REPORT ON “BRAND EXTENSION” IN PARTIAL FULLFILLMENT FOR “SEMINAR ON CONTEMPORARY MANAGEMENT ISSUES” (PAPER NO. 207) IN M.B.A. PROGRAMME OF contents 1. Introduction Of Brand Extension 1.1 What is the Means of brand Extension? 1.2 Types of Brand Extension 1.3 Benefit of Brand Extension 1.4 Risk of Brand Extension 1.5 Characteristics of successful Brand Extension
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In the grand scheme of humanity‚ much of its existence has been spent pondering just how much control a God could even have in a world that has given so much trouble and torment to the inhabitants of a tumultuous planet. Humans have been without a doubt the most dominant species to exist on the planet‚ establishing domain over every facet of life that has come across our paths. It is almost this very reasoning that has left humanity wondering about this higher being called God‚ chiefly because
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Whale hunting in countries like Japan and Norway is deeply rooted in their culture. For centuries (Japan since the 12th century and Norway since 9-10th centuries) whaling was a source of food and income for the local fisherman. A lot has changed‚ though‚ in the 20th century when whale hunting became commercial and its scale grew exponentially‚ leading to over-exploitation and endangering of the species. To help regulate whaling and "provide for the proper conservation of whale stocks and thus make
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Summary The essence of the article ‘The Myth of Male Decline’ is that in spite of reports of gender equality gains made in the workplace‚ the reality of the matter is that this far from the truth. Coontz’s argues that reports purporting women to be doing better‚ and in some instances even outperforming men in the workplace are greatly exaggerated and that the workplace is still male dominated. She says that the organizations responsible for publishing such reports are doing so in an attempt to
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A Comprehensive Comparison between Service Brand and Product Brand Contents Introduction 1. What is brand 1.1. Elements of Brand 1.2. Benefits of branding 1.3. Significance Of Adopting Proper Branding Strategy 2. Service brand: 2.1. Features Of Service Brand 2.2. Role Of Employers In Success Of Service Brand 2.3. Role Of Consumer In Success Of Service Brand 2.4. Challenges Service Branding Is Facing 3. Product Brand: 3.1. Features Of Product Branding
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Brand 1: Coca-Cola Coca-Cola overview “In 1886‚ John Pemberton‚ an Atlanta pharmacist‚ was inspired by simple curiosity when he discovered ‘Coca-Cola’. One afternoon‚ he stirred up a fragrant‚ caramel-colored liquid and‚ when it was done‚ he carried it a few doors down to Jacob’s pharmacy. The mixture was combined with carbonated water and sampled by customers who all agreed that the drink was something special. So Jacob’s Pharmacy put it on sale for five cents a glass. Pemberton’s bookkeeper
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it be through direct or indirect access to resources. Structural violence can take various forms‚ such as people can be subject to exploitation‚ marginalization‚ helplessness and cultural imperialism‚ which denies citizens assistance. In “Mountains Beyond Mountains‚” by Tracy Kidder‚ structural violence was evident in Haiti where only the elite had enough money to obtain healthcare. The rest of the population had to suffer because the government was not doing anything to aid them. The citizens of Haiti
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and add value to a brand. Building a strong brand takes time commitment and hard work. The identity of the brand‚ from the perspective of the consumers‚ is the foundation of a good brand-building program. Effective brand management that encompasses brand personality is of major importance in reaching the company goals of satisfaction‚ loyalty and profitability. Building a powerful brand requires determining the substantial characteristics of the offerings that carry the brand name and the psychological
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“Brokeback Mountain” displays the difficulty two men have living double-sided lives as they hide their sexuality because of their profession‚ and because of the time period in which they lived. “Brokeback Mountain” is set back in the early 1960’s before it was socially acceptable to present yourself as lesbian or gay in public. It shows the struggles and challenges they face as they hide their secret relationship from friends‚ and family; the struggles Jack and Ennis face as they try to keep up the
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largest player (by Volume) in the brewery industry in Nigeria has experienced significant growth in recent years in spite of the harsh terrain. This is attributable to the strategy it adopted in addressing the challenges posed by the environment. Their strategy is to continue to leverage on its existing competitive advantages it enjoys with its Stout brand where it has a virtual dominance of the market‚ promoting and growing all its other brands‚ while diversifying its product base to cut across all classes
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