Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into
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A STUDY OF BRAND BUILDING ACTIVITIES FOLLOWED BY FUEL MARKETING COMPANIES.( QUESTIONNAIRE FOR DEALERS) Q1: Please tick mark against the company whose dealership you have a) HPCL b) BPCL c) IOCL d) Other ( Please specify)----------------- Q2: Kindly indicate (tick mark) the location of your retail outlet a) Within the City b) On the Highway Q3: Which type of fuel do the consumers use the most ? (Please tick) a) Branded b)
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[pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6: Sales based on Distribution
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Physical Light and Spiritual Light In this discussion‚ there are two kinds of light that are going to be compared. The two kinds of lights that are going to be compared against each other in this discussion are going to be; physical light and spiritual light. As we all know‚ the sun‚ stars‚ oil lamps will all eventually burn out‚ whereas the light of God is forever‚ so showing that spiritual light‚ God’s light‚ is much better than physical light. In Genesis 1:3 God said let there be light and there
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2.0 REVIEW OF LITERATURE 2.1 THEORETICAL BACKGROUND BRAND PERSONALITY A brand personality can be defined as the set of human characteristics associated with a given brand. Thus it includes such characteristics as gender‚ age‚ and socioeconomic class‚ as well as such classic personality traits as warmth‚ concern and sentimentality. Brand Personality like human personality‚ is both distinctive and enduring. For example‚ one analysis found Coke to be considered real and authentic whereas Pepsi was
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Brand Loyalty In marketing‚ brand loyalty refers to a typical consumer behavior in which s/he repurchases a brand’s product with a certain level of commitment and can be seen as a repeated buying of a particular product/service or behaviors like advocating the use in the general public or people they know. Nevertheless‚ brand loyalty does not only entail repurchasing. Repurchase may be the result of several other variables like absence of good alternatives‚ situational constraints‚ or simply
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kinds of artificial light sources for photography Light‚ is the main ingredient in a photograph. There are of course other ingredients: time‚ composition‚ subject matter‚ emotion and your unique style‚ but light is the thing that makes photography work. Light is the thing that early inventors had to hold or fix‚ in order to make a photograph stick around. We call nature’s light‚ natural or available. Think of sunlight or moonlight. There are four common types of artificial light sources used in photography
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EXCEL LOGISTIC SERVICE Excel Logistics Services is a company that is in charge of 7 companies’ distribution and storage of goods. Specifically the company is Sprinflied Warehousing and Distribution Center which has many problems and errors in their processes‚ which is generating customer dissatisfaction. The major problem of this company lies in the bad offices‚ whether of quantities or wrong merchandise. This company has several flaws and yet‚ promising guests a quality of service that it was
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Elvira Goloborodko Science color 11/3/14 You may use any reliable source to investigate and find the information needed to complete this assessment. Recall that personal web pages‚ company advertisements‚ and other similar web based resources may not be reliable. The best resources will be governmental‚ educational‚ or scientific in origin. 1. In your own words‚ explain how Doppler radar works. Describe the properties of electromagnetic
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| | | | [Rocky mountain chocolate factory strategic audit] | | Strategic Management & Business Policy * Table of Contents 1. Executive Summary …………………………………………………………… ...............3 1.1. Organization Background…………………………………………………………3 1.2. Current situation....…………………………………………………………………3 1.3. Strategic posture...………………………………………………………………….4 1.4 .Strategies............................…………………………………………………………5 1.5.RMCF Policies
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