FOR HONDA AIRBLADE EXECUTIVE SUMMARY Honda is considered one of the most successful brands among motorbike manufacturers in Vietnam‚ since its first establishment in 1998. This brand has sold over 2.03 million motorbikes domestically and extended their market into our neighbors‚ such as Cambodia and Laos. Under the great potential demand for scooter in Vietnam‚ Honda successfully launched the first sporty scooter series named Air Blade to Vietnamese
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customers with acceptable price (win-win situation). Also‚ with its strengths‚ Honda Company differs from other automobile manufacturers as Honda produces hybrid car with a reasonable price. For example‚ Hero Honda Motors has seized the market of motorcycles in India by
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Similarly‚ breaking the law shouldn’t be unfair if it violates your human rights. Thus‚ making the law unjust. For example‚ “on the 31st May 1956‚ a motion was introduced into the House of Commons “(Helmets to be worn by Drivers and Riders of Motorcycles)” (Hardy‚ 2013 ). If this law was made legal it would affect Sikhs because of their turban which has both spiritual and practical significance and is a distinct part of Sikhism’s traditional attire and martial history. Principally‚ Sikhs wouldn’t
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designing and manufacturing of passenger cars‚ commercial vehicles‚ motorcycles‚ all terrain vehicles (ATVs)‚ outboard motors‚ and other products. The company is into manufactures marine and power products‚ motorized wheelchairs‚ and electro senior vehicles and houses. The company also provides financial services‚ logistics business and other services related to its operations. The company operates through Automobile‚ Motorcycle and Other reportable segments. It operates 134 subsidiaries and 37 affiliates
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The Hero Group Hero is an Indian company making motorcycles and mopeds. They were able to understand the importance of operating internationally when other Indian company focused on domestic production. Hero was able to grow in the international market by understanding just in time or JIT‚ dealer networks with strategic alliances‚ employee policy. In each of these areas‚ Hero has created strategic alliances helping the company grow internationally. Hero was one of the first cycle companies
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Honda began a sort of relationship with their new costumers‚ with the objective to know what they needed in their cars and get new ideas. As part of that relationship‚ they started to go to different events where those costumers might be‚ such as motorcycle racing. It is a good way of knowing the clients directly and in the area to which the company is going to go. The new manufacturing was approved by top executives that had also the experience of being in contact with potential customers. The approval
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Just-in-Time (JIT) Journey Case Summary This case is about the Just-in-Time (JIT) implementation at Harley-Davidson Motor Company. After World War II‚ they faced with competition from Japanese companies‚ which were able to produce better quality motorcycles at comparatively lower cost. Harley-Davidson found that there were three most important practices of Japanese companies‚ which differentiated their production process from that of others: JIT manufacturing‚ employee involvement‚ and statistical
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Answer 2. An Australian SME 2 wheeler company wants to enter India. I have been appointed as a consultant and will be conducting a Five forces analysis on the 2 wheeler segment in India & recommend whether they should enter or not. Thus‚ firstly to understand the two-wheeler industry‚ then the Porter’s 5 forces analysis. Below figure is of the 5 forces analysis: INTRODUCTION TO TWO-WHEELER INDUSTRY : Automobile industry is
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best opportunity. One‚ Ducati could enter into the cruiser market‚ but the high cost of entry‚ Harley Davidson’s dominance in the market‚ and possible retaliatory implications present high barriers of entry. The second option is build a lower cost motorcycle that would compete with Japanese on price. This option would allow Ducati to gain in market share‚ but in doing so would do more harm to the image as a high quality and performance machine. Third option would be to grow the brand through use of
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Audi 4Ps Posted on November 10‚ 2012 Image Audi and its subsidiaries design‚ engineer‚ manufacture and distribute automobiles and motorcycles under the Audi‚ Ducati and Lamborghini brands. Audi oversees worldwide operations from its headquarters inIngolstadt‚ Bavaria‚ Germany. Audi-branded vehicles are produced in seven production facilities worldwide; Ducati and Lamborghini each have one production facility located in Italy. In this case‚ we speak only about Audi brand and cars which produce
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