"Mountain man beer pros and cons" Essays and Research Papers

Case: Mountain Man Brewing Company 1. What has made the Mountain Man Brewing Company successful? What is distinctive about MMBC’s product‚ customers and brand equity? Reasons why MMBC has been successful: * MMBC used their history and status as an independent family owned brewery to enhance the feeling of authenticity of their brand‚ which resonates with its core drinkers – blue collar‚ middle to low income men over the age of 45. * MMBC has very high brand awareness – in a recent

Premium

marketing operations of the Mountain Man Beer Company‚ a family-owned business he stands to inherit in five years. Mountain Man brews just one beer‚ Mountain Man Lager‚ also known as "West Virginia ’s beer" and popular among blue-collar workers. Due to changes in beer drinkers ’ taste preferences‚ the company is now experiencing declining sales for the first time in its history. In response‚ Chris wants to launch Mountain Man Light‚ a "light beer" formulation of Mountain Man Lager‚ in the hope of attracting

Premium Brand Branding Brand management

the attractiveness of the light beer segment for Mountain Man Brewing Company using the three targeting criteria we discussed in class. The three targeting criteria for points of parity and differentiating are Potential‚ fit and defensibility. Potential means the firm’s ability to tap into market; Fit means the match between the market and the firm’s capabilities. And defensibility means how well company can define its position. Potential: Overall‚ the light beer segment has tremendous potential

Premium Marketing Beer Management

Elodie Campillo Stéphane Dumiot Brunswick Adrien Julien Gravaud Mountain Man Brewing Company: Bringing the brand to light   Introduction: Mountain Man Beer’s Success:   The United States is the largest beer consumer in the world with the East Central region having sales of 18.3%. Mountain Man Brewing Company is a family owned brewery located in West Virginia that has been strong presence as lager brand in this region since its establishment in 1925. Ever since‚ it has marketed towards

Premium Brand Brand management Branding

Dickinson BUS 656 Case Write up #2 Mountain Man Brewing Company Problem Statement Mountain Man Lagers main customer is an older generation‚ blue-collar worker‚ which make up a larger percentage of the sales. In 2005 sales have dropped 2% relative to the prior fiscal year. The cause is from a stiffening competition‚ a market that is maturing and new products. All of these factors are stealing the customers from the Mountain Man Brewing Company (MMBC). The light beer market is starting to attract younger

Premium Beer Academic dishonesty

Mountain Man Brewing BADM 5400 10/16/2013   1. What is Chris considering doing and what factors will he have to align to be successful? What goal should MMBC (Chris) have? Chris is not happy about the declining sales that Mountain Man Beer Company (MMBC) is beginning to witness for the first time in their history. He wants to reverse the situation and keep the brand a regional leader in the U.S. East Central Region. He would like to launch Mountain Light beer with the hopes

Premium Beer Brand Marketing

Case Analysis Mountain Man Brewing Company: Bringing the Brand to Light Mountain Man Brewing Company (MMBC) was founded by Guntar Prangel in 1925. He reformulated an old family brew with quality ingredients‚ resulting in a flavorful bitter tasting beer which was launched as the Mountain Man Lager. The brand grew to claim a respectable market share for an independent-family-owned-brewery‚ in whole of the East Central

Premium

General
characteristics:
 
  Mountain
Man
Lager
is
a
family
owned
brewing
company‚
and
is
known
as
West
 Virginia’s
beer.
  Change
of
CEO‚
as
the
founder
and
president
Oscar
Prangel
retires‚
leaving
the
company
 to
his
son
Chris
Prangel.
  Due
to
changes
in
beer
drinker’s
preferences‚
the
company
is
experiencing
a
decline
in
 sales
for
the
first
time
in
the
company’s
history.
  Mountain
Man’s
2005
revenues
are
down
by
2%
relative
to
the
prior
year‚
while
 premium
beers
are
declining
annually
by
4%

Premium Marketing Beer

You may have heard about an outlandish crazy party called burning man where they run around naked‚ do drugs‚ and burn massive amounts or artwork.If you have heard this you may be right but it is so much more than just a party. Burning Man is an annual experiment in a temporary community dedicated to radical self-expression and radical self-reliance and it can be anything you want it to be as long as it is an experience.Burners are the most functional and dysfunctional people I have ever met. They

Premium Crime English-language films Human

Mountain Man Light – To be or not to be? The problem: Should MMBC launch Mountain Man Light? Mountain Man brand image: Quality taste‚ competitive pricing‚ higher-than-average alcohol content‚ “working man’s beer”‚ regional loyalty‚ generations in the family business. Customer Base: 81% male‚ 19% female. The large majority of drinkers is between 45 and 54 at 32%. 47% make less than 49.9K/year. The mountain man brand has a loyal following. Why? Grass roots marketing. Off premise consumption. Effective

Premium Brand Marketing Beer