Analysis Mountain Dew Background : Mountain Dew was invented by the Hartman Beverage Company in Knoxville‚ Tennessee in the late 1940s. The drink became a favorite on the Eastern seaboard‚ through Kentucky‚ Tennessee‚ and eventually spread up through the Great Lakes states (skirting the big cities) and into the Northern Plains of Minnesota and the Dakotas. PepsiCo originally assigned Mountain Dew to the Ogilvy & Mather ad agency. In 1973 PepsiCo assigned the brand to BBDO‚ its agency of record
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Mountain Dew‚ a PepsiCo brand‚ which accounts for 20 percent of its beverage sales in the US had lost share to Coca-Cola ’s Sprite and Fanta (Stanford‚ 2012). Brett O ’Brien ‚ vice president of marketing at Mountain Dew had launched a marketing campaign to appeal the young audience in urban centers such as New York‚ Miami‚ and Los Angeles (Stanford‚ 2012). This paper will focus on Mountain Dew ’s advertising campaign and if it targeted at the right market segment. To gain the market share in the
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Bryan Schaeffer Mountain Dew The Mountain Dew case centers on the decision that the BBDO team and Pepsi executives made in regards to the Super Bowl advertisements to be aired in 2000. The creative team came up with 10 possible scenarios. Since their meeting took place in October (4 months prior to the Super Bowl) they had little time to produce the ads. The 10 concepts were quickly whittled down to 5 and the executives wanted to whittle them down to 3 in which to produce. From those 3‚ the
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Brokeback Mountain was a much talked about movie due to its theme. Some labelled the movie as a ‘gay cowboy movie’‚ which does not do the movie justice. Yes‚ the movie is about two cowboys who fall in love with each other but to categorize it as just a ‘gay cowboy movie’ simplifies a love story of a group of people that have often been denied of real representation in the media‚ especially the mainstream media. The movie opens in 1963 in Wyoming when two young cowboys are looking for work as
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Yucca Mountain Yucca Mountain. Just a mountain you may think‚ but not just any mountain. A mountain that our Congressmen decided would be a great repository storage facility for spent nuclear reactor fuel and other radioactive waste. 196 billion dollars were spent towards this project. Back in 1987‚ this project was the ideal project to store radioactive waste. As the 1990’s and 2000’s crept in‚ Nevada’s residents were against this idea big time. Funding for the Yucca Mountain Repository was
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| Brokeback Mountain | Assignment | | Teddy Marcu | 2/25/2014 | “Sometimes the thing you most want does not happen and sometimes the thing you never expect happens to us.” -Jack Twist- | | | 1.The original image of the wild west‚ contains two elements: the confrontation of nature and civilization‚ and of freedom with social constraint. Civilization is what threatens nature; and
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CASE 8-1 Mountain Bell Telephone Company Jim Martin‚ marketing research manager for Mountain Bell‚ studied the final research design for the hospital administrator study that had been prepared by Industrial Surveys‚ a marketing research firm in Denver. He realized that he needed to formulate some recommendations with respect to some very specific questions. Should individual personal interviewers be used as suggested by Industrial Surveys‚ or should a series of one to six focus-group interviews
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Brokeback Mountain - Essay The story is about homosexual men who have an affair throughout the story. The theme is something about the forbidden love between two homosexual men in America in the 1960’s‚ which where a very taboo topic back then and something almost everybody looked wrong at. The story takes place in America‚ in the time period from 1963-1983. The story starts on Brokeback Mountain in 1963‚ when they are done working on Brokeback Mountain they don’t see each other for 4 years
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It was August 2011 and Martin Cartier‚ senior board member of Drowling Mountain‚ was beginning to feel the pressure of Drowling Mountain Ski Resort’s 2010 general meeting that was coming up in two months. Drowling Mountain had historically been the ski resort of choice for the local residents of Syracuse‚ New York. However‚ the company had recorded losses for the past two years. At last year’s annual general meeting‚ Cartier explicitly stated that he would bring the company to sustainable operations
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The “Shining Mountain” is a story about a girl named Pangma-La. Her father named her this special name because he wanted to name her after a mountain. Her friends and classmates tease her a lot with the special name‚ but the worst for her is that those who attend her school‚ is more interested in her father than they are in her. That’s because her father is a famous mountaineer. The father has very high expectations for his daughter‚ but Pangma-La does not feel that she can live up to these expectations
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