Brand Positioning the Victoria &Alfred Waterfront Company The Victoria & Alfred (V&A) Waterfront has become one of the top tourist destinations in South Africa. Attracting approximately 20 million visitors annually‚ it is located around Cape Town’s original harbour‚ the Victoria and Alfred basins. The V&A Waterfront is a working harbour which provides for leisure‚ residential‚ commercial and retail purposes. In addition‚ the V&A Waterfront Company is involved in the development of other local
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CASE 8-1 Mountain Bell Telephone Company Jim Martin‚ marketing research manager for Mountain Bell‚ studied the final research design for the hospital administrator study that had been prepared by Industrial Surveys‚ a marketing research firm in Denver. He realized that he needed to formulate some recommendations with respect to some very specific questions. Should individual personal interviewers be used as suggested by Industrial Surveys‚ or should a series of one to six focus-group interviews
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Southwest Airlines Southwest started its operations in 1971 in Dallas-Houston‚ Dallas-San Antonio & San Antonio-Houston our operations were delayed by lawsuits filed against us by our competitors. Braniff and Texas International (TI) were the two major Airlines played a very distinctive role in these routes & our competitors. Customers were not happy with service provided by both‚ this when Southwest entered with new prices and quality services. The two giants maintained their fares $27
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Descriptive Statistics using Excel May 2011 / Dr Rensvold Open the Excel spreadsheet labeled "Example Database." The first page is the Data Dictionary. The Variable Label is the "handle" used for computation. The Variable Name is longer and more descriptive. The Values column shows the numerical values associated with categorical variables. In the data dictionary‚ you can see that the only categorical (nominal) variable is SEX. The others are ratio variables (why?) Click on the Data tab
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Mountain Dew: Selecting New Creative Back Ground * Mountain Dew was invented by the Hartman Beverage Company in Knoxville‚ Tennessee in the late 1940s. The bright yellow-green drink in the green bottle packed a powerful citrus flavor‚ more sugars and more caffeine that other soft drinks and less carbonation so that it could be drunk quickly. * Pepsi co. amazed by Dew’s success in what brand manager would come to call the “NASCAR belt” * Mountain Dew is looking a new concept and
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Analysis Mountain Dew Background : Mountain Dew was invented by the Hartman Beverage Company in Knoxville‚ Tennessee in the late 1940s. The drink became a favorite on the Eastern seaboard‚ through Kentucky‚ Tennessee‚ and eventually spread up through the Great Lakes states (skirting the big cities) and into the Northern Plains of Minnesota and the Dakotas. PepsiCo originally assigned Mountain Dew to the Ogilvy & Mather ad agency. In 1973 PepsiCo assigned the brand to BBDO‚ its agency of record
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* Unique brewing process * Marketing and Sales Price * Premium beer Promotion * Advertising (Please do not buy our beer) Product * Premium beer * Relatively light body Placement * Target niches in which its penetration had been limited * Median distance Coors shipped its was 800 miles * Each new wholesaler had to spend about $500‚000-$2 million on market development * Over two-thirds of the company’s wholesalers then carried no other brands I think
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------------------------------------------------- Excel Assignment #1 Exercise 1: Student Grade Book (expected time – less than 45 minutes) Please download the spreadsheet Excel Assignment 1.xlsx from Blackboard. Click on worksheet E1 (you may be in Worksheet E1 by default). This spreadsheet keeps track of students’ grades. There are two exams – Exams 1 and Exam 2. Please do the following: (a) Find the total weighted score for the semester based on Exam 1 and Exam 2 and their respective weights
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CD-ROM Included! “John Walkenbach’s writing style makes the difficult seem easy in this book that can be used as a reference or read cover to cover. You won’t find a more comprehensive book on Excel 2010 than this!” —Dick Kusleika‚ Microsoft MVP‚ DailyDoseOfExcel.com • Searchable PDF of the book • Understand functions‚ charts‚ worksheets‚ and workbooks System Requirements: See the CD Appendix in the book for details and complete system requirements. • Master “what-if” analysis
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Mountain Dew‚ a PepsiCo brand‚ which accounts for 20 percent of its beverage sales in the US had lost share to Coca-Cola ’s Sprite and Fanta (Stanford‚ 2012). Brett O ’Brien ‚ vice president of marketing at Mountain Dew had launched a marketing campaign to appeal the young audience in urban centers such as New York‚ Miami‚ and Los Angeles (Stanford‚ 2012). This paper will focus on Mountain Dew ’s advertising campaign and if it targeted at the right market segment. To gain the market share in the
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