Marketing Segmentation Theory based on selling Oxygen bars 1) Demographic Consumer age‚ gender‚ income‚ occupation are considered to be the main factors for demographic segmentation. Other factors like race‚ religion‚ nationality is not emphasized here because product usage will be less affected by those factors. Currently‚ similar-functioned products available in the market have a wide consumer age base‚ ranging from 20+ to 50+. I believe that this age difference does reflect the difference in
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Printed in Great Britain 0160-7383/$30.00 doi:10.1016/j.annals.2004.05.001 MARKET SEGMENTATION A Neural Network Application Jonathan Z. Bloom University of Stellenbosch‚ South Africa Abstract: The objective of the research is to consider a self-organizing neural network for segmenting the international tourist market to Cape Town‚ South Africa. A backpropagation neural network is used to complement the segmentation by generating additional knowledge based on input–output relationship and sensitivity
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Business Economics Report | 5 2 Essay – Microeconomics Evaluate the decision by Google to buy Motorola. What economic concepts would support this investment and in your opinion why might the purchase of Motorola be anti-competitive? “We are on a turning-point in the world of personal technology. For around 30 years PCs in various forms have been people’s main computing devices. Now the rise of smartphones and tablet computers threatens to erode the PC’s dominance‚ prompting talk that a “post-PC”
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Motorola is an American company with many "firsts" in the field of science and technology. It started in Chicago in 1928. Company founders Paul V. Galvin and Joseph Galvin created the brand name Motorola for the car radio – linking "motor" (for motorcar) with "ola" (which implied sound) 1928 Founding of Company Paul V. Galvin and his brother‚ Joseph Galvin‚ incorporated the Galvin Manufacturing Company in Chicago on Sept. 25‚ 1928. Galvin Manufacturing would later become Motorola
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2013 Google – Motorola Mobility Acquisition This project has been prepared as part of the Investment Banking course at SIBM Bengaluru. It highlights the salient features of the acquisition of Motorola Mobility by Google and its take from an Investment Banking perspective. Rohit Jhunjhunwala 12020841158 8/18/2013 Table of Contents Executive Summary................................................................................................................................. 3 Introduction:
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Ruth N. Bolton & Matthew B. Myers Price-Based Global Market Segmentation for Services In business-to-business marketing‚ managers are often tasked with developing effective global pricing strategies for customers characterized by different cultures and different utilities for product attributes. The challenges of formulating international pricing schedules are especially evident in global markets for service offerings‚ where intensive customer contact‚ extensive customization requirements‚ and
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17 PAUL GALVIN Motorola In every generation of American youth‚ there are probably tens of thousands of individuals who cherish the dream of owning their own small businesses. Paul Galvin was such a man. He was successful beyond his wildest dreams‚ for the small business he founded grew and grew until it became the giant communications equipment manufacturer known as Motorola. The way in which Galvin achieved his dream stands as an inspiration for the generations that follow. L The Beginning
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Market Segmentation Of Pepsi At An International Level The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina‚ USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Brad ham aim was to create a drink both delicious‚ healthy‚ aiding digestion and boosting energy. It would be free of impurities and it should not contain any strong narcotics. Eventually one of his drinks became
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Motorola Mobility and Motorola Solutions Brand Analysis Motorola Mobility‚ once known as the Mobile Division of Motorola‚ is one of the leading manufacturers of smart phones. Pioneers of the flip phone known as Star Tac in the mid 1990’s‚ Motorola was slow to embrace digital technology. (1) This caused them get bypassed by their global rivals and incur losses in the billions of dollars. In 2009 Motorola shifted its operating system from their proprietary system to Google’s Android operating
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Motorola Inc. case précis Restatement of the case Motorola was one of the few American companies that marketed a wide range of electronic products‚ form highly sophisticated integrated circuits to consumer electronic products. The company was organized along product and technology lines. To exploit fully the growing demand for semicustom integrated circuits‚ Motorola organized the Application Specific Integrated Circuit (ASIC) Division in 1984. The division was organized along functional lines
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