Case: Mountain Man Brewing Company 1. What has made the Mountain Man Brewing Company successful? What is distinctive about MMBC’s product‚ customers and brand equity? Reasons why MMBC has been successful: * MMBC used their history and status as an independent family owned brewery to enhance the feeling of authenticity of their brand‚ which resonates with its core drinkers – blue collar‚ middle to low income men over the age of 45. * MMBC has very high brand awareness – in a recent
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Aug 13‚2010 Case Analysis Mountain Dew: Selecting new Creative 1. Introduction:- Product/Brand under study – Mountain Dew is a Carbonated Soft Drink Invented by Hartman Beverage Company in 1940.Its Bright yellow – Green in color and has more sugar‚ Citrus flavor‚ and Less Carbonation as compared to the other soft drinks available in the market. It was taken over by PepsiCo in 1964 and now stands 3rd in the soft drinks category. 5 C’s:- Company – PepsiCo is one of
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Bryan Schaeffer Mountain Dew The Mountain Dew case centers on the decision that the BBDO team and Pepsi executives made in regards to the Super Bowl advertisements to be aired in 2000. The creative team came up with 10 possible scenarios. Since their meeting took place in October (4 months prior to the Super Bowl) they had little time to produce the ads. The 10 concepts were quickly whittled down to 5 and the executives wanted to whittle them down to 3 in which to produce. From those 3‚ the
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2013 Conservation Biology Mountain Gorilla Murder in Africa If you have ever looked into the eyes of a gorilla‚ you realize how human they look. That is because people and gorillas are ninety-eight percent genetically identical. There are two species of gorilla: Eastern gorillas and the mountain gorillas.”Gorillas are patchily distributed in east central and equatorial West Africa‚ separated by the Congo River and its tributaries‚ Eastern gorillas (including mountain and eastern lowland gorillas)
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It was August 2011 and Martin Cartier‚ senior board member of Drowling Mountain‚ was beginning to feel the pressure of Drowling Mountain Ski Resort’s 2010 general meeting that was coming up in two months. Drowling Mountain had historically been the ski resort of choice for the local residents of Syracuse‚ New York. However‚ the company had recorded losses for the past two years. At last year’s annual general meeting‚ Cartier explicitly stated that he would bring the company to sustainable operations
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Mountains Beyond Mountains is a biography on Dr. Paul Farmer with an emphasis on his work in the third-world country‚ Haiti. The biography depicts how Dr. Paul Farmer balances his time between affording the lifestyle he wants to live and following his passion of helping individuals who are in need. The purpose of college is to pursue a degree in order to get a career doing what an individual loves. Part of the reason I was moved by Mountains Beyond Mountains was because I strive
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Saving the Mountains Christina Samples Kaplan University Final Project College Composition II Professor Mark Kusnir Table of Contents: I. Essay II. References III. Formal Letter IV. Reflective Piece V. Powerpoint Presentation ( see additional File) Oh the green rolling hills of Appalachia‚ spanning from New York to Alabama‚ mountainous and majestic and yet they are plagued with destruction. Destruction brought
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Brokeback Mountain and how it relates to Our Sexuality Human Sexuality Spring 2011 The concept of homosexuality has been explored by society for many years and is not a new concept. Gay roles portraying homosexuals as people with the same drives and desires as heterosexual people have only begun to surface in the last few decades. Roles showing lesbian women and transgender seem to have been more widely accepted especially when they are used as humor. The role of the gay man in film and
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About 320 MYA‚ Africa collided with PNA‚ which formed the Alleghanian Mountains. We know that the Alleghanian Orogeny happened because the Alleghanian Orogeny formed the Appalachian Mountains‚ and the remains of the Appalachian Mountains are still here today. 260 MYA‚ when the Alleghanian Mountains started eroding‚ the Appalachian Mountains eroded‚ but not completely‚ so the parts that did not erode are the parts we see today. During this time‚ the Iapetus Ocean was narrowing and subducting‚ and
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Ural Mountains David Bennington Bennington 1 Mr. Macintosh Environmental Science CP9 HR. 5 1/6/96 The Ural Mountains are a rugged spine across Russia‚ running 1‚300 miles from the fringe of the Arctic in the North‚ to the bend of the Ural River in the South. Traditionally they form a boundary between Europe and Asia. The north- south course of the Urals is relatively narrow‚ varying from about 20 to 90 miles in width‚ but it cuts across the vast latitude
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