Redbox – Marketing Plan U.S.A Redbox – Marketing Plan U.S.A 1 Contents 1 Contents 1 2 Executive Summary 3 3 Introduction 3 4 Problem Statement 4 5 External Analysis 4 5.1 Marketing Segmentation 4 5.1.1 Geographic Segmentation 4 5.1.2 Demographic Segmentation 4 5.1.3 Pshychographic Segmentation 4 5.2 DESTEP analysis 5 5.2.1 Demography 5 5.2.2 Geographic 5 5.2.3 Economy 5 5.2.4 Political 5 5.2.5 Social 6 5.2.6 Technological 6 5.3 Competitors Analysis 6 6 Internal Analysis 7
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The company I have chosen to do the external environment scan is Redbox. Redbox is in the movie rental business via self service kiosks. Redbox is wholly owned subsidiary of Coinstar Inc. Laws and Regulations: There are some specific laws and regulations under which the movie rental business like Redbox should operate. But due to the growing popularity of renting videos through mail‚ online and kiosks‚ most of these laws will probably have to change or modified to fit the new way of people
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April 8‚ 2012 BUSI 4160 Redbox 1. What are the chief elements of Redbox’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Redbox is taking? What type of competitive advantage is Redbox trying to achieve? - The chief key elements of Redbox’s strategy are low price advantage and strategic partnerships that drive high rental volumes. Redbox also offers convenience. Redbox has established a large “brick
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Case Study: SWOT Analysis of Netflix By: Ashley Avallone Executive Summary Netflix started as an online based movie rental service in 1999 when it was created by founder Reed Hastings‚ the current CEO of the company. Hastings’ goal for the company was to be “the world’s best Internet movie service provider and to deliver a growing subscriber base and earnings per share every year” (Thompson‚ C-92). The company has been able to become a leader in the movie rental and streaming industry for
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The Driving forces in a movie rental industry are the major underlying causes of changing industry and competitive conditions. Driving-forces analysis have three steps: (1) Identifying what the driving forces are (2) Assessing driving forces which impact Netflix and Blockbuster (3) Companies making strategy judgments Technology Since 2000‚ the introduction of new technologies and electronics products had rapidly multiplied consumer opportunities to view movies 1. Increasingly numbers
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Redbox Case 1. What are the chief elements of Redbox’s strategy? What are the key success factors of this industry? a. Attracting customers with low prices and convenience. Charging customers $1 dollar per day as a rental fee is very attractive to customers‚ because their nightly entertainment is very cheap in comparison to other alternatives. It is beneficial to Redbox‚ because in the event that the customer forgets to return the movie‚ they are charged double the rental amount which doubles
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Netflix is an e-commerce company that allows their company and customer’s the opportunity to form a good relationship by selling their products and services via the internet. Also it provides its customers the convenience of movie or show rental service from their homes. For the most part this type of business is considered business to consumer e-commerce. E-commerce provides a significant purpose for Netflix. Customers are provided with goods and services‚ an example of this is when a customer orders
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Redbox: Getting Ahead of the Curve Redbox is a DVD/Blu-Ray rental company which utilizes kiosk machines placed in convenient‚ high-traffic locations. The first Redbox kiosk was opened by McDonald’s in 2002. Redbox was later purchased by Coinstar‚ Inc.‚ and over the years‚ Redbox has rented over one billion movies and has grown to more than 27‚000 locations in restaurants‚ grocery stores‚ pharmacies and convenience stores nationwide. Redbox proves to be a very unique way to rent DVD’s and by the
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BADM375 CASE #2 Blockbuster Fights for Survival against Intense Competition Blockbuster Company is one of the largest providers of videos‚ DVDs and video games worldwide. Blockbuster’s revenue reached $5.5 billion in 2002‚ and during the same year‚ nearly 80 % of Blockbuster’s revenues were generated in the U.S.‚ where the company has 48 million member accounts. At first Blockbuster was grown from a single video rental store to more than 8‚500 stores in the United States‚ Mexico‚ the United Kingdom
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and develop brand loyalty. The first REDBOX kiosk was launched in 2002‚ inside a McDonald’s restaurant. Since then REDBOX has expanded to over 27‚000 locations. Solely in part to the way the REDBOX has marketed itself‚ targeted current and potential customers‚ and created brand loyalty. This paper will discuss how REDBOX uses its product‚ placement‚ price and promotion as a part of the marketing strategy to generate millions of dollars in annual revenue. REDBOX is a “Coinstar Company that rents DVDs
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