Bryan Schaeffer Mountain Dew The Mountain Dew case centers on the decision that the BBDO team and Pepsi executives made in regards to the Super Bowl advertisements to be aired in 2000. The creative team came up with 10 possible scenarios. Since their meeting took place in October (4 months prior to the Super Bowl) they had little time to produce the ads. The 10 concepts were quickly whittled down to 5 and the executives wanted to whittle them down to 3 in which to produce. From those 3‚ the
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Mountain Bikes It has been a decade in the making‚ but the mountain bike has become a passion for many people. Along with this passion it has also become the most environmental way to get from point A to B. It has gone through a very intense evolution process over the past decade. It all started with some guys from California who took their bikes out for a ride on their day off‚ they modified their bikes and turned a hobby of theirs into a worldwide phenomenon. The mountain bike’s rapid increase
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Preface This project traces the detergent market and the demand for one particular detergent in Mahabalipuram‚ a small township in Tamil Nadu. Surf Excel is a leading detergent brand produced by Hindustan Unilever Ltd in India. This product is marketed in different price ranges and quantities. There is a wide range of categories under surf excel which are designed for different types of washing machines‚ fabric‚ and needs. The decision to choose this brand came from a quick scan of the most
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Mountain Dew: Selecting New Creative Back Ground * Mountain Dew was invented by the Hartman Beverage Company in Knoxville‚ Tennessee in the late 1940s. The bright yellow-green drink in the green bottle packed a powerful citrus flavor‚ more sugars and more caffeine that other soft drinks and less carbonation so that it could be drunk quickly. * Pepsi co. amazed by Dew’s success in what brand manager would come to call the “NASCAR belt” * Mountain Dew is looking a new concept and
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Brokeback Mountain was a much talked about movie due to its theme. Some labelled the movie as a ‘gay cowboy movie’‚ which does not do the movie justice. Yes‚ the movie is about two cowboys who fall in love with each other but to categorize it as just a ‘gay cowboy movie’ simplifies a love story of a group of people that have often been denied of real representation in the media‚ especially the mainstream media. The movie opens in 1963 in Wyoming when two young cowboys are looking for work as
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| Brokeback Mountain | Assignment | | Teddy Marcu | 2/25/2014 | “Sometimes the thing you most want does not happen and sometimes the thing you never expect happens to us.” -Jack Twist- | | | 1.The original image of the wild west‚ contains two elements: the confrontation of nature and civilization‚ and of freedom with social constraint. Civilization is what threatens nature; and
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CASE 8-1 Mountain Bell Telephone Company Jim Martin‚ marketing research manager for Mountain Bell‚ studied the final research design for the hospital administrator study that had been prepared by Industrial Surveys‚ a marketing research firm in Denver. He realized that he needed to formulate some recommendations with respect to some very specific questions. Should individual personal interviewers be used as suggested by Industrial Surveys‚ or should a series of one to six focus-group interviews
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Introduction to Investments Finance 340 Excel Assignment #3: Bond Portfolio Immunization Objectives: - Bond portfolio immunization. - Excel ‘Data Table’. The in-class hand-on example is based on Handout exercise 6. Problem: You will be paying $13‚159.32 for a Hawaii trip in 7 years. The market interest rate is 4%‚ so the present value of the obligation is $10‚000. 1) Construct a portfolio of two Bonds (Bond1: Coupon payments 3% paid annually‚ face value $1000 and maturity 5 years
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Excel is not actually a DBMS ( MS-Access is ) and MS Word is not also a DBMS . DBMS stands for Database Management system which implies that information is stored in a Database with tables and records consisting of fields .Excel can do some of these functions but is not a DBMS and MS Word stores data in flat files as such and is therfore not a DBMS. One of many Excel’s talents is its data storage; we can store a lot of data in Excel workbook. Excel 2010 64 bit can create a workbook with a size of
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http://www.papercamp.com/essay/11828/Tree-Values-Case Section 1 – Executive Summary This report analyzes the case “Tree Values” to find an optimal way for Mr. Smith to manage his forestland and harvest the crop trees. The fundamental idea in this report is based on the concept of present value. A number of options are analyzed and the one with highest present value of pay off is considered. Questions 9‚ 10‚ and 11 give Mr. Smith 3 options: * Option 1: Harvest all crop trees now and receive $8
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