The Service Industries Journal Vol. 30‚ No. 6‚ June 2010‚ 911 –928 Development of brand equity: evaluation of four alternative models Hong-Youl Haaà ‚ Swinder Jandab and Siva Muthalyc College of Business Administration‚ Kangwon National University‚ Chuncheon‚ Kangwon-do‚ South Korea; bDepartment of Marketing‚ Kansas State University‚ Manhattan‚ USA; cDepartment of International Business Studies‚ Swinburne University of Technology‚ Hawthorn‚ Australia (Received 20 February 2008; final version
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Star Journey Self Reflection July 15‚ 2012 Star Journey is a self-development and consciousness tool conceived by Richard Geer over forty years ago. Star Journey has 7 systems of living and 96 symbols which “are used for self-reflection‚ for making decisions‚ solving problems‚ and exploring relationships” (Geer‚ 2012). Star Journey can be used by nurses for the care of clients. Each person will have different interpretations based on past experiences. I had the experience to be an active participant
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41-42 The focus of our industry sector evaluation was on the UK’s mobile phone industry. Here we identified that there are eight leading mobile phone brands operating within the UK‚ these are Apple‚ HTC‚ Nokia‚ LG‚ RIM‚ Sony‚ Motorola and Samsung. The assignment looked at various situations and influences that are present in the industry and are effecting decisions being made by mobile phone brands. To do this we chose to focus on three different
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Jet Star Marketing Objective Jet Star is a subsidiary airline of Qantas‚ it is founded in Melbourne‚ Australia in 2004 starting with 400 employees and up to date they have 7‚000 employees under them. Jet Star is one of the largest low- cost airline carrier in the Asia Pacific by revenue Jet Star objective is to offer all day‚ everyday low fares to allow more people to fly to different places more often. From the advertising slogan of Jet star “All day everyday low fares” we are able to know their
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Abstract Art & Expressionism in America Abstract art expressionism is mostly known as the experimental‚ free expression‚ nonrepresentational painting marked by spontaneous expressions. Abstract became and intuitive painting technique producing a non-formal work of art characterized by non-symmetrical lines. Abstract Expressionism is not only a term used to describe a form of art; it’s also a New York school of painting recognizable by free spirited created abstractions. Abstract Expressionism later
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EXECUTIVE SUMMARY For more than 20 years‚ Apple has been working on ways to minimize the impact to environment. As Apple reports‚ the products are manufactured‚ used‚ and recycled represents the largest percentage of Apple`s total greenhouse gas emissions. That is the reason why Apple has been designed and measured the performance in Product Environmental performance. Apple has developed its first environmental policy back in 1990‚ and put its mainly focus on energy efficient‚ reducing total use
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INTRODUCTION Abstract Algebra is more rightly considered meta-mathematics than mathematics proper‚ because it can be used to describe the structures that exist within mathematics from a general standpoint. The basic notions of Groups‚ Rings‚ Fields‚ and Algebraic Extensions provide a framework from which to examine almost all of mathematics. These notions serve as unifying concepts that interlace such seemingly disparate subjects as geometry‚ analysis‚ number theory‚ topology and even applied
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abstracts welfare reform Abstracts for Welfare Reform The state of the social safety net in the post-welfare reform era. Publication: Brookings Papers on Economic Activity Publish date:September 22‚ 2010 Author:Bitler‚ Marianne P.; Hoynes‚ Hilary W. The 1996 welfare reform led to sweeping changes to the central cash safety net program for families with children. Along with
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Even though you might not see it at first‚ The Movie Star seems to do a lot to capture its readers from more then what they might initially think. No matter what Simmons is saying by his sport analogies‚ movie stats or bold statements about reader’s favorite actors‚ he seems to be able to easily intrigue you. Simmons clearly seems to know what his audience‚ from the people that fallow him from his fame in the sports world or if it’s the more pop-culture crowd enjoying the Grantland website. Reading
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How to write an abstract An abstract is a short summary of your completed research. If done well‚ it makes the reader want to learn more about your research. I .These are the basic components of an abstract in any discipline: 1) Motivation/problem statement: Why do we care about the problem? What practical‚ scientific‚ theoretical or artistic gap is your research filling? ( Some state the background information about the investigation briefly before the motivation) 2) Methods/procedure/approach
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