HALINA MOUNTAIN RESORT – A JULY 1977 SUMMARY OF THE CASE Victor Herrera‚ chairman of the board of Blue Heights Realty and Development Corporation‚ was anxious to launch his first big project‚ a mineral hot spring resort at Bucal‚ Calamba‚ Laguna. Herrera was confident that the resort‚ dubbed Halina Mountain Resort‚ would compete favorably against the established ones in the area. However‚ he wondered whether Far East Bank & Trust Company‚ the bank which he applied for a P1.3 million loan
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the Role and Relevance of the Wine Brand in the Creation of Value in the Wine Industry Abstract This essay will first of all discuss the definition or content of brand and wine brand‚ then clarity values that it can be created. Next‚ the essay will cover the function of wine brand or how it achieves creating value. Finally‚ the importance of position of wine brand in value creation will be discussed. Key words brand‚ brand value ‚brand equity‚ value creation‚ wine industry Table of Contents
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My Green Light My green light is an ambiguous entity‚ consisting of multiple forms‚ each day varying from the next. This ever-changing pattern in my life is possibly a result of a void left behind from my childhood‚ as my parents had never encouraged or raised any desire to strive for a goal in me. As such I now have an inability to create a permanent goal for myself. My green light‚ in short‚ lacks conviction - it is deprived of the motivation required to maintain my interest‚ and eventually
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strong brand 6 benefits of a strong brand… …and the 4Cs of brand management © 2005 Clarity Marketing Ltd www.clarity-in-communication.com 1 Branding – can it really work for the small business? If you think of a brand‚ what comes to mind? CocaCola‚ Virgin‚ Hertz‚ Orange? It’s easy to think of branding as being for the big boys with big bucks. But that’s not to say that only large corporates can play the branding game. Small companies really should be able to build strong brands too.
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one and all. Education is the light of our life It is the key to a bright future Of not only ours but also of the nation’s It gives our thinking a different appearance And helps drive away all our ignorance It leads us to the path of the success Knowing the significance of it without education‚ we realize we are somewhere incomplete. Without education people can be easily cheated‚ be-fooled & deceived. Education is the movement from darkness to light. Many people in our country
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organization’s strategic thinking. This course deals with the management of marketing functions in profit and non profit organizations. Besides introducing you to marketing strategy and the elements of marketing analysis (customer‚ competitor and company)‚ we will also consider the key elements of the marketing mix: product management‚ pricing‚ distribution‚ and communication. The focus of the course will be on the issues of segmentation‚ targeting and positioning. Instructor SHAHZAD KHAN
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Polarized light are those that are vibrating in one direction- in a single plane such as up and down. Those that are vibrating in more than one direction -- in more than one plane such as both up/down and left/right -- are called unpolarized light. Generally‚ unpolarized light can be considered to be vibrating in a vertical and a horizontal plane. To polarize light‚ one can transmit the light through a polariod filter which will only allow light of single polarity to pass. The resulting light will be
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The Light Bulb: One of the Most Useful Inventions in the World People need light to be able to see. In the morning‚ there is sunlight. But in the night‚ people use electric light made from light bulbs. Without light bulbs‚ people would not be able to see and would have to rely on their other senses to do tasks. Without light bulbs‚ our lives would be very different. The light bulb is a very useful invention that people all over the world use every day. The creation of the light bulb can be traced
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22 May 2013 Light Pollution Sin City‚ better known as Las Vegas‚ full of its twinkling bright lights and flashing advertisements at night‚ is a huge tourist attraction. However‚ can you look up at the desert sky and see the Milky Way? The answer to this question is no. The light pollution in Vegas is so strong that it can be seen from outer space. Light Pollution is misdirected and misused light. This results from an inappropriate application of exterior lighting products. Light Pollution comes
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Among the Sierra Nevada Mountains‚ California was painted by Albert Bierstadt in 1868. Bierstadt‚ An German-American painter‚ was born January 7‚ 1830 in Solingen‚ Germany. He was only two years old when his family moved from Germany to New Bedford in Massachusetts. He developed a sensitivity for art early and made crafty crayon sketches in his youth. In 1851‚ he began to paint in oils. His oil paintings were different with respect to the odd colors he used to paint water‚ tints of green‚ etc. In
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