13DM106 1.Introduction 1.1 About the Company Radico Khaitan Ltd today has four millionaire brands in its portfolio. Radico’s flagship brand‚ 8 PM Whisky‚ launched in 1999‚ was a runaway success. In the first year alone‚ it sold one million cases - a record for any Indian or foreign brand operating in India. This also made it the first brand in the liquor industry to makes it to the Limca Book of Records. The other millionaire brands are Magic Moments Vodka‚ Contessa Rum and Old Admiral Brandy
Premium
Katia Herrera Dr. Barksdale MK4900 June 23‚ 2014 Mountain Man Brewing Company Case Analysis Situation Analysis 1. Industry “The beer industry in the United States generates $75 Billion in annual sales.” (Abelli‚ 4) Light beer sales have increased at a compound annual rate of 4% over the previous six years. Traditional premium beer sales have also declined annually by the same percentage. The beer industry can be considered a monopoly since large national brewers maintain economies
Premium Beer Brand Brewery
Mountain Man Brewing Company Case Analysis Mountain Man Brewing Company does not want to go another year with revenue lost from Mountain Man Lager. By adding a light beer to the product line it could gain loyalty from a younger crowd and attract more then just the workingman. At the same time he does not want to lose the brand equality that has taken years to create. He is also faced with solid monopolies in the beer world that make it hard to keep up. Chris is faced with a hard decision
Premium Baby boomer Beer Brewing
Dear Chris Prangel‚ Regarding whether Mountain Man Brewing Company should introduce Mountain Man Light beer to their product line I think it should. Mountain Man has customers who are loyal to it their original product‚ and I don’t think the addition of a new product would affect this loyalty if introduced in the right way. Marketing Mountain Man Light will be where MMBC could preserve the brand name of Mountain Man Lager. Separating the two beverages consistently in the ad campaign in ways
Premium Beer Marketing Brewing
Recommendation for Mountain Man Beer Company (MMB) Although the launch of a new product is always going to be a risk‚ banking on the withering demand for a single offering is surely not going to alter the fortunes of the Mountain Man Beer Company. More importantly‚ light beer is the largest sales opportunity and it is what the market demands‚ therefore‚ to introduce the Mountain Man Light can be a gateway necessary for MMB to attract new customers and expand its market. Here are a series of recommendations
Premium Marketing Advertising
| | | | | | | | | | | | | | | | | | Mountain Man Brewing Company | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Financial Projections | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | Assumptions | | | | | | | | | | | Revenues from MM beer | $50‚440‚000.00
Premium Management Economics Term
Chris Prangel‚ a recent MBA graduate‚ has returned home to West Virginia to manage the marketing operations of the Mountain Man Beer Company. This is a family-owned business that he’s going to take a hand on in 5 years. Mountain Man brews just one beer which is Mountain Man Lager‚ also known as "West Virginia ’s beer" and popular among blue-collar workers. Mountain Man Lager is a beer known for its authenticity‚ quality and toughness. It had a distinctive bitter flavor‚ slightly higher than average
Premium Beer Brand Brand management
Mountain Man Brewing Company | To: | Chris Prangel | From: | 001706975 | CC: | David Nasser | Date: | 3/4/2013 | Re: | Bringing the Brand to Light | Comments: | For the first time in the company’s history‚ Mountain Man Brewing Company is experiencing declining sales in response to changes in beer drinkers’ preferences. Mr. Prangel’s response to this problem is introducing a “light beer” form of the popular Lager. In the past six years‚ the “light beer” industry as increased at an annual
Premium Beer Marketing Brewing
------------------------------------------------- Case 2: Mountain Man Brewing Company Prepared for: Marketing 181 Date: February 9‚ 2011 ------------------------------------------------- Question 1: There are many factors that have enabled MMBC to create a strong brand. These include: taste‚ perceived quality‚ image‚ tradition‚ and authenticity. Taste is achieved through a selection of rare Bavarian hops and unusual strains of barley creating a defined Mountain Man quality. In addition‚ Mountain Man Lagers’ distinctively
Premium Brand Brand management Branding
| |MKT4415B | |Mountain Man Brewing Company: Bringing the Brand to Light | |
Premium Management Balance sheet Marketing