CASE 8-1 Mountain Bell Telephone Company Jim Martin‚ marketing research manager for Mountain Bell‚ studied the final research design for the hospital administrator study that had been prepared by Industrial Surveys‚ a marketing research firm in Denver. He realized that he needed to formulate some recommendations with respect to some very specific questions. Should individual personal interviewers be used as suggested by Industrial Surveys‚ or should a series of one to six focus-group interviews
Premium Bell System Qualitative research Marketing
Journey To The West 西游记 Growing up‚ we all had our favorite stories. My personal favorite was the Harry Potter series; I spent hours and hours immersed in those books. For a lot of Chinese children however‚ the story they grew up with was called Journey to the West‚ or XiYouJi. This story was written by Wu Cheng’en‚ an author who lived during the 16th century in the Ming dynasty. A very famous piece of literature‚ it is considered one of the Four Great Classical Novels of Chinese Literature. The
Premium Tang Dynasty Ming Dynasty Harry Potter
Mountain Dew: Selecting New Creative Back Ground * Mountain Dew was invented by the Hartman Beverage Company in Knoxville‚ Tennessee in the late 1940s. The bright yellow-green drink in the green bottle packed a powerful citrus flavor‚ more sugars and more caffeine that other soft drinks and less carbonation so that it could be drunk quickly. * Pepsi co. amazed by Dew’s success in what brand manager would come to call the “NASCAR belt” * Mountain Dew is looking a new concept and
Premium Caffeine Coca-Cola Soft drink
Mountain Dew Case 1. Based on the case facts - how is Mountain Dew positioned as a brand? What was the role of creative execution/creative concepts in managing the Mountain Dew brand? • Mountain Dew used to be positioned as the hillbilly soft drink. Mountain Dew is positioned as a brand of soft drink for a person who embraces excitement‚ adventure and fun. As said by its positioning statement‚ “ To young‚ active soft-drink consumers who love adventure‚ Mountain Dew is the soft drink that gives
Premium Advertising Thought Caffeine
Why is the Mountain Lion such an important animal? Mountain lions‚ also known as cougars‚ panthers‚ or pumas‚ are highly efficient predators. These cats have a wide range throughout the Western states‚ and populations are increasing. An individual cat’s range depends on food availability. Thus‚ a range can vary from 10 to 370 square miles. Male lions weigh up to 165 pounds and grow to more than eight feet in length. Females weigh about 100 pounds. Female lions generally first reproduce at about
Premium Lion Cougar Mammal
Analysis: The Shining Mountain Summary: Pangma-la’s father has named her after a mountain‚ that’s also called The Shining Mountain. She’s teased about her name in school‚ and her schoolmates are more interested in her father‚ who’s a famous mountaineer. He has big expectation to Pangma-la‚ and she feels like she’s failing. She decides that she will make him proud‚ and begins to practice in climbing mountains. Pangma-la and her father‚ goes to The Shining Mountain with the goal to reach the
Premium Mountaineering Protagonist Mountain
The East is East and the West is West! China is the one of the largest countries in the world. As to population China is the first country in the world. China is a great country. China has a recorded history of nearly four thousand years. Key Issues What is “culture”? Substantial differences among societies arise from cultural differences Culture differences are related to social structure‚ religion‚ language‚ education‚ economic and political philosophy “Culture” and workplace values are
Premium China Culture Overseas Chinese
Mexico Conference 2012 Mexico Conference 2012 Accounting‚ Economics and Finance Abu Taher Mollik Email: abumollik@yahoo.com.au‚ abu.mollik@canberra.edu.au Md Khokan Bepari‚ Email:khokan552@yahoo.com; k.bepari@cqu.edu.au. Prof. Dr.-Ing. Dipl.Wirt.-Ing. Email: g.schuh@wzl.rwth-aachen.de Dipl.-Ing. Till Potente‚ Email: t.potente@wzl.rwth-aachen.de Dipl.-Ing. Thomas Jasinski M.Eng‚ Email: t.jasinski@wzl.rwth-aachen.de‚ Dr. Manuel Diaz Avila
Premium
background Mountain Dew has been through many changes since it was introduced in 1942. It started out as a yellow-green drink in a green bottle that had a rush of citrus flavor and more sugar and caffeine than any other soft drink. During the introduction of Mountain Dew it was well known throughout the Eastern seaboard. At this time the objectives was to gain market share. Mountain Dew became popular because of the stock car racing circuit known as NASCAR. During the 1960s Mountain Dew’s objective
Premium Soft drink Caffeine Coca-Cola
This message is in response to the previous High Council Meeting and brainstorming request by President Lustig: I strongly consider that more meetings are not the answer to the concern regarding Stake Conference attendance and or Prospective elders’ advancements. We should strongly consider President Uchtdorf last talk regarding adding more burden to members of the church. I believe that our Council is comprised of highly dedicated men with strong testimonies regarding the gospel‚ Our Heavenly
Premium Christianity Jesus God