Bringing the Brand to Light Competitive Advantage Mountain Man Brewery Company (MMBC) at the time the case was written is an 80-year old‚ regional‚ family-owned brewery that produced one product: Mountain Man Lager. It is distinctive because it has a core target market of males from the middle to lower income range‚ aged 45 or older. It only has one product‚ Mountain Man Lager‚ versus its competitors which have a variety of options. One of the key features of MMBC is its image‚ in which it is
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launch the company’s first project‚ Halina Mountain Resort. 2. VIEWPOINT Victor Herrera‚ the chairman of the board. 3. MAJOR POLICY STATEMENT Blue Heights Realty and Development Corporation was organized to own‚add‚ improve and manage any real estate acquired. The chairman‚ Mr. Victor Herrera‚ Sr. was from a respectable commodities trading firm in Makati. He was on semi-retirement so he wanted to leave something for his family and it is Halina Mountain Resort‚ a first-class mineral hot-spring
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Humanities THF 7:30-9:00/ 9:30 am The Creative Process -has six phases: Inspiration: In which you research and generate many ideas Clarification: In which you focus on your goals Evaluation: In which you review your work and learn from it Distillation: In which you decide which of your ideas to work on Incubation: In which you leave the work alone Perspiration: In which you work determindedly on your best ideas To make best use of the creative process: • Each phase should be visited many
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February 28‚ 13 Develop the strategy Write the brief Write the ads Thursday‚ February 28‚ 13 Creative Brief and the Big Idea What is a creative brief? The most important piece of paper the account team produces All the information that must be conveyed by the advertising A contract for you‚ the Creatives‚ and the Client. A team effort Thursday‚ February 28‚ 13 Creative Brief and the Big Idea What it isn’t ... Set in stone A place to show off every fact you know or marketing
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good advertisement that able to create customer taught about that products can be in good feedbacks why is said because the red bull company has done a creative advertisement. The name of this products Red bull was stands from the word of Thailand. The logo itself shows the image of bull that shows that once the drink this drinks it may give new energy in our body that from all the tiredness that we fell out. Besides that‚ Red bull not only stands for energy drink it also stands for many Red bull
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world com used creative accounting to portray that the company’s profit were increasing when it fact it was making losses during the period 2000 – 2002 Creative accounting can be refers to accounting practices that seem to follow the applicable accounting standards but differ from the essence of those standards. It use the accounting methods to hide some elements of company’s financial dealings in order to make the company appears more successful that it is in reality. Creative accounting also
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Creative writing is any writing that goes outside the bounds of normal professional‚ journalistic‚ academic‚ or technical forms of literature‚ typically identified by an emphasis on narrative craft‚ character development‚ and the use of literary tropes. Due to the looseness of the definition‚ it is possible for writing such as feature stories to be considered creative writing‚ even though they fall under journalism‚ because the content of features is specifically focused on narrative and character
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Recommendation: Mountain Man Brewing should create a new market strategy and introduce a line extension of Light Beer to expand their portfolio and create new sales among non-existing customers. This line extension will target the younger drinkers and women in the East Central Region and will increase sales and create profit within 2 years. Rationale: 1. Light beer sales will be profitable within 2 years. The first year MMBC will lose $486‚374. However‚ in 2007‚ the second year‚ MMBC
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Semiotic analysis of the news Television news has been around for nearly as long as television itself. Millions watch it every day and it is often the first programme someone will switch to after work. News broadcast are governed by many codes and conventions. These are not always obvious to the viewer but if they are not respected‚ the programme might feel uncomfortable to watch. Bignell (2002)‚ p110‚ explains “The discourse of television news is composed of language and visual images‚ organised
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Situation Analysis A) Internal environment General characteristics: Mountain Man Lager is a family owned brewing company‚ and is known as West Virginia’s beer. Change of CEO‚ as the founder and president Oscar Prangel retires‚ leaving the company to his son Chris Prangel. Due to changes in beer drinker’s preferences‚ the company is experiencing a decline in sales for the first time in the company’s history. Mountain Man’s 2005 revenues are down by 2% relative to the prior year
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