Gobind Singh Indraprastha University CERTIFICATE This is to certify that ANSHUL GUPTA student of Tecnia Institute of Advanced Studies has worked under my supervision and guidance on “Brand preference of Mobile Phones with special reference to MOTOROLA PHONES." He was in constant touch with me and the matter embodied in this report is original and authentic and same recommended for evaluation. I wish him all the best in his entire future Endeavour. Dr. Ajay Rathore (Dean Acad emics) (T.I.A
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“Paging systems began to develop in the early 1930s” (Gibson‚ 1997‚ p.34). Looking at the history of pagers‚ this term was first used in 1959 for a radio communications product‚ a slightly different technology than that we know of today. But by 1974‚ Motorola Company launched the first successful consumer pager‚ Pageboy. Even though it had no storage ability‚ had limited range‚ it gained popularity due to its portability and ability to transmit instant messages‚ albeit one way. As statistics show “By
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Strategy Analysis Recommendation Industry Introduction Industry Introduction - Smart Phone Industry Supplier - Low bargaining power Buyer Substitute - Booming market - Difficult to find substitute - High price elasticity - Low switching cost - Certain brand royalty (for Apple users) New entrant - Certain requirement of technology and investment - Networks/Carrier barrier - Certain local policy incentives 11/26/2014 Existing competitor - Heavy competition (Nokia‚ Motorola and Samsung with
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Motorola Mobility Inc. Business Analysis Part I Key Facts Parent Company New York Ticker Google Inc. GOOG Headquarters Motorola Mobility Inc. principal executive offices 600 N. U.S. Highway 45 Libertyville‚ IL‚ 60048 Mobile Devices Division Home Business Division Libertyville‚ IL‚ 60048 Horsham‚ PA‚ 19044 Sanjay Jha Chairman and Chief Executive Officer Motorola Mobility Holdings‚ Inc. Company Website New York Ticker http://www.motorola.com/us MMI
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STARHUB • One of the leading fully-integrated info-communication companies of Singapore is StarHub. • This company is completely associated with the operations of telecommunications services. • StarHub Ltd. offers a vast range of communications‚ entertainment and information services to both direct and corporate market consumers. • It delivers the fastest mobile network services in Singapore and also offers multi channel satellite TV services. Besides these services‚ StarHub
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Nevertheless‚ popular choices would be the television‚ telephone‚ camera‚ movie camera‚ microwave oven‚ video cassette player and recorder‚ video gaming consoles‚ Sony’s Walkman‚ IBM’s personal computer or PC and the first cell phone released in 1996‚ by Motorola. The latest gadgets include superior versions of DVDs‚ smart phones‚ camcorders‚ laptops‚ iPods‚ iPhones‚ the Blackberry‚ PCs‚ computer notebooks‚ pedometers etc. That modern gadgets have changed the world‚ is a gross understatement. No one wants
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Six Sigma Some say‚ Robert Galvin invented Six Sigma in the 1880’s‚ instead‚ he applied methodologies that had been available since the 1920’s developed by luminaries such as: Shewhart‚ Deming‚ Juran‚ Ishikawa‚ Ohno‚ Shingo‚ Taguchi‚ and Shainin. The idea behind Six Sigma is you can measure how many defects you have in a process‚ you can systematically figure out how to eliminate them and as close to zero defects as possible. We use this highly disciplined Six Sigma process to help us focus
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business applications‚ gaming and photography. Mobile phones that offer these and more general computing capabilities are referred to as smartphones. The first hand-held mobile phone was demonstrated by John F. Mitchell and Dr Martin Cooper of Motorola in 1973‚ using a handset weighing around 2.2 pounds (1 kg). From 1990 to 2011‚ worldwide mobile phone subscriptions grew from 12.4 million to over 6 billion‚ penetrating about 87% of the global population and reaching the bottom of the economic pyramid
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In my opinion I believe that Android is better than IOS for many reasons. Android is an operating system created by Google. IOS is a operation system created by Apple. Android is a operation system used by lots of phone manufacture such as Samsung‚ Lg‚ HTC‚ Motorola‚ Sony‚ and more. Android is getting more and more popular because more phone manufacture start using it as their own operating system. Unlike Android IOS only used by Apple. Now in this world there is more electronic
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24 percent who own/use an Apple iPhone. Of the major brands supporting Android‚ Samsung has the highest brand preference among consumers‚ followed by Motorola‚ HTC and LG. ZTE and Huawei ranked toward the bottom of the brands studied‚ although note that these brands currently sell comparatively lower volumes
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