------------------------------------------------- Andes This article is about the mountain range in South America. For other uses‚ see Andes (disambiguation). The Andes are the world’s longest continental mountain range. It is a continuous chain of highland along the western coast of South America. The range is over 7‚000 km (4‚300 mi) long‚ 200 km (120 mi) to 700 km (430 mi) wide (widest between 18° to 20°S latitude)‚ and of an average height of about 4‚000 m (13‚000 ft). Over its length the
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With recent declining sales for Mountain Man Beer Company (MMBC)‚ Chris Prangel is considering launching Mountain Man Light as a brand extension aligned with changes in beer drinkers’ preferences. He is seeking to maximize market coverage while minimizing brand overlap‚ and at the same time avoiding any brand equity damage‚ as MMBC’s core consumer segment is significantly different from the new targeted segment. Chris expects to negate declining sales of Mountain Man Lager and capture market share
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CASE ANALYSIS NOTE Mountain Dew: Selecting New Creative Analysis: History of Mountain Dew advertising: 1. It was introduced in 1940 and didn’t have any brand history or specific culture. 2. Advertising was handled by Ogilvy and Mathers before being Assigned to BBDO in 1973. 3. The drink hit it off in the rural areas of the US‚ mainly on the Eastern seaboard and into the Northern plains of Minnesota and the Dakotas 4. Campaign themes over the years when different ads were
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Mountain Man Brewing Company (MMBC) was found in 1925 as a family run business and “Mountain Man Lager” is its core product. MMBC was rated as “Best Beer in West Virginia” for years and was selected as “America’s Championship Lager” at the American Beer Championship. MMBC relied on his history and status as independent‚ family-owned brewery to create an aura of authenticity and to position the beer with its core drinkers – blue-collar‚ middle-to-lower income men over age 45. Because of the product
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The Shining Mountain summary The Shining Mountain is about a young girl called Pangma-La and her father who is a famous mountain-climber. Because he is famous he expects quite a lot from his daughter. In school Pangma-La is picked on because of her extraordinary name but her father tells her to be proud of being named after a shining mountain. Pangma-La and her father decide to climb the shining mountain so Pangma-La begins her training. After training the skills she needs for a long time Pangma-La
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Misty Sprout 5/3/2013 Smoky Mountains Most of the Smoky Mountains in the national park are sedimentary and were formed by accumulations of clay‚ silt‚ sand‚ gravel minor amount of calcium carbonate. The oldest of the sedimentary rock were formed during the Proterozoic Era about 800-545 million years ago. About 310-245 million years ago‚ the eastern edge of the North American tectonic plat collided with the African plate becoming part of a supercontinent. During one of earlier collisions‚ tremendous
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The Ozarks‚ also known as the Ozark Mountains‚ is a “physiographic‚ geologic‚ and cultural highland region of the central United States which covers much of the southern half of Missouri and an extensive area of northwest Arkansas.” The region extends to the west into southeast Kansas and northeastern Oklahoma. While the region is referred to as the Ozark Mountains‚ it is actually a “high and deeply dissected” plateau. The Ozark Mountains consist of three sections: the Salem Plateau‚ the Springfield
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Brokeback Mountain‚ with the themes of homosexual‚ struggle between conformity and freedom‚ truelove and so on‚ is a film that makes people cry and think. In the following passage‚ I will mainly focus on two themes：One is the truelove between these two cowboys; the other is their struggle between conformity and freedom due to the rejections of society about homosexual. Firstly‚ I would like to talk about how the theme ‘truelove’ is evidenced in the film. Ang lee used the conversation between these
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Mountain Dew Brandy M. Stahmer BUS620 Managerial Marketing (NAC1321B) Instructor Richard Leventhal 17 June 2013 If you go to a dirt bike competition you see riders wearing gear by Mountain Dew. If you go watch skate boarders they also have Mountain Dew gear and are enjoying the caffeinated beverage. This is something that even if it’s a Coca Cola sponsored event you still see Mountain Dew because this is something the younger generation drinks and likes to have as their main beverage. Does
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MOUNTAIN DEW: Selecting New Creative CASE STUDY SECTION A GROUP 5 Roll Numbers : FPM/04/005 (SUPRIYA K. K.) PGP/14/005 (AMIT KUMAR) PGP/14/015 (ARITRA BASU ROY) PGP/14/025 (DEVARAJAN K) PGP/14/035 (KRISHNAN VR) PGP/14/045 (SAURABH MAHAJAN) PGP/14/055 (TANOY DHAR) Issues identified: 1. “Do the Dew” campaign was more than 8 years old. 2. Ads were becoming too predictable and repetitive. 3. Use of alternative sports was becoming predictable. 4. Increase in
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