Rochester Institute of Technology | Mountain Man Brewing Company: Bringing the Brand to Light | Advanced Corporate Financial Planning | Professor Testa 1/23/2012 | | | Objective Complete a NPV analysis to see if Mountain Man Brewing Company should implement Mountain Man Light to its existing product lines: * SWOT Analysis on Mountain Man Lager * NPV analysis for Mountain Man Lager * NPV analysis for Mountain Man Light * NPV analysis on whole company * Strategic Options
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Analysis Mountain Dew Background : Mountain Dew was invented by the Hartman Beverage Company in Knoxville‚ Tennessee in the late 1940s. The drink became a favorite on the Eastern seaboard‚ through Kentucky‚ Tennessee‚ and eventually spread up through the Great Lakes states (skirting the big cities) and into the Northern Plains of Minnesota and the Dakotas. PepsiCo originally assigned Mountain Dew to the Ogilvy & Mather ad agency. In 1973 PepsiCo assigned the brand to BBDO‚ its agency of record
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Bryan Schaeffer Mountain Dew The Mountain Dew case centers on the decision that the BBDO team and Pepsi executives made in regards to the Super Bowl advertisements to be aired in 2000. The creative team came up with 10 possible scenarios. Since their meeting took place in October (4 months prior to the Super Bowl) they had little time to produce the ads. The 10 concepts were quickly whittled down to 5 and the executives wanted to whittle them down to 3 in which to produce. From those 3‚ the
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Mountain Dew: Selecting a New Creative 1. What are the decision filters used by brand managers to evaluate brand communications? Mountain Dew is finding for a good branding strategy and new concepts as part of improving its brand position in the competitive market with their most appropriate decision. choose the right and creative advertisement that gives the maximum impact of Mountain Dew with their relatively limited media budget to improve their sales and profit. Some of the challenges
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provision of certain goods or services that are not provided by the private sector. Public sector includes national and local governments‚ their agencies‚ and their chartered bodies. The public sector is one of the major sectors of any economy; such as in the US‚ it covers about 20 percent of the entire economy. Difference between Public and Private Sector: Financial management differs considerably in the public and private sector. In private and public sector financial management‚ there is a huge difference
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MOUNTAIN DEW: Selecting New Creative CASE STUDY SECTION A GROUP 5 Roll Numbers : FPM/04/005 (SUPRIYA K. K.) PGP/14/005 (AMIT KUMAR) PGP/14/015 (ARITRA BASU ROY) PGP/14/025 (DEVARAJAN K) PGP/14/035 (KRISHNAN VR) PGP/14/045 (SAURABH MAHAJAN) PGP/14/055 (TANOY DHAR) Issues identified: 1. “Do the Dew” campaign was more than 8 years old. 2. Ads were becoming too predictable and repetitive. 3. Use of alternative sports was becoming predictable. 4. Increase in
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Scott Equipment Organization Paper By: Teressa Wright FIN/419 July 15‚ 2013 Sarah Newton Scott Equipment Organization Paper In today’s business sector‚ organizations use debt financing to accomplish their monetary goals. This can be defined as raising working resources by borrowing. The Scott Equipment Organization is researching a variety of combinations of instant and continuing debt financing in financing all of their assets. When referencing short-term financing the company is looking
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television sets to local residents because reception in the areas was poor. The problem seemed to be the location of the town in a valley and nearly 90 air miles from the Philadelphia television transmitters. Naturally‚ signals could not pass through mountains and clear reception was virtually impossible except on the ridges outside of town. It was frustrating for those who had just purchased an expensive set but not receiving clear transmission. Reasons for poor reception were well-understood. For one
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Hunting and Fishing Equipment - US - February 2012SCOPE AND THEMESWhat you need to knowDefinitionData sourcesSales dataConsumer survey dataAbbreviations and termsAbbreviationsTermsEXECUTIVE SUMMARYSales increase 5.6% to nearly $6 billion in 2010Hunting equipment boosts total sales‚ fishing equipment sales declineLower-priced‚ smaller firearms are the new trendConsumers surveyed want to buy AmericanCore market of hunters and anglers are hurting financiallyHunting and fishing participation is on the
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Case Analysis: Mountain Dew‚ Selecting the New Creative section 001: due on Feb. 15 section 020: due on Feb. 20 As you can see from the ending of the case‚ Mountain Dew is trying to decide which 3 of 5 potential creative spots to develop. Additionally‚ the case describes several background features‚ such as market situations‚ Mountain Dew brand history‚ and market research. In two pages‚ you are expected to choose three out of the total five potential creative spots (Cheetah‚ Mock Opera‚ Dew
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