Module | Session | Course/Theme | Case | Who | When | Where | Case Leads/Due Date | T1 | 8 | Winning Through Marketing Management | Black & Decker – Power Tools Division | Joseph Galli‚ VP of Sales and MarketingNoran Archibald‚ CEO | January 1991 | Towson‚ MarylandUnited States | November 28‚ 2012 | What – Situation/Issues/Risks/ Decision | 1. B&D lost its market share of professional-tradesmen tools segment against Makita Electric of Japan 2. Makita held an 80% share in cordless
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The Attivio Case study discusses in detail about the product growth of Attivio Inc. from a software service to a full-fledged product. The study describes the organizational thought process that drove Attivio into a different category of products. It goes into detail about the differences between a vertically aligned product and a horizontally aligned product while keeping in mind the competitive nature of the industry and the economics- pricing paradox that causes havoc for any product. With a brief
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Internet Case Study: Andrew-Carter‚ Inc. Andrew-Carter‚ Inc. (A-C) is a major Canadian producer and distributor of outdoor lighting fixtures. Its fixture is distributed throughout North America and has been in high demand for several years. The company operates three plants that manufacture the fixture and distribute it to five distribution centers. During the past few years‚ A-C has seen a major drop in demand for its fixture as the housing market has declined. Based on the forecast of interest
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Case Study Analysis of LaJolla Software‚ Inc. Bus 600: Management Communications with Technology Tools Instructor: Sara Garski January 31‚ 2011 With the rapidly growing state of todays start-ups‚ fostering good overseas partnerships are essential in any business seeking to expand their company internationally. With such expansions‚ come becoming inter-culturally involved with those partnerships so that both party’s implicated can expand exponentially‚ building off one another. In the
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Computer‚ Inc case study 14 Apple has created a unique and powerful reputation and product line that continues to be innovative and fresh to the consumer for the last 30 plus years. Apple has continued to be an industry leader for hardware and in the recent years faces the extremely fast-paced market of media and software products including the global marketplace. SWOT ANALYSIS Strengths: * Having alliances with other strong and popular businesses is a major plus point for Apple Computer‚ Inc. as
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Case Study: Circuit Board Fabricators Inc. Carl Anthony Jackson Sr. University of Phoenix OSC301 Operations Management Kimberly Ford January‚ 21 2008 In this case study Circuit Board Fabricators manufactures circuit boards for several computer companies. CBF has a capacity to produce 1000 circuit boards per day‚ but CBF can not meet these objectives set by process engineers. This case study will analyze what CBF is doing wrong and how they can improve their process
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so it had to offer only nonvoting certificate of investment as a state-owned company as it was. 2. In case of Rhône-Poulenc Rorer‚ Inc‚ the shareholders of Rorer received a CVR that enabled them to receive additional gains from the possible shortfall of the future stock price and to persuade the Rorer shareholders to continue as the minority equity investors in the Rhône-Poulenc Rorer‚ Inc. Rhône-Poulenc could not pay with RP common shares or with cash raised from selling equity. A deal based
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Weight Watchers International‚ Inc. A Case Study The History of Weight Watchers International‚ Inc. Weight Watchers International‚ Inc. was founded in 1961 by Jean Nidetch‚ who had found herself constantly on a diet but never losing any weight. Knowing she needed more she attended a diet seminar. Ms. Nidetch lost 20 pounds after the seminar‚ but soon found her motivation dwindling. She invited some friends over who sympathized with her battle of the bulge and they began to share with
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You Decide Assignment Smackey Dog Foods‚ Inc. has approached Keller CPAs to conduct an audit of the financial statements. The purpose of this summary is to describe the expectations that Keller CPAs has regarding how the audit of Smackey Dog Foods‚ Inc. will be conducted. Smackey Dog Foods‚ Inc. is a privately held corporation and is not
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Chief Warrant Officer Bryson provided exemplary and effective leadership as Officer-In-Charge (OIC)‚ as Commander‚ Task Unit 1010.7.2 at U.S. Naval Computer and Telecommunications Station‚ Far East Detachment Chinhae Korea (NCTS FE Det Chinhae) from 7 August 2014 to 11 August 2016. As OIC‚ he was responsible for leading 17 active duty Sailors‚ four U.S. Civil Service employees and five civilian contractors providing fast‚ reliable ONE-NET C4I services throughout the Korean Theater of Operations
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