MOUNTAIN DEW: Selecting New Creative CASE STUDY SECTION A GROUP 5 Roll Numbers : FPM/04/005 (SUPRIYA K. K.) PGP/14/005 (AMIT KUMAR) PGP/14/015 (ARITRA BASU ROY) PGP/14/025 (DEVARAJAN K) PGP/14/035 (KRISHNAN VR) PGP/14/045 (SAURABH MAHAJAN) PGP/14/055 (TANOY DHAR) Issues identified: 1. “Do the Dew” campaign was more than 8 years old. 2. Ads were becoming too predictable and repetitive. 3. Use of alternative sports was becoming predictable. 4. Increase in
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Juliet‚ a tragedy by William Shakespeare‚ Friar Lawrence plays a dominate role in the eventual death of Romeo and Juliet even though he is not on stage for most of the play. There are basically three major parts that lead to the tragedy; the marriage‚ the plan‚ and the inevitable deaths in all which Friar Lawrence plays a vital role.<br><br>Friar Lawrence plays an essential role in the marriage of young Romeo and Juliet. At Romeo’s request Friar Lawrence states‚ "In one respect I’ll thy assistant be;
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Stephen Lawrence Stephen Lawrence was a Black British teenager from Eltham‚ south east London‚ who was murdered in a racist attack while waiting for a bus on the evening of 22 April 1993.Witnesses said he was attacked by a gang of white youths chanting racist slogans. Stephen Lawrence was born on 13 September 1974. His father was Neville Lawrence‚ a carpenter‚ and his mother was Doreen‚ a special needs teacher. He was one of three children. He was brought up in Plumstead‚ South-East London.
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The “Shining Mountain” is a story about a girl named Pangma-La. Her father named her this special name because he wanted to name her after a mountain. Her friends and classmates tease her a lot with the special name‚ but the worst for her is that those who attend her school‚ is more interested in her father than they are in her. That’s because her father is a famous mountaineer. The father has very high expectations for his daughter‚ but Pangma-La does not feel that she can live up to these expectations
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David Herbert Lawrence was an English novelist‚ poet and playwright. In 1908 Lawrence qualified as a teacher and found employment at Davidson Road School in Croydon. According to the author of D. H. Lawrence: The Life of an Outsider (2005): "He found the demands of teaching in a large school in a poor area very different from those at Eastwood under a protective headmaster. Nevertheless he established himself as an energetic teacher‚ ready to use new teaching methods like performing the Shakespearean
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Brokeback Mountain - Essay The story is about homosexual men who have an affair throughout the story. The theme is something about the forbidden love between two homosexual men in America in the 1960’s‚ which where a very taboo topic back then and something almost everybody looked wrong at. The story takes place in America‚ in the time period from 1963-1983. The story starts on Brokeback Mountain in 1963‚ when they are done working on Brokeback Mountain they don’t see each other for 4 years
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Analysis Mountain Dew Background : Mountain Dew was invented by the Hartman Beverage Company in Knoxville‚ Tennessee in the late 1940s. The drink became a favorite on the Eastern seaboard‚ through Kentucky‚ Tennessee‚ and eventually spread up through the Great Lakes states (skirting the big cities) and into the Northern Plains of Minnesota and the Dakotas. PepsiCo originally assigned Mountain Dew to the Ogilvy & Mather ad agency. In 1973 PepsiCo assigned the brand to BBDO‚ its agency of record
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C old Mountain ‚ Charles Frazier’s debut novel‚ won critical acclaim and the National Book Award for fiction when it was published in 1997. As an author of travel books and short stories‚ Frazier had ample experience in writing about landscapes and using a condensed prose style. Frazier applied these literary skills in crafting Cold Mountain’s episodic structure and detailed descriptive passages. Frazier’s prose draws on the transcendentalism of Ralph Waldo Emerson‚ the scope of southern novels by
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A Far Cry from Africa: Derek Walcott - Summary and Critical Analysis A Far Cry from Africa by Derek Walcott deals with the theme of split identity and anxiety caused by it in the face of the struggle in which the poet could side with neither party. It is‚ in short‚ about the poet’s ambivalent feelings towards the Kenyan terrorists and the counter-terrorist white colonial government‚ both of which were ’inhuman’‚ during the independence struggle of the country in the 1950s. The persona‚ probably
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The third dimension[edit] Alpha Waves had players bounce on platforms in 3D as early as 1990. The term 3D platformer usually refers to games that feature gameplay in three dimensions and polygonal 3D graphics. Games that have 3D gameplay but 2D graphics are usually included under the umbrella of isometric platformers‚ while those that have 3D graphics but gameplay on a 2D plane are called 2.5D‚ as they are a blend of 2D and 3D. The first attempts to bring platform games into 3D used 2D graphics
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