Business Horizons (2005) 48‚ 431 — 441 www.elsevier.com/locate/bushor Integrated marketing as management of holistic consumer experience Shu-pei Tsai Department of Public Relations and Advertising‚ Shih Hsin University‚ Taiwan (116) No. 1‚ Lane 17‚ Sec. 1‚ Mu Cha Road‚ Taiwan‚ ROC KEYWORDS IMC; Experiential marketing paradigm; Holistic consumer experience; Brand value structure Abstract In a bid to combine the two major perspectives (strategic communications and strategic brand management)
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2013 MICROSOFT – NOKIA Trần Xuân Linh FPT University 11/18/2013 MICROSOFT – NOKIA Contents SUMMARY ............................................................................................ 2 Introduction ............................................................................................ 2 Microsoft .............................................................................................. 2 Nokia....................................................................
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GLOBAL MARKETING STRATEGIES •Negotiating with international customers‚ partners‚ and regulator NEGOTIATIONS ARE FORMAL DISCUSSIONS B/W PEOPLE WHO HAVE DIFFERENT AIMS OR INTENTIONS ‚ ESPECIALLLY IN BUSINESS ‚DURING WHICH THEY TRY TO REACH AN AGREEMENT. Negotiating with international customers ‚ partners and regulators often requires a lot of meticulous preparations and skill. Successful negotiation demands threadbare analysis and evaluation of the commercial and their impressive presentation and
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Abstract The purpose of the paper is to explore negotiation process among international organizations as well as government. Writer will explore negotiations between Japan and U.S.‚ Nigeria and U.S.‚ and China and U.S. Writer will illuminate negotiation process in three different countries as described above. Writer will discuss factors that influence their decision and negotiation process. Conflicts among nations have necessitated the needs for countries and world
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Negotiation 1. Which are the types of negotiation? These two approaches align more or less with the two main types of negotiation: Distributive – Distributive negotiation is a way of dividing up a single‚ fixed quantity where a gain to one side results in a loss to the other. While both sides may benefit from the deal‚ one side will definitely benefit more than the other. Integrative – Integrative negotiation involves a more collaborative approach‚ where both sides work together in the hopes
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10-31-2008 Since the negotiations between the management and the union party for a new 3-year contract have broken down last week‚ both parties have agreed on selecting new negotiators. My task‚ as the representative for the management‚ is to increase the profit gains for my company. I have been given with clear orders about the range of concessions I am allowed to make and therefore about my resistant point when to better accept a strike. Negotiation Planning As a negotiation-case‚ which was hold
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• II. Characteristics of a negotiation Negotiation is: • Voluntary: No party is forced to participate in a negotiation. The parties are free to accept or reject the outcome of negotiations and can withdraw at any point during the process. Parties may participate directly in the negotiations or they may choose to be represented by someone else‚ such as a family member‚ friend‚ a lawyer or other professional. • Bilateral/Multilateral: Negotiations can involve two‚ three or dozens
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What are the most important considerations in selecting a negotiation team? Give examples. Why is time an important consideration in international business negotiations. There are four steps that lead to more efficient and effective international business negotiations. The first step is to select an appropriate negotiation team. Successful global business is dependent on a skillful international negotiator. A good negotiator should be mature‚ flexible‚ empathetic‚ emotionally stable‚ knowledgeable
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HOW TO DEAL WITH CROSS CULTURAL PROBLEMS IN INTERNATIONAL BUSINESS NEGOTIATION. EMEM UDOBONG* ABSTRACT: Businesses all over the world today are extending their frontiers beyond domestic markets. In this global business environment‚ cross cultural negotiation becomes a common field of research. This is primarily due to the fact that the negotiating parties are often from different countries‚ with different cultural values and beliefs which they usually bring with them to the negotiating table
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Abstract Conflict resolution is a process of resolving issues arisen in a dispute. Negotiation is a collaborative process‚ in which participants try to find a solution of the parties involved. The knowledge of the negotiation process is used in the practice of conflict resolution to prevent its negative consequences. This report examines the practical principles in conflict resolution to deal with the dispute in a way that is nonviolent‚ limit the domination by one side over the other side rather
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