highest and account for 80% of referrals by word of mouth. The next group rates the company with seven or eight and is considered as the “passively satisfied” or passives. Passives referral rates and repurchases are lower than the promoters by 50% or more. Last are those who gave the company ratings from zero to six. They are the “detractors” which are least likely to repurchase or refer‚ and account for more than 80% of negative word-of-mouth. NPS for a company are the percentage of promoters minus
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UNLV Theses/Dissertations/Professional Papers/Capstones 4-1-2011 How User-Generated Review Websites Impact a Hotel’s RevPar Milan Patel University of Nevada‚ Las Vegas Follow this and additional works at: http://digitalscholarship.unlv.edu/thesesdissertations Part of the E-Commerce Commons‚ Hospitality Administration and Management Commons‚ and the Technology and Innovation Commons Repository Citation Patel‚ Milan‚ "How User-Generated Review Websites Impact a Hotel’s RevPar" (2011). UNLV
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Lululemon’s success is significantly contributed by grass-rooting marketing strategy. They have ambassadors to represent health lifestyle‚ and they constantly improve their product based on the feedback they get from local community members. The word-of-mouth strategy makes the customer making their purchase decision by the recommendations of
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the Mouth Ceremony” hold? British archaeologist and Egyptologist‚ Howard Carter discovered the tomb of Tutankhamun in November 1922‚ which is located in the king’s valley of Egypt. The tomb was filled beautiful artifacts and skillful depictions made by the Egyptian craftsmen. Also‚ it revealed the lifestyles and exposed religions and beliefs of Egyptians. Each wall of the tomb has it’s own story with a specific theme. On the north wall of Tutankhamun’s burial chamber‚ the “Opening of the Mouth Ceremony”
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“All Star” Rhetorical Analysis While the song “All Star”‚ by the band “Smash Mouth”‚ has turned into a meme recently‚ it has a much deeper meaning than what you would think. Through the use of lyrics‚ rhythm‚ and tone‚ “Smash Mouth” is able to express their feelings about the current state of the world‚ and how they choose to deal with it. “All Star” was made in 1999‚ which was a rather tense period in the United States’s history. The mid-to-late 90’s is around the time were tensions between the
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Report on Hand‚ Foot‚ Mouth‚ and Disease | Report Done by: Carmen Ng | | | Public Health Module Project Supervisor: Dr Mark Lim AY 2013/2014 Public Health Module Project Supervisor: Dr Mark Lim AY 2013/2014 Contents Page 1. Introduction Page 2 2. Background of HFMD Page 2 3.1. Definition of HFMD 3.2. Symptoms of HFMD 3.3. Causes of HFMD 3.4. Age group that are more susceptible to HFMD 3
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ACTIVITY MAPPING 이 과정은 조직의 어떠한 활동들이 어떠한 형태로 각 부분들과 연관되어 있는지 보여주며‚ 핵심역량과 트레이드오프등을 보여준다. ONGOING PRODUCT CHANGE 자라는 끊임없는 디자인을 통해 상품을 매 시기마다 제작하며‚ 매장의 디스플레이 또한 같은형태로 2주 이상을 지속시키지 않는다. WORD-OF-MOUTH MARKETING 자라는 매장 디스플레이 외에 일절의 미디어 홍보를 하지 않으며 잡지화보 또한 찍지 않는다. 모든 사진은 매장 전시용‚ 혹은 공식홈페이지 전시용이며 오로지 제품에 대한 신뢰를 바탕으로 고객을 통한 입소문을 마케팅 전략으로 삼는다. GREAT STORE LOCATION IN HIGH TRAFFIC AREAS 자라는 매장위치 선정에 있어서 공을 들이며 매출을 기대하며 아무 자리에나 들어서지 않는다. 자라 매장 선정요소에 경우 공개하지 않는 자체기준이 있다. 큰 시장이라고 무조건 입점하지 않으며 매장이 마케팅이자 세일즈인만큼
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Respite Care: Teeth and Mouth Care There is no doubt that tooth and mouth care is important. It becomes even more important for those in their senior years. Teeth need to be protected from bacteria which leads to tooth decay. The decay can get into the gum line and lead to gingivitis and eventually periodontitis. Many times a senior not will be able to take care of their oral hygiene and will need assistance because of arthritic pain‚ loss of mobility‚ etc. But what happens when the help is not
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Marketing Science (8:4)‚ Fall 1989‚ pp. 310-323. Bhattacharya‚ R.‚ Devinney‚ T.‚ and Pillutla‚ M. “A Formal Model of Trust Based on Outcomes‚” Academy of Management Review (23:3)‚ 1998‚ pp. 459-472 Brown‚ J.‚ and Reingen‚ P. “Social Ties and Word-of-Mouth Referral Behavior‚” Journal of Consumer Research (14)‚ 1987‚ pp. 350-362. Cummings‚ L.‚ and Bromiley‚ P. “The Organizational Trust Inventory‚” in Trust in Organizations: Frontiers of Theory and Research‚ R. M. Kramer and T. R. Tyler (eds.) Thousands
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Nostalgia is conveyed through images of home such as family and vanity according to Warsan Shire’s poem‚ “ Maymuun’s Mouth.” Shire communicates a sense of homesickness when she speaks about Maymuun’s “front teeth stain from the fluoride in the water back home.” Shire emphasizes the stains on the teeth because it is the first thing people see‚ it is a way to differentiate immigrants from the native citizens. Physical appearance reminds her of her life back home. Additionally‚ memory is articulated
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