Analysis Strength 1. Toothpaste contains menthol‚ a mouthwash ingredient‚ for Fresh Breath and long lasting freshness 2. Helps fight tooth cavities 3. Gel helps achieve whiter teeth 4. Available in 4 exciting flavors – Peppermint ice‚ Spicy Fresh and Citrus Blast 5. Youthful advertising and good brand presence Weakness 1. Premium category product with high pricing. Lower price variants not available 2. Limited size variants available in market 3. Limited only to a small urban segment Opportunity
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Introduction Scope represents green‚ mint-tasting mouthwash and it is leading brand of the health-care division of P&G. It was first introduced in 1967 and was positioned as great tasting‚ mouth refreshing product that provides bad breath protection. This brand became market leader in 1976 and since then it has enjoyed the position of market leader. Procter and Gamble is one of the most successful costumer companies in the world‚ It markets its brand in more than 140 countries. Their purpose
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Gwen Hearst‚ Scope Mouthwash Brand Manager for Procter & Gamble‚ Inc is preparing a three year strategic plan for Scope in the Canadian market. Her responsibilities focus on three central areas: maximize the market share‚ volume‚ and profitability of the brand. She needs to develop a strategy to compete with a new market entry‚ Plax. Plax has targeted fighting plaque as a new benefit for mouthwash. In two years‚ Plax has gained 10% of the market during a time when the market growth rate has
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held a 32 percent share of the mouthwash market for 1990. She had been concerned about the inroads that Plax‚ a prebrushing rinse‚ had made in the market. Since its introduction in 1988‚ Plax had gained a 10 percent share of the product category and posed a threat to Scope. As brand manager‚ Hearst planned‚ developed‚ and directed the total marketing effort for Scope‚ Procter & Gamble’s (P&G) brand in the mouthwash market. She was responsible for maximizing the market share‚ volume‚ and profitability
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the in the Vitro inhibitory efficacy of Aloe Vera on MMP-9 (20). There is an increase in the use of conventional and chemical plaque control agents to prevent dental caries and periodontal disease. Various chemical mouthwashes are available in the market but are associated with side-effects like immediate hypersensitivity reactions‚ toxicity‚ tooth
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Procter & Gamble‚ is a green mint tasting mouthwash‚and was positions as a great tasting mouth refreshing brand that provided bad breathprotection. Scope held 32% share of the Canadian market for 1990. In 1970 Scope becamethe market leader in Canada‚ with many competitors‚ such as Listerine mouthwash that waslaunched by Warner Lambert in 1977 and it was a direct competitor to Scope‚ it had nearlythe same characteristics as Scope with a 12% of the market share during that time. But themajor competitor
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Project “ Kaymito Leaves Decoction as Antiseptic Mouthwash ” INVESTIGATORY PROJECT “ KAYMITO LEAVES DECOCTION AS ANTISEPTIC MOUTHWASH ” Submitted by: Ronnel S. Pinote I- INTRODUCTION A. Background of the study As an effective mouthwash is one that does not only make the breath fresh but also serves as an antiseptic. It should not s Premium1151 Words5 Pages Kaimito Leaves Decoction as Antiseptic Mouthwash Kaymito Leaves Decoction as Antiseptic Mouthwash By: Corinne Gabriela Vera P. Canonero Kyrus G
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Statement 4 Values 4 Situational Analysis 5 Market Summary 5 Target Market 5 Market Demographics/Market Segmentation 5 Geographic 5 Demographic 5 Behavioral 5 Market Needs 6 Market Trends 6 Market Growth 6 SWOT Analysis 7 Strengths 7 Weaknesses 7 Opportunities 7 Threats 7 Competition 7 Product Offerings 8 Key to Success 8 Critical Issues: 9 Marketing Strategy 9 Mission 9 Marketing Objectives 10 Target Market 10 Positioning 10 Strategy 11 Marketing
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Notes Investigatory Project Kaymito Leaves Decoction As Antiseptic Mouthwash Essays and Term Papers Search Advanced Search Documents 1 - 20 of 1000 the lion hggfjgji8oik Investigatory Project “ Kaymito Leaves Decoction as Antiseptic Mouthwash ” INVESTIGATORY PROJECT “ KAYMITO LEAVES DECOCTION AS ANTISEPTIC MOUTHWASH ” Submitted by: Ronnel S. Pinote I- INTRODUCTION A. Background of the study As an effective mouthwash is one that does not only... Premium1075 Words5 Pages the jungle vestigatory
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Asdfg Investigatory Project “ Kaymito Leaves Decoction As Antiseptic Mouthwash ” INVESTIGATORY PROJECT KAYMITO LEAVES DECOCTION AS ANTISEPTIC MOUTHWASH Submitted by: Ronnel S. Pinote I- INTRODUCTION A. Background of the... Premium How To Make Investigatory Project Make An Investigatory Project Sample Format:... Premium275 Words2 Pages good guy & Book Notes Investigatory Project Kaymito Leaves Decoction As Antiseptic Mouthwash Essays and Term Papers Search Advanced Search Documents 1 - 20 of 1000
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