TABLE OF CONTENTS Executive summary Company overview Business units Specialty coffee Keurig system Canadian Business Unit Business Model Supply Chain Social Responsibility Industry Environment GMCR’s Competitive Advantage Quality‚ Convenience‚ and Choice GMCR’s Growth Prospects National Sanitation Foundation (NSF) Approval Starbucks/Tazo Tea Strategic Partnership Snapple Partnership SWOT Analysis Strengths Beverage Choice Options Sustainability Image Keurig Business
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Keurig Green Mountain Christian Derderian Nick Fazzolari Miguel Jimenez Anastasia Zavgorodni Table of Contents I. Introduction II. Industry Economic and Value Chain Analysis A. Company Competitors B. Value Chain Analysis C. Firm’s Market Share D. Industry-wide Technological Developments E. Economic Analysis F. Firm’s Business Strategy III. Financial Analysis of the Firm A. Assess Short-term Liquidity B. Critique of Capital Structure and Long-term Solvency Issues C. Firm’s
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Friday was our day off‚ so we‚ together with my husband‚ decided to spend it outside‚ somewhere in mountains. We didn’t have special route‚ we were just driving. It was a sunny‚ warm day. Everything seemed to me more beautiful that day than ever. Passing by‚ we noticed some sign of point of interest‚ but didn’t pay attention at first. But when we saw about seven cars parked along the road‚ we decided to stop by and check what made all these people stop here. We parked our car and walked along
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Socratic Seminar Notes Mountains Beyond Mountains 1. Paul Farmer has made sacrifices‚ but it seems like he is unaware of them Or maybe he just doesn’t mind He’s made sacrifices as not being able to see his wife and daughter very much He’s exiled himself to these desolate ghettos‚ though he has a house in Paris I agree with the way Farmer makes sacrifices‚ because he doesn’t do it to look good‚ but because he truly cares‚ and to him making them is a no brainer. The way Paul makes sacrifices
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used to help form a strategic analysis of the macro-environment; the outside factors beyond the control of a company. It categorises the environmental influences into six groups: political‚ economical‚ socio-cultural‚ technological‚ environmental and legal; making up the acronym PESTEL. Analysis Political factors Europe has traditionally been seen as the centre of the beer brewing industry. However‚ the level of alcohol consumption is gradually declining. This is because many of the key markets
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The book Colors of the Mountain by Da Chen is about the his experience in China during and after the Cultural Revolution. Chen walks us through what it was like to be a child during the Cultural Revolution and how it felt to be under the rule of Chairman Mao. His accounts are each shocking and strike a chord with the audience. Not only does he talk about Mao’s reign‚ but he discusses life after his death‚ and his own pursuit of education. Three of the Cultural Universals I found in this book were
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Case 9: New Belgium Brewing (A): Social Responsibility as a Competitive Advantage 1. What environmental issues does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability? New Belgium Brewing Co. (NBB) is a craft beer leader that embraces sustainability and corporate responsibility. For New Belgium‚ social‚ ethical‚ and environmental responsibilities
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to be profitable. Our “Wellness Program”‚ using peer encouragement and team-building concepts to promote use of fitness center‚ has increased the number of Users from 35% to almost a 100%. I believe that by instituting this program widely in the company‚ the other parts can achieve the same result as We did. Secondly‚ you worry that the cost to maintain the fitness center is to big. The fitness center was built three years ago at $1 Mil. If we shut it now‚ it would cost $300k for each year of
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New Belgium Brewing Company’s marketing strategy is both unique and intriguing. New Belgium’s employee focus and awareness of environmental issues has driven the current and continued growth of this company. Sustainability and social responsibility are the key elements that keep New Belgium as high competitors in the brewing market and are the cornerstone of what organizational beliefs. New Belgium’s (2014) core values are still in place from conception back in 1991; owners Jeff and Kim Jordan’s
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Introduction This case shows how global forces have impact on European brewing industry and how these companies are trying to overcome the obstacles. In spite of restrictions and awareness campaigning runned by the government‚ these companies are trying to grow through acquisitions‚ alliances and closures within the industry. Companies are concentrating on expanding their existence into other markets. Some other companies are concentrating on innovation‚ branding. Moreover they are fighting on cost
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